Sari Audience in United States

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Sari has an estimated audience of 6,235,327 people in United States. 67.5% are female, 32.5% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Historic site, Bank account, Product design, Natural rubber, Combat sport.

The average Sari fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Bank account, Product design, with strongest over-indexing on Historic site (10.7× the country average). Demographically, the Sari audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sari fans

Demographic split for Sari audience in United States
MetricValue
Female67.5%
Male32.5%
Average age34.0
Estimated audience size6,235,327

Audience persona

The typical Sari fan in United States is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sari in United States
RegionReachAffinity
California857,0171.25×
Texas613,5311.14×
New York583,3221.67×
Florida398,7990.94×
Illinois261,9341.26×
Pennsylvania247,7361.18×
New Jersey223,2421.41×
Virginia207,6121.37×
Georgia203,1781.06×
North Carolina194,3591.04×
Ohio182,1840.95×
Michigan170,0271.04×
Washington163,0211.3×
Massachusetts158,6931.29×
Maryland140,0081.31×
Tennessee115,6290.92×
Arizona110,6910.87×
Indiana109,9760.97×
Colorado98,9421.01×
Minnesota94,7191.06×
Oregon94,3061.32×
Missouri92,2850.92×
Wisconsin84,8740.9×
Connecticut75,3461.2×
South Carolina72,7370.78×
Louisiana72,0630.9×
Kentucky71,5970.92×
Alabama68,0060.78×
Oklahoma56,7990.82×
Utah55,1430.99×
Nevada47,4670.79×
Iowa47,3260.92×
Kansas45,0710.92×
Arkansas42,5650.83×
Mississippi36,4950.71×
Washington, District of Columbia30,9041.65×
Idaho26,7970.86×
Nebraska26,3960.84×
New Hampshire24,6721×
New Mexico23,5880.75×
Hawaii23,4790.88×
West Virginia21,8100.75×
Maine21,7520.97×
Rhode Island20,0001.01×
Delaware14,0920.82×
Montana13,5070.78×
Alaska11,6200.87×
Vermont11,1371.02×
South Dakota9,3640.65×
North Dakota8,8080.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sari audience
BrandAffinityCategory
Historic site10.7×Arts & Culture
Bank account4.48×Business & Career
Product design3.14×Business & Career
Natural rubber2.7×Cars & Mobility
Combat sport1.94×Sports
Staycation3.83×Home & Garden
Vocal harmony4.65×Music & Radio
Cachorro5.38×Pets & Animals
Fairy godmother7.12×Literature
Home equity1.86×Home & Garden
Tierra Cali6.53×Travel & Leisure
Isometric exercise7.51×Sports
Nebraska Cornhuskers football3.04×Sports
JDSU2.33×Business & Career
Mathcore6×Music & Radio
Electrolyte3.46×Health
Goop3.89×Internet & Social Media
Home staging3.69×Home & Garden
Jesse Plemons2.41×Movies & TV
Noodle (Gorillaz)2.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sari audience
TraitClusterScore
Design AffinityPREMIUM2.44
Luxury OrientationPREMIUM2
Pet OwnershipJOY1.6
TravellingTHRILL1.58
LGBTQ+ IdentityOPEN1.56
SustainabilityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Sari
CountryShare
India35.2%
United States10.7%
Japan6.4%

See Sari audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sari have in United States?

Sari has an estimated audience of 6,235,327 people in United States, concentrated in California and Texas.

What is the gender split and age of Sari fans?

67.5% of Sari fans are female, 32.5% are male, with an average age of 34.0 years.

Which brands do Sari fans like most?

Sari fans show strongest brand affinity for Historic site (10.7×), Bank account (4.48×), and Product design (3.14×) over the country average.

Where do Sari fans live in United States?

Sari fans in United States are most concentrated in California (reach 857,017), Texas (reach 613,531), and New York (reach 583,322). These three regions account for the largest share of the active audience.

What other brands do Sari fans also like?

Beyond Sari itself, the audience over-indexes on Bank account (4.48×), Product design (3.14×), Natural rubber (2.7×), and Combat sport (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.