Rascasse Audience Intelligence

Sari Audience in United States

A data profile of the people who buy, follow and care about Sari in United States — modelled from more than twelve digital signal sources. Sari has an estimated audience of 6,235,327 people in United States.

#3281among Topic in United States#273in Fashion & Accessoires

The average Sari fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include HDFC Bank, Jewellery store, Hindi, with strongest over-indexing on HDFC Bank (36.33× the country average).

Demographically, the Sari audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sari fan in United States is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for HDFC Bank.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sari profile in United States.

Audience size
6.2M
in United States
Gender
67.5%♀
32.5% male
Age
34.0
average years
Country rank
#5551
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sari fans

67.5% are female, 32.5% are male, average age 34.0.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Sari audience in United States
MetricValue
Female67.5%
Male32.5%
Average age34.0
Estimated audience size6,235,327
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Sari audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Sari audience comes from United States.

Worldwide audience distribution share by country for Sari
CountryShare
India35.2%
United States10.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sari audience in United States is strongest.

Fig. 05

Top regions by affinity

Sari fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.51×
02Washington, District of Columbia~30K1.40×
03Wisconsin~100K1.27×
04New Jersey~200K1.25×
05Virginia~200K1.24×
06Massachusetts~200K1.23×
07Washington~200K1.22×
08Oregon~90K1.22×
09Illinois~200K1.20×
10Maryland~100K1.20×
11Connecticut~70K1.16×
12California~800K1.14×
13Vermont~10K1.13×
14Pennsylvania~200K1.11×
15Texas~600K1.08×
16Minnesota~90K1.06×
17New Hampshire~30K1.06×
18Maine~20K1.03×
19Rhode Island~20K1.01×
20Georgia~200K1.00×
21Michigan~200K1.00×
22North Carolina~200K0.99×
23Indiana~100K0.98×
24Utah~50K0.98×
25Iowa~50K0.98×
26Alaska~10K0.98×
27Colorado~100K0.97×
28Kentucky~70K0.95×
29Kansas~50K0.95×
30Delaware~20K0.95×
31Missouri~90K0.94×
32Ohio~200K0.93×
33Idaho~30K0.93×
34Louisiana~70K0.92×
35Arkansas~50K0.91×
36Nebraska~30K0.91×
37Montana~20K0.90×
38Hawaii~20K0.89×
39North Dakota~10K0.89×
40Tennessee~100K0.88×
41Oklahoma~60K0.88×
42West Virginia~30K0.87×
43South Dakota~10K0.87×
44Florida~400K0.86×
45Arizona~100K0.84×
46Alabama~70K0.84×
47New Mexico~30K0.83×
48South Carolina~80K0.82×
49Mississippi~40K0.81×
50Nevada~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Sari, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sari audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career36.33×
02Axis BankBusiness & Career24.42×
03MARIA.BFashion & Accessoires22.85×
04Ranbir KapoorMovies & TV21.50×
05Ranveer SinghMovies & TV17.04×
06FlipkartShopping12.94×
07Jewellery storeFashion & Accessoires11.14×
08HindiPolitics & Society10.94×
09Indian Premier LeagueSports8.03×
10Cross-stitchHome & Garden7.89×
11Party dressFashion & Accessoires7.14×
12PakistanTravel & Leisure5.87×
13Wedding PlannersKids & Family5.64×
14Formal wearFashion & Accessoires4.90×
15Designer clothingFashion & Accessoires3.95×
16Bath and BodyworksShopping3.94×
17Indeed.comBusiness & Career2.61×
18Trader Joe'sShopping2.21×
19Do it yourself (DIY)Home & Garden2.14×
20SupermanMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sari audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.35×
Luxury OrientationPREMIUM2.09×
TravellingTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sari audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Family OrientationCONSERVATISM0.62×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sari have in United States?

Sari has an estimated audience of 6,235,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sari fans?

67.5% of Sari fans are female, 32.5% are male, with an average age of 34.0 years.

03

Which brands do Sari fans like most?

Sari fans show strongest brand affinity for HDFC Bank (36.33×), Jewellery store (11.14×), and Hindi (10.94×) over the country average.

04

Where do Sari fans live in United States?

Sari fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sari fans also like?

Beyond Sari itself, the audience over-indexes on Jewellery store (11.14×), Hindi (10.94×), Flipkart (12.94×), and Party dress (7.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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