Rascasse Audience Intelligence

Indian Premier League Audience in United States

A data profile of the people who buy, follow and care about Indian Premier League in United States — modelled from more than twelve digital signal sources. Indian Premier League has an estimated audience of 4,099,612 people in United States.

#1among Cricket in United States#93among Event in United States#689in Sports

The average Indian Premier League fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Royal Challengers Bangalore, Chennai Super Kings, with strongest over-indexing on NDTV (33.74× the country average).

Demographically, the Indian Premier League audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian Premier League fan in United States is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for NDTV.

Category: Sports · Type: Event · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Premier League profile in United States.

Audience size
4.1M
in United States
Gender
47.5%♀
52.5% male
Age
35.6
average years
Country rank
#7892
Event in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Premier League fans

47.5% are female, 52.5% are male, average age 35.6.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Indian Premier League audience in United States
MetricValue
Female47.5%
Male52.5%
Average age35.6
Estimated audience size4,099,612
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Indian Premier League audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Indian Premier League audience comes from United States.

Worldwide audience distribution share by country for Indian Premier League
CountryShare
India70.3%
United States3.0%
China2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Premier League audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian Premier League fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K3.40×
02Washington~200K2.09×
03Massachusetts~200K2.00×
04Virginia~200K1.95×
05Texas~700K1.93×
06Georgia~200K1.86×
07Illinois~200K1.83×
08Delaware~20K1.64×
09New York~400K1.61×
10Indiana~100K1.57×
11North Carolina~200K1.52×
12California~700K1.51×
13Connecticut~60K1.51×
14Maryland~100K1.43×
15Pennsylvania~200K1.39×
16Michigan~100K1.20×
17Ohio~100K1.13×
18Arizona~90K1.10×
19Washington, District of Columbia~10K1.00×
20New Hampshire~20K0.96×
21Kansas~30K0.95×
22Arkansas~30K0.93×
23Missouri~60K0.92×
24Oregon~40K0.82×
25Minnesota~50K0.81×
26Florida~200K0.79×
27Tennessee~60K0.78×
28Colorado~50K0.77×
29Iowa~20K0.76×
30Nebraska~10K0.73×
31Wisconsin~40K0.72×
32Kentucky~40K0.72×
33South Carolina~40K0.71×
34Rhode Island~8K0.63×
35Nevada~20K0.59×
36Utah~20K0.59×
37Alabama~30K0.56×
38Oklahoma~20K0.55×
39North Dakota~4K0.52×
40Mississippi~20K0.50×
41Wyoming~3K0.49×
42South Dakota~4K0.47×
43Idaho~9K0.46×
44Louisiana~20K0.45×
45New Mexico~9K0.44×
46Maine~5K0.37×
47West Virginia~7K0.36×
48Alaska~3K0.35×
49Montana~4K0.33×
50Hawaii~6K0.32×
Fig. 06

Affinity by region

Affinity by region — Indian Premier League, United States
0.32×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Premier League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Premier League audience
#·InterestCategoryAffinity×
01Big Bash LeagueSports36.65×
02NDTVMovies & TV33.74×
03Rohit SharmaSports33.67×
04Royal Challengers BangaloreSports33.50×
05Rajasthan RoyalsSports33.40×
06Fantasy cricketSports32.20×
07MalayalamPolitics & Society31.20×
08Akshay KumarMovies & TV30.37×
09Chennai Super KingsSports29.30×
10Kolkata Knight RidersSports28.69×
11Cricket World CupSports22.06×
12Uppada SareesFashion & Accessoires22.04×
13Virat KohliSports20.82×
14Bollywood HungamaMovies & TV19.32×
15Shah Rukh KhanMovies & TV18.66×
16SkypeInternet & Social Media14.19×
17hotstarMovies & TV13.49×
18Yahoo! SportsSports11.31×
19Zoom (TV channel)Technology & Electronics7.15×
20Singer-songwriterMusic & Radio3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Premier League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Premier League audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.07×
MindfulnessBALANCE1.75×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Premier League audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
ExtroversionTHRILL0.47×
Convenience OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Premier League have in United States?

Indian Premier League has an estimated audience of 4,099,612 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian Premier League fans?

47.5% of Indian Premier League fans are female, 52.5% are male, with an average age of 35.6 years.

03

Which brands do Indian Premier League fans like most?

Indian Premier League fans show strongest brand affinity for NDTV (33.74×), Royal Challengers Bangalore (33.5×), and Chennai Super Kings (29.3×) over the country average.

04

Where do Indian Premier League fans live in United States?

Indian Premier League fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Premier League fans also like?

Beyond Indian Premier League itself, the audience over-indexes on Royal Challengers Bangalore (33.5×), Chennai Super Kings (29.3×), Rajasthan Royals (33.4×), and Zoom (TV channel) (7.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cricket audiences in United States

See Indian Premier League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →