Malayalam Audience in United States

Malayalam has an estimated audience of 656,058 people in United States. 58.0% are female, 42.0% are male, average age 33.0. Top regions: Texas, California, New York. Top brand affinities: Hindi, HDFC Bank, Indeed.com, Alia Bhatt, Sri Lanka.

The average Malayalam fan in United States is 33.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Hindi, HDFC Bank, Indeed.com, with strongest over-indexing on Hindi (32.64× the country average). Demographically, the Malayalam audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Malayalam fans

Demographic split for Malayalam audience in United States
MetricValue
Female58.0%
Male42.0%
Average age33.0
Estimated audience size656,058

Audience persona

The typical Malayalam fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hindi.

Top regions in United States

Top regions ranked by reach for Malayalam in United States
RegionReachAffinity
Texas118,2902.1×
California111,1011.54×
New York88,0192.4×
Florida53,8751.21×
Illinois46,2292.12×
New Jersey37,1902.23×
Pennsylvania36,1451.64×
Virginia28,3971.78×
Georgia27,2881.35×
Washington21,1401.61×
Massachusetts20,2671.57×
Michigan19,1291.12×
North Carolina18,8960.96×
Maryland17,6591.57×
Ohio16,1150.8×
Arizona12,6170.94×
Colorado9,6490.93×
Indiana9,5380.8×
Tennessee9,5380.72×
Missouri9,4260.89×
Connecticut8,9281.36×
Minnesota8,6750.92×
Wisconsin7,6040.77×
Oregon7,3220.97×
Oklahoma7,2280.99×
South Carolina6,2330.63×
Louisiana5,7180.68×
Kentucky5,1930.63×
Washington, District of Columbia4,9862.53×
Nevada4,9220.78×
Alabama4,7310.52×
Kansas4,0480.78×
Utah3,7050.63×
Arkansas3,6270.67×
Iowa3,3620.62×
New Hampshire2,3610.91×
Mississippi2,2970.42×
Hawaii2,2670.8×
Nebraska2,0400.62×
New Mexico1,9620.6×
Idaho1,5950.48×
Delaware1,5310.85×
Rhode Island1,5090.72×
West Virginia1,4750.48×
Maine1,3740.58×
Vermont7250.63×
Montana6960.38×
Alaska6730.48×
North Dakota5990.44×
South Dakota5430.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malayalam audience
BrandAffinityCategory
Hindi32.64×Politics & Society
HDFC Bank94.11×Business & Career
Indeed.com6.25×Business & Career
Alia Bhatt46.23×Movies & TV
Sri Lanka26.13×Travel & Leisure
Flipkart19.98×Shopping
Ranbir Kapoor48.34×Movies & TV
Deepika Padukone33.29×Movies & TV
Shah Rukh Khan27.59×Movies & TV
Ranveer Singh35.94×Movies & TV
Indian Premier League16.78×Sports
Chennai19.59×Travel & Leisure
Term life insurance17.77×Business & Career
Iran13.33×Travel & Leisure
NDTV25.65×Movies & TV
Katrina Kaif32.89×Movies & TV
Kia Sportage19.46×Cars & Mobility
Akshay Kumar35.73×Movies & TV
Planet Fitness3.66×Sports
Anushka Sharma42.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malayalam audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Luxury OrientationPREMIUM2.09
Sports ActivityPOWER2.04
Community OrientationOPEN1.99
Risk AppetiteTHRILL1.97
SustainabilityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Malayalam
CountryShare
India54.8%
United Arab Emirates8.4%
Saudi Arabia4.8%

See Malayalam audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Malayalam have in United States?

Malayalam has an estimated audience of 656,058 people in United States, concentrated in Texas and California.

What is the gender split and age of Malayalam fans?

58.0% of Malayalam fans are female, 42.0% are male, with an average age of 33.0 years.

Which brands do Malayalam fans like most?

Malayalam fans show strongest brand affinity for Hindi (32.64×), HDFC Bank (94.11×), and Indeed.com (6.25×) over the country average.

Where do Malayalam fans live in United States?

Malayalam fans in United States are most concentrated in Texas (reach 118,290), California (reach 111,101), and New York (reach 88,019). These three regions account for the largest share of the active audience.

What other brands do Malayalam fans also like?

Beyond Malayalam itself, the audience over-indexes on HDFC Bank (94.11×), Indeed.com (6.25×), Alia Bhatt (46.23×), and Sri Lanka (26.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malayalam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.