Malayalam Audience in United States

Malayalam logo

Malayalam has an estimated audience of 656,058 people in United States. 58.0% are female, 42.0% are male, average age 33.0. Top regions: Texas, California, New York. Top brand affinities: Voter registration, Natural rubber, Bank account, Product design, Electrolyte.

The average Malayalam fan in United States is 33.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Voter registration, Natural rubber, Bank account, with strongest over-indexing on Voter registration (13.93× the country average). Demographically, the Malayalam audience skews more female with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Malayalam fans

Demographic split for Malayalam audience in United States
MetricValue
Female58.0%
Male42.0%
Average age33.0
Estimated audience size656,058

Audience persona

The typical Malayalam fan in United States is more female, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Malayalam in United States
RegionReachAffinity
Texas118,2902.1×
California111,1011.54×
New York88,0192.4×
Florida53,8751.21×
Illinois46,2292.12×
New Jersey37,1902.23×
Pennsylvania36,1451.64×
Virginia28,3971.78×
Georgia27,2881.35×
Washington21,1401.61×
Massachusetts20,2671.57×
Michigan19,1291.12×
North Carolina18,8960.96×
Maryland17,6591.57×
Ohio16,1150.8×
Arizona12,6170.94×
Colorado9,6490.93×
Indiana9,5380.8×
Tennessee9,5380.72×
Missouri9,4260.89×
Connecticut8,9281.36×
Minnesota8,6750.92×
Wisconsin7,6040.77×
Oregon7,3220.97×
Oklahoma7,2280.99×
South Carolina6,2330.63×
Louisiana5,7180.68×
Kentucky5,1930.63×
Washington, District of Columbia4,9862.53×
Nevada4,9220.78×
Alabama4,7310.52×
Kansas4,0480.78×
Utah3,7050.63×
Arkansas3,6270.67×
Iowa3,3620.62×
New Hampshire2,3610.91×
Mississippi2,2970.42×
Hawaii2,2670.8×
Nebraska2,0400.62×
New Mexico1,9620.6×
Idaho1,5950.48×
Delaware1,5310.85×
Rhode Island1,5090.72×
West Virginia1,4750.48×
Maine1,3740.58×
Vermont7250.63×
Montana6960.38×
Alaska6730.48×
North Dakota5990.44×
South Dakota5430.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malayalam audience
BrandAffinityCategory
Voter registration13.93×Politics & Society
Natural rubber4.16×Cars & Mobility
Bank account4.52×Business & Career
Product design3.44×Business & Career
Electrolyte6.89×Health
UK garage7.5×Music & Radio
Mangaka5.36×Literature
Elsword19.46×Games
Nebraska Cornhuskers football4.06×Sports
Stamp collecting5.33×Home & Garden
Halsey, Oregon9.28×Travel & Leisure
Combat sport1.77×Sports
Jaguar F-Pace15.23×Cars & Mobility
Home construction1.55×Home & Garden
Nasal cavity8.94×Health
Collectable1.58×Kids & Family
Isometric exercise8.16×Sports
Jeepney19.59×Cars & Mobility
EShakti9.23×Shopping
Noodle (Gorillaz)3.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malayalam audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Luxury OrientationPREMIUM2.09
Sports ActivityPOWER2.04
Community OrientationOPEN1.99
Risk AppetiteTHRILL1.97
SustainabilityBALANCE1.76

Worldwide distribution

Worldwide audience distribution share by country for Malayalam
CountryShare
India54.8%
United Arab Emirates8.4%
Saudi Arabia4.8%

See Malayalam audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Malayalam have in United States?

Malayalam has an estimated audience of 656,058 people in United States, concentrated in Texas and California.

What is the gender split and age of Malayalam fans?

58.0% of Malayalam fans are female, 42.0% are male, with an average age of 33.0 years.

Which brands do Malayalam fans like most?

Malayalam fans show strongest brand affinity for Voter registration (13.93×), Natural rubber (4.16×), and Bank account (4.52×) over the country average.

Where do Malayalam fans live in United States?

Malayalam fans in United States are most concentrated in Texas (reach 118,290), California (reach 111,101), and New York (reach 88,019). These three regions account for the largest share of the active audience.

What other brands do Malayalam fans also like?

Beyond Malayalam itself, the audience over-indexes on Natural rubber (4.16×), Bank account (4.52×), Product design (3.44×), and Electrolyte (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malayalam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.