Rascasse Audience Intelligence

Malayalam Audience in United States

A data profile of the people who buy, follow and care about Malayalam in United States — modelled from more than twelve digital signal sources. Malayalam has an estimated audience of 656,058 people in United States.

#10302among Topic in United States#1805in Politics & Society

The average Malayalam fan in United States is 33.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Hindi, Indian Premier League, E-Trade, with strongest over-indexing on Hindi (29.53× the country average).

Demographically, the Malayalam audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malayalam fan in United States is more female, around 33.0 years old, with strong Community Orientation tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malayalam profile in United States.

Audience size
656K
in United States
Gender
58.0%♀
42.0% male
Age
33.0
average years
Country rank
#31081
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malayalam fans

58.0% are female, 42.0% are male, average age 33.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Malayalam audience in United States
MetricValue
Female58.0%
Male42.0%
Average age33.0
Estimated audience size656,058
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Malayalam audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Malayalam audience comes from United States.

Worldwide audience distribution share by country for Malayalam
CountryShare
India54.8%
United Arab Emirates8.4%
Saudi Arabia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malayalam audience in United States is strongest.

Fig. 05

Top regions by affinity

Malayalam fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K2.16×
02New Jersey~30K2.01×
03Washington, District of Columbia~4K2.01×
04Texas~100K1.97×
05Illinois~40K1.96×
06Virginia~30K1.75×
07Pennsylvania~30K1.54×
08Maryland~20K1.49×
09California~100K1.48×
10Washington~20K1.45×
11Massachusetts~20K1.45×
12Connecticut~9K1.36×
13Georgia~30K1.34×
14Florida~50K1.15×
15Michigan~20K1.05×
16Oregon~8K1.01×
17Oklahoma~7K1.00×
18Delaware~2K1.00×
19North Carolina~20K0.97×
20New Hampshire~2K0.95×
21Arizona~10K0.92×
22Minnesota~9K0.91×
23Kansas~5K0.91×
24Rhode Island~2K0.91×
25Colorado~9K0.90×
26Vermont~1K0.90×
27Alaska~1K0.89×
28Hawaii~2K0.88×
29Louisiana~7K0.87×
30Missouri~9K0.86×
31North Dakota~1K0.86×
32South Dakota~1K0.85×
33Indiana~10K0.84×
34Arkansas~5K0.84×
35Wisconsin~8K0.83×
36Montana~2K0.83×
37Ohio~20K0.82×
38Tennessee~10K0.82×
39Nevada~5K0.82×
40Maine~2K0.81×
41New Mexico~3K0.80×
42Kentucky~6K0.79×
43Mississippi~4K0.79×
44Nebraska~3K0.79×
45West Virginia~2K0.79×
46Iowa~4K0.77×
47Idaho~3K0.77×
48South Carolina~7K0.74×
49Utah~4K0.74×
50Alabama~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Malayalam, United States
0.72×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malayalam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malayalam audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career54.12×
02Alia BhattMovies & TV41.37×
03Axis BankBusiness & Career37.80×
04Ranbir KapoorMovies & TV36.90×
05NDTVMovies & TV36.01×
06Indian Premier LeagueSports31.20×
07HindiPolitics & Society29.53×
08Ranveer SinghMovies & TV28.01×
09Sri LankaTravel & Leisure22.26×
10Term life insuranceBusiness & Career21.90×
11Deepika PadukoneMovies & TV20.71×
12Shah Rukh KhanMovies & TV18.65×
13Warren BuffettBusiness & Career16.59×
14E-TradeBusiness & Career16.39×
15Brooks SportsFashion & Accessoires15.99×
16There Will Be BloodMovies & TV14.58×
17FlipkartShopping12.65×
18IranTravel & Leisure9.93×
19HinduismPolitics & Society8.59×
20Indeed.comBusiness & Career4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malayalam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malayalam audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.35×
Price SensitivityPREMIUM2.20×
Risk AppetiteTHRILL2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malayalam audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Convenience OrientationPREMIUM0.67×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malayalam have in United States?

Malayalam has an estimated audience of 656,058 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Malayalam fans?

58.0% of Malayalam fans are female, 42.0% are male, with an average age of 33.0 years.

03

Which brands do Malayalam fans like most?

Malayalam fans show strongest brand affinity for Hindi (29.53×), Indian Premier League (31.2×), and E-Trade (16.39×) over the country average.

04

Where do Malayalam fans live in United States?

Malayalam fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Malayalam fans also like?

Beyond Malayalam itself, the audience over-indexes on Indian Premier League (31.2×), E-Trade (16.39×), NDTV (36.01×), and Alia Bhatt (41.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Malayalam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malayalam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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