Rascasse Audience Intelligence

Sri Lanka Audience in United States

A data profile of the people who buy, follow and care about Sri Lanka in United States — modelled from more than twelve digital signal sources. Sri Lanka has an estimated audience of 2,139,881 people in United States.

#111among Country in United States#1044among POI in United States#1063in Travel & Leisure

The average Sri Lanka fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Abuja, Chennai Super Kings, Bath and Bodyworks, with strongest over-indexing on Abuja (17× the country average).

Demographically, the Sri Lanka audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sri Lanka fan in United States is balanced, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Abuja.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sri Lanka profile in United States.

Audience size
2.1M
in United States
Gender
53.0%♀
47.0% male
Age
41.5
average years
Country rank
#13522
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sri Lanka fans

53.0% are female, 47.0% are male, average age 41.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Sri Lanka audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.5
Estimated audience size2,139,881
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Sri Lanka audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Sri Lanka audience comes from United States.

Worldwide audience distribution share by country for Sri Lanka
CountryShare
India19.0%
United States7.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sri Lanka audience in United States is strongest.

Fig. 05

Top regions by affinity

Sri Lanka fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.70×
02Hawaii~10K1.38×
03New York~200K1.35×
04Washington~50K1.26×
05Massachusetts~50K1.25×
06California~300K1.23×
07Maryland~50K1.23×
08Connecticut~30K1.21×
09New Jersey~70K1.20×
10Virginia~60K1.20×
11Oregon~30K1.20×
12Alaska~5K1.16×
13Montana~6K1.07×
14Texas~200K1.06×
15Colorado~40K1.06×
16Vermont~4K1.05×
17Florida~200K1.04×
18Illinois~70K1.04×
19Minnesota~30K1.03×
20Utah~20K1.02×
21Maine~8K1.02×
22Rhode Island~7K1.01×
23Georgia~70K1.00×
24Nevada~20K0.98×
25Kansas~20K0.98×
26New Hampshire~8K0.98×
27Pennsylvania~70K0.97×
28North Carolina~60K0.95×
29Idaho~10K0.95×
30Arizona~40K0.94×
31Delaware~5K0.93×
32Missouri~30K0.92×
33Wisconsin~30K0.91×
34South Carolina~30K0.90×
35Michigan~50K0.89×
36Indiana~30K0.89×
37North Dakota~4K0.88×
38Ohio~60K0.86×
39South Dakota~4K0.86×
40Kentucky~20K0.85×
41Iowa~20K0.85×
42Nebraska~9K0.85×
43Tennessee~40K0.83×
44Oklahoma~20K0.83×
45Louisiana~20K0.80×
46New Mexico~9K0.80×
47Alabama~20K0.78×
48Arkansas~10K0.76×
49West Virginia~7K0.73×
50Mississippi~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Sri Lanka, United States
0.70×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sri Lanka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sri Lanka audience
#·InterestCategoryAffinity×
01Asim JofaFashion & Accessoires51.65×
02Chennai Super KingsSports35.98×
03Pakistan Super LeagueSports25.87×
04Big Bash LeagueSports25.69×
05NDTVMovies & TV23.54×
06Colors (TV channel)Movies & TV23.23×
07Bollywood HungamaMovies & TV23.04×
08EntourageMovies & TV21.73×
09Deepika PadukoneMovies & TV20.70×
10Virat KohliSports19.83×
11Punjab, PakistanTravel & Leisure18.41×
12AbujaTravel & Leisure17.00×
13FlipkartShopping16.19×
14Cricket World CupSports14.99×
15hotstarMovies & TV11.61×
16Indian Premier LeagueSports10.43×
17Yahoo! SportsSports8.52×
18Bath and BodyworksShopping8.12×
19Zoom (TV channel)Technology & Electronics6.43×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sri Lanka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sri Lanka audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.25×
Quality AwarenessPREMIUM1.95×
Luxury OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sri Lanka audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
PatriotismCONSERVATISM0.92×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sri Lanka have in United States?

Sri Lanka has an estimated audience of 2,139,881 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sri Lanka fans?

53.0% of Sri Lanka fans are female, 47.0% are male, with an average age of 41.5 years.

03

Which brands do Sri Lanka fans like most?

Sri Lanka fans show strongest brand affinity for Abuja (17×), Chennai Super Kings (35.98×), and Bath and Bodyworks (8.12×) over the country average.

04

Where do Sri Lanka fans live in United States?

Sri Lanka fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sri Lanka fans also like?

Beyond Sri Lanka itself, the audience over-indexes on Chennai Super Kings (35.98×), Bath and Bodyworks (8.12×), Punjab, Pakistan (18.41×), and Flipkart (16.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sri Lanka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sri Lanka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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