Sri Lanka Audience in United States

Sri Lanka logo

Sri Lanka has an estimated audience of 2,139,881 people in United States. 53.0% are female, 47.0% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Abuja, Indian Premier League, Chennai Super Kings, Bath and Bodyworks, Punjab, Pakistan.

The average Sri Lanka fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Abuja, Indian Premier League, Chennai Super Kings, with strongest over-indexing on Abuja (17× the country average). Demographically, the Sri Lanka audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Sri Lanka fans

Demographic split for Sri Lanka audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.5
Estimated audience size2,139,881

Audience persona

The typical Sri Lanka fan in United States is balanced, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Abuja.

Top regions in United States

Top regions ranked by reach for Sri Lanka in United States
RegionReachAffinity
California321,6371.37×
Texas200,4141.09×
New York176,7901.48×
Florida156,4101.08×
Illinois79,0391.11×
New Jersey69,9471.29×
Pennsylvania69,7060.97×
Georgia67,4581.02×
Virginia65,7571.26×
North Carolina61,2610.95×
Ohio57,9100.88×
Massachusetts56,1401.33×
Washington55,9071.3×
Michigan50,4430.9×
Maryland47,5261.29×
Arizona41,5810.95×
Colorado37,1671.1×
Tennessee35,4960.83×
Indiana33,2200.85×
Minnesota32,5541.06×
Missouri31,2720.91×
Oregon30,4671.24×
South Carolina27,9830.87×
Wisconsin27,7320.86×
Connecticut25,8021.2×
Alabama22,5170.75×
Kentucky21,9060.82×
Louisiana21,8030.79×
Nevada20,7891×
Oklahoma19,7150.83×
Utah18,9780.99×
Kansas16,1870.96×
Iowa14,8370.84×
Hawaii12,7941.39×
Arkansas12,4860.71×
Washington, District of Columbia12,1771.89×
Mississippi11,5540.66×
Idaho9,8220.92×
Nebraska8,5160.79×
New Mexico8,3750.78×
New Hampshire8,0660.96×
Maine7,5600.99×
Rhode Island6,9721.02×
West Virginia6,5970.66×
Montana6,0461.02×
Delaware5,0310.85×
Alaska4,8141.05×
Vermont3,6890.98×
South Dakota3,4510.7×
North Dakota3,4190.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sri Lanka audience
BrandAffinityCategory
Abuja17×Travel & Leisure
Indian Premier League9.06×Sports
Chennai Super Kings35.98×Sports
Bath and Bodyworks8.12×Shopping
Punjab, Pakistan18.41×Travel & Leisure
Bollywood Hungama23.04×Movies & TV
Flipkart16.19×Shopping
Zoom (TV channel)6.43×Technology & Electronics
Colors (TV channel)23.23×Movies & TV
NDTV23.54×Movies & TV
Asim Jofa51.65×Fashion & Accessoires
Entourage21.73×Movies & TV
Yahoo! Sports8.52×Sports
Deepika Padukone20.7×Movies & TV
hotstar11.61×Movies & TV
Pakistan Super League25.87×Sports
Virat Kohli19.83×Sports
Cricket World Cup14.99×Sports
Beauty1.75×Beauty & Wellness
Indian Premier League10.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sri Lanka audience
TraitClusterScore
Price SensitivityPREMIUM2.37
Quality AwarenessPREMIUM1.87
TravellingTHRILL1.8
Design AffinityPREMIUM1.63
PatriotismCONSERVATISM1.61
MindfulnessBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Sri Lanka
CountryShare
India19.1%
United States7.3%
United Kingdom5.3%

See Sri Lanka audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Sri Lanka have in United States?

Sri Lanka has an estimated audience of 2,139,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Sri Lanka fans?

53.0% of Sri Lanka fans are female, 47.0% are male, with an average age of 41.5 years.

Which brands do Sri Lanka fans like most?

Sri Lanka fans show strongest brand affinity for Abuja (17×), Indian Premier League (9.06×), and Chennai Super Kings (35.98×) over the country average.

Where do Sri Lanka fans live in United States?

Sri Lanka fans in United States are most concentrated in California (reach 321,637), Texas (reach 200,414), and New York (reach 176,790). These three regions account for the largest share of the active audience.

What other brands do Sri Lanka fans also like?

Beyond Sri Lanka itself, the audience over-indexes on Indian Premier League (9.06×), Chennai Super Kings (35.98×), Bath and Bodyworks (8.12×), and Punjab, Pakistan (18.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sri Lanka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.