A data profile of the people who buy, follow and care about Sri Lanka in India — modelled from more than twelve digital signal sources. Sri Lanka has an estimated audience of 5,620,483 people in India.
The average Sri Lanka fan in India is 32.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.
Top brand affinities include Sun TV, Trisha (actress), Dhanush, with strongest over-indexing on Sun TV (8.35× the country average).
Demographically, the Sri Lanka audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sri Lanka fan in India is more male, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Sun TV.
The key figures that characterise the Sri Lanka profile in India.
25.0% are female, 75.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 32.8 |
| Estimated audience size | 5,620,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Sri Lanka audience comes from India.
| Country | Share |
|---|---|
| India | 19.0% |
| United States | 7.2% |
| United Kingdom | 5.2% |
Where the Sri Lanka audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~300K | 1.90× | |
| 02 | Goa | ~10K | 1.86× | |
| 03 | Karnataka | ~200K | 1.72× | |
| 04 | Kerala | ~100K | 1.64× | |
| 05 | Maharashtra | ~400K | 1.28× | |
| 06 | Telangana | ~100K | 1.23× | |
| 07 | Gujarat | ~200K | 1.09× | |
| 08 | Assam | ~60K | 1.07× | |
| 09 | Haryana | ~80K | 1.03× | |
| 10 | Andhra Pradesh | ~70K | 1.03× | |
| 11 | Tripura | ~7K | 0.95× | |
| 12 | West Bengal | ~200K | 0.94× | |
| 13 | Sikkim | ~2K | 0.90× | |
| 14 | Madhya Pradesh | ~90K | 0.88× | |
| 15 | Rajasthan | ~100K | 0.87× | |
| 16 | Meghalaya | ~5K | 0.87× | |
| 17 | Punjab (region) | ~60K | 0.86× | |
| 18 | Uttar Pradesh | ~200K | 0.84× | |
| 19 | Odisha | ~50K | 0.83× | |
| 20 | Chhattisgarh | ~30K | 0.82× | |
| 21 | Uttarakhand | ~20K | 0.82× | |
| 22 | Arunachal Pradesh | ~3K | 0.81× | |
| 23 | Mizoram | ~3K | 0.80× | |
| 24 | Manipur | ~6K | 0.79× | |
| 25 | Nagaland | ~3K | 0.78× | |
| 26 | Jharkhand | ~40K | 0.75× | |
| 27 | Bihar | ~80K | 0.73× | |
| 28 | Himachal Pradesh | ~10K | 0.67× | |
| 29 | Jammu and Kashmir | ~20K | 0.65× |
The strongest cross-interests of the Sri Lanka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colombo | Travel & Leisure | 9.36× | ||
| 02 | Sun TV | Movies & TV | 8.35× | ||
| 03 | Actor Nani | Movies & TV | 6.58× | ||
| 04 | Positivity | Politics & Society | 5.70× | ||
| 05 | vijay tv | Movies & TV | 5.35× | ||
| 06 | Huma Qureshi (actress) | Movies & TV | 5.32× | ||
| 07 | Sivakarthikeyan | Movies & TV | 5.21× | ||
| 08 | Vikram (actor) | Movies & TV | 4.72× | ||
| 09 | Dhanush | Movies & TV | 4.44× | ||
| 10 | Trisha (actress) | Movies & TV | 3.91× | ||
| 11 | Coimbatore | Travel & Leisure | 3.78× | ||
| 12 | Bookmyshow | Sports | 3.03× | ||
| 13 | Global Television Network | Movies & TV | 2.15× | ||
| 14 | Television network | Movies & TV | 2.12× | ||
| 15 | Tamil language | Politics & Society | 1.68× | ||
| 16 | Chennai | Travel & Leisure | 1.67× | ||
| 17 | High-definition television | Technology & Electronics | 1.60× | ||
| 18 | Telugu language | Politics & Society | 1.58× | ||
| 19 | Tamil cinema | Movies & TV | 1.57× | ||
| 20 | Cash on delivery | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.25× | |
| Travelling | THRILL | 1.22× | |
| Luxury Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Sustainability | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Sri Lanka has an estimated audience of 5,620,483 people in India, concentrated in Maharashtra and Tamil Nadu.
25.0% of Sri Lanka fans are female, 75.0% are male, with an average age of 32.8 years.
Sri Lanka fans show strongest brand affinity for Sun TV (8.35×), Trisha (actress) (3.91×), and Dhanush (4.44×) over the country average.
Sri Lanka fans in India are most concentrated in Maharashtra (reach ~400K), Tamil Nadu (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sri Lanka itself, the audience over-indexes on Trisha (actress) (3.91×), Dhanush (4.44×), Vikram (actor) (4.72×), and Huma Qureshi (actress) (5.32×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sri Lanka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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