A data profile of the people who buy, follow and care about India in India — modelled from more than twelve digital signal sources. India has an estimated audience of 50,492,969 people in India.
India has an estimated audience of 50,492,969 people in India. 27.8% are female, 72.2% are male, average age 31.7. Top brand affinities: Sewing machine, Indian Cricket, Curly Hair, Inspirational Quotes, IU (singer).
Top brand affinities include Sewing machine, Indian Cricket, Curly Hair, with strongest over-indexing on Sewing machine (1.93× the country average).
Demographically, the India audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical India fan in India is more male, around 31.7 years old, with strong Indulgence tendencies and a notable affinity for Sewing machine.
The key figures that characterise the India profile in India.
27.8% are female, 72.2% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 31.7 |
| Estimated audience size | 50,492,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide India audience comes from India.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 1.93× | ||
| 02 | Curly Hair | Beauty & Wellness | 1.82× | ||
| 03 | Diamond Ring | Fashion & Accessoires | 1.76× | ||
| 04 | Allkpop | Music & Radio | 1.69× | ||
| 05 | Indian Cricket | Sports | 1.66× | ||
| 06 | Astro (Malaysian satellite television) | Movies & TV | 1.66× | ||
| 07 | Blake Lively | Movies & TV | 1.66× | ||
| 08 | OK! | News | 1.66× | ||
| 09 | Red Velvet (band) | Music & Radio | 1.66× | ||
| 10 | Gong Yoo | Movies & TV | 1.65× | ||
| 11 | Song Joong-ki | Movies & TV | 1.64× | ||
| 12 | Song Hye-kyo | Fashion & Accessoires | 1.64× | ||
| 13 | IU (singer) | Music & Radio | 1.63× | ||
| 14 | Baby toys | Kids & Family | 1.62× | ||
| 15 | Immortal (band) | Music & Radio | 1.58× | ||
| 16 | Eiza González | Movies & TV | 1.56× | ||
| 17 | Inspirational Quotes | Business & Career | 1.54× | ||
| 18 | Solitaire | Games | 1.54× | ||
| 19 | British Shorthair | Pets & Animals | 1.53× | ||
| 20 | Cane Corso | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| DIY Mentality | THRILL | 1.30× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.63× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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