India Audience in United States
India has an estimated audience of 19,366,759 people in United States. 52.7% are female, 47.3% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Elsword, Combat sport, Israel, Goop, Wok.
The average India fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Combat sport, Israel, with strongest over-indexing on Elsword (18.75× the country average). Demographically, the India audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of India fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 39.5 |
| Estimated audience size | 19,366,759 |
Audience persona
The typical India fan in United States is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,270,660 | 1.54× |
| Texas | 2,311,152 | 1.39× |
| New York | 1,626,309 | 1.5× |
| Florida | 1,357,263 | 1.04× |
| Illinois | 896,646 | 1.39× |
| Georgia | 807,841 | 1.35× |
| New Jersey | 807,495 | 1.64× |
| Pennsylvania | 702,016 | 1.08× |
| Virginia | 679,110 | 1.44× |
| North Carolina | 665,811 | 1.14× |
| Washington | 651,518 | 1.68× |
| Ohio | 557,785 | 0.93× |
| Michigan | 538,753 | 1.06× |
| Massachusetts | 533,003 | 1.4× |
| Arizona | 444,116 | 1.12× |
| Indiana | 417,848 | 1.18× |
| Maryland | 394,190 | 1.18× |
| Tennessee | 336,121 | 0.87× |
| Colorado | 319,746 | 1.05× |
| Missouri | 298,751 | 0.96× |
| Minnesota | 269,200 | 0.97× |
| Oregon | 249,189 | 1.12× |
| Wisconsin | 243,869 | 0.84× |
| South Carolina | 229,299 | 0.79× |
| Alabama | 223,152 | 0.82× |
| Kentucky | 206,962 | 0.85× |
| Connecticut | 204,996 | 1.06× |
| Louisiana | 177,619 | 0.71× |
| Nevada | 174,840 | 0.93× |
| Oklahoma | 164,686 | 0.77× |
| Utah | 156,749 | 0.9× |
| Arkansas | 137,549 | 0.86× |
| Iowa | 137,219 | 0.86× |
| Kansas | 128,031 | 0.84× |
| Mississippi | 110,097 | 0.69× |
| Washington, District of Columbia | 99,678 | 1.71× |
| Hawaii | 80,774 | 0.97× |
| New Mexico | 76,199 | 0.78× |
| Nebraska | 71,973 | 0.74× |
| Rhode Island | 68,290 | 1.11× |
| Idaho | 66,025 | 0.68× |
| New Hampshire | 64,469 | 0.84× |
| West Virginia | 61,549 | 0.68× |
| Maine | 48,271 | 0.7× |
| Delaware | 45,657 | 0.85× |
| Alaska | 32,309 | 0.78× |
| Montana | 29,926 | 0.56× |
| South Dakota | 27,134 | 0.61× |
| Vermont | 26,920 | 0.79× |
| North Dakota | 25,489 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 18.75× | Games |
| Combat sport | 1.81× | Sports |
| Israel | 2.16× | Travel & Leisure |
| Goop | 5.46× | Internet & Social Media |
| Wok | 5.58× | Food & Beverages |
| Governor of Michigan | 6.05× | Politics & Society |
| Nationality | 1.63× | Politics & Society |
| Cam Ward | 2.92× | Sports |
| Google Home | 4.86× | Technology & Electronics |
| Jeep Wagoneer | 3.95× | Cars & Mobility |
| Bank account | 1.7× | Business & Career |
| Grinch | 2.71× | Movies & TV |
| Vocal harmony | 2.92× | Music & Radio |
| Hibachi | 5.05× | Food & Beverages |
| Corona (band) | 3.59× | Music & Radio |
| headspace | 5.78× | Health |
| Jeep Grand Cherokee (WJ) | 3.56× | Cars & Mobility |
| Voter registration | 2.68× | Politics & Society |
| Kendra Scott | 1.61× | Fashion & Accessoires |
| Cherish (group) | 5.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
| Travelling | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
See India audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does India have in United States?
India has an estimated audience of 19,366,759 people in United States, concentrated in California and Texas.
What is the gender split and age of India fans?
52.7% of India fans are female, 47.3% are male, with an average age of 39.5 years.
Which brands do India fans like most?
India fans show strongest brand affinity for Elsword (18.75×), Combat sport (1.81×), and Israel (2.16×) over the country average.
Where do India fans live in United States?
India fans in United States are most concentrated in California (reach 3,270,660), Texas (reach 2,311,152), and New York (reach 1,626,309). These three regions account for the largest share of the active audience.
What other brands do India fans also like?
Beyond India itself, the audience over-indexes on Combat sport (1.81×), Israel (2.16×), Goop (5.46×), and Wok (5.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.