India Audience in United States

India has an estimated audience of 19,366,759 people in United States. 52.7% are female, 47.3% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Indeed.com, Google Maps, Sri Lanka, CarGurus.

The average India fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (7.17× the country average). Demographically, the India audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of India fans

Demographic split for India audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.5
Estimated audience size19,366,759

Audience persona

The typical India fan in United States is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for India in United States
RegionReachAffinity
California3,270,6601.54×
Texas2,311,1521.39×
New York1,626,3091.5×
Florida1,357,2631.04×
Illinois896,6461.39×
Georgia807,8411.35×
New Jersey807,4951.64×
Pennsylvania702,0161.08×
Virginia679,1101.44×
North Carolina665,8111.14×
Washington651,5181.68×
Ohio557,7850.93×
Michigan538,7531.06×
Massachusetts533,0031.4×
Arizona444,1161.12×
Indiana417,8481.18×
Maryland394,1901.18×
Tennessee336,1210.87×
Colorado319,7461.05×
Missouri298,7510.96×
Minnesota269,2000.97×
Oregon249,1891.12×
Wisconsin243,8690.84×
South Carolina229,2990.79×
Alabama223,1520.82×
Kentucky206,9620.85×
Connecticut204,9961.06×
Louisiana177,6190.71×
Nevada174,8400.93×
Oklahoma164,6860.77×
Utah156,7490.9×
Arkansas137,5490.86×
Iowa137,2190.86×
Kansas128,0310.84×
Mississippi110,0970.69×
Washington, District of Columbia99,6781.71×
Hawaii80,7740.97×
New Mexico76,1990.78×
Nebraska71,9730.74×
Rhode Island68,2901.11×
Idaho66,0250.68×
New Hampshire64,4690.84×
West Virginia61,5490.68×
Maine48,2710.7×
Delaware45,6570.85×
Alaska32,3090.78×
Montana29,9260.56×
South Dakota27,1340.61×
Vermont26,9200.79×
North Dakota25,4890.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for India audience
BrandAffinityCategory
Capital One7.17×Business & Career
Indeed.com6.91×Business & Career
Google Maps5.95×Internet & Social Media
Sri Lanka26.13×Travel & Leisure
CarGurus6.2×Cars & Mobility
Bruce Willis6.54×Movies & TV
Kia Sportage18.75×Cars & Mobility
Enterprise Rent-A-Car5.25×Cars & Mobility
Jollibee9.16×Food & Beverages
DeviantArt5.94×Internet & Social Media
Billy Bob Thornton7.12×Movies & TV
Alexandra Daddario8.44×Movies & TV
Circle K5.67×Shopping
Priyanka Chopra11.79×Movies & TV
Diane Keaton4.9×Movies & TV
Catherine Zeta-Jones8.96×Movies & TV
MSN3.11×News
ICloud7.26×Technology & Electronics
AccuWeather4.91×Home & Garden
Google News4.5×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by India audience
TraitClusterScore
ExtroversionTHRILL1.38
Design AffinityPREMIUM1.34
TravellingTHRILL1.31
Early Adopter MentalityPOWER1.29
Luxury OrientationPREMIUM1.26
Sports ActivityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for India
CountryShare
India26.2%
United States10.1%
Saudi Arabia3.8%

See India audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does India have in United States?

India has an estimated audience of 19,366,759 people in United States, concentrated in California and Texas.

What is the gender split and age of India fans?

52.7% of India fans are female, 47.3% are male, with an average age of 39.5 years.

Which brands do India fans like most?

India fans show strongest brand affinity for Capital One (7.17×), Indeed.com (6.91×), and Google Maps (5.95×) over the country average.

Where do India fans live in United States?

India fans in United States are most concentrated in California (reach 3,270,660), Texas (reach 2,311,152), and New York (reach 1,626,309). These three regions account for the largest share of the active audience.

What other brands do India fans also like?

Beyond India itself, the audience over-indexes on Indeed.com (6.91×), Google Maps (5.95×), Sri Lanka (26.13×), and CarGurus (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.