A data profile of the people who buy, follow and care about India in Spain — modelled from more than twelve digital signal sources. India has an estimated audience of 2,229,087 people in Spain.
India has an estimated audience of 2,229,087 people in Spain. 55.7% are female, 44.3% are male, average age 43.3. Top brand affinities: WhatsApp, Iberia (airline), Canada, TripAdvisor, Satire.
Top brand affinities include WhatsApp, Iberia (airline), Canada, with strongest over-indexing on WhatsApp (2.28× the country average).
Demographically, the India audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical India fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the India profile in Spain.
55.7% are female, 44.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.3 |
| Estimated audience size | 2,229,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide India audience comes from Spain.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sri Lanka | Travel & Leisure | 7.58× | ||
| 02 | Pakistan | Travel & Leisure | 4.97× | ||
| 03 | Satire | Literature | 4.59× | ||
| 04 | Tibet | Travel & Leisure | 4.43× | ||
| 05 | Betfair | Games | 2.85× | ||
| 06 | Refrigerator | Home & Garden | 2.78× | ||
| 07 | TripAdvisor | Travel & Leisure | 2.71× | ||
| 08 | Internet & Social Media | 2.28× | |||
| 09 | Distilled beverage | Food & Beverages | 2.22× | ||
| 10 | Canada | Travel & Leisure | 2.18× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.05× | ||
| 12 | Mango | Shopping | 2.04× | ||
| 13 | Michael Jackson | Music & Radio | 1.86× | ||
| 14 | Genetics | Kids & Family | 1.84× | ||
| 15 | Travel website | Travel & Leisure | 1.74× | ||
| 16 | Wikipedia | Internet & Social Media | 1.66× | ||
| 17 | Aldi | Shopping | 1.60× | ||
| 18 | IBEX 35 | Business & Career | 1.54× | ||
| 19 | Caixabank | Business & Career | 1.53× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Spirituality | BALANCE | 1.39× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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