A data profile of the people who buy, follow and care about India in United Kingdom — modelled from more than twelve digital signal sources. India has an estimated audience of 6,906,947 people in United Kingdom.
The average India fan in United Kingdom is 42.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Breaking news, Superman, with strongest over-indexing on Wikipedia (3.15× the country average).
Demographically, the India audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical India fan in United Kingdom is balanced, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the India profile in United Kingdom.
54.6% are female, 45.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.6 |
| Estimated audience size | 6,906,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide India audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
Where the India audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.79× | |
| 02 | England | ~5M | 1.47× | |
| 03 | Yorkshire and the Humber | ~700K | 1.25× | |
| 04 | South East | ~1M | 1.21× | |
| 05 | North East | ~300K | 0.95× | |
| 06 | East of England | ~600K | 0.91× | |
| 07 | Scotland | ~600K | 0.90× | |
| 08 | Wales | ~400K | 0.90× | |
| 09 | South West | ~500K | 0.80× | |
| 10 | Northern Ireland | ~200K | 0.73× | |
| 11 | East Midlands | ~300K | 0.71× | |
| 12 | North West | ~300K | 0.39× |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turkish Airlines | Travel & Leisure | 3.83× | ||
| 02 | Photovoltaics | Home & Garden | 3.83× | ||
| 03 | Badminton | Sports | 3.83× | ||
| 04 | Indian Premier League | Sports | 3.73× | ||
| 05 | Wikipedia | Internet & Social Media | 3.15× | ||
| 06 | Bollywood movies | Movies & TV | 2.52× | ||
| 07 | Breaking news | Movies & TV | 2.41× | ||
| 08 | Investment management | Business & Career | 2.21× | ||
| 09 | Esso | Cars & Mobility | 1.99× | ||
| 10 | Digital photography | Business & Career | 1.99× | ||
| 11 | Activism | Politics & Society | 1.83× | ||
| 12 | Philanthropy | Arts & Culture | 1.73× | ||
| 13 | Refrigerator | Home & Garden | 1.70× | ||
| 14 | Satire | Literature | 1.70× | ||
| 15 | Genetics | Kids & Family | 1.67× | ||
| 16 | Betfair | Games | 1.61× | ||
| 17 | Superman | Movies & TV | 1.59× | ||
| 18 | William Hill (bookmaker) | Games | 1.58× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.80× | |
| Individualism | JOY | 1.40× | |
| Travelling | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
India has an estimated audience of 6,906,947 people in United Kingdom, concentrated in England and South East.
54.6% of India fans are female, 45.4% are male, with an average age of 42.6 years.
India fans show strongest brand affinity for Wikipedia (3.15×), Breaking news (2.41×), and Superman (1.59×) over the country average.
India fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond India itself, the audience over-indexes on Breaking news (2.41×), Superman (1.59×), Politics (1.52×), and Esso (1.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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