Rascasse Audience Intelligence

Bollywood movies Audience in United States

A data profile of the people who buy, follow and care about Bollywood movies in United States — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 18,416,771 people in United States.

#21among Movie genre in United States#1253among Topic in United States#120in Movies & TV

The average Bollywood movies fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhianna (singer), Online shopping, Beauty, with strongest over-indexing on Rhianna (singer) (8.72× the country average).

Demographically, the Bollywood movies audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bollywood movies fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bollywood movies profile in United States.

Audience size
18.4M
in United States
Gender
53.9%♀
46.1% male
Age
38.1
average years
Country rank
#1821
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bollywood movies fans

53.9% are female, 46.1% are male, average age 38.1.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Bollywood movies audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.1
Estimated audience size18,416,771
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Bollywood movies audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Bollywood movies audience comes from United States.

Worldwide audience distribution share by country for Bollywood movies
CountryShare
India24.6%
United States11.3%
Indonesia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bollywood movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Bollywood movies fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M2.60×
02New York~2M2.02×
03Texas~3M1.75×
04Virginia~800K1.75×
05Illinois~1M1.72×
06California~3.5M1.63×
07Washington~600K1.58×
08Massachusetts~600K1.57×
09Maryland~500K1.51×
10Georgia~800K1.49×
11Connecticut~200K1.30×
12Washington, District of Columbia~70K1.23×
13Pennsylvania~700K1.18×
14Michigan~500K1.12×
15Indiana~400K1.09×
16North Carolina~600K1.07×
17Minnesota~300K1.05×
18Delaware~50K1.05×
19Ohio~600K0.98×
20Oregon~200K0.97×
21Arizona~400K0.96×
22Kansas~100K0.94×
23Florida~1M0.93×
24New Hampshire~70K0.93×
25Tennessee~300K0.91×
26Alaska~40K0.90×
27Missouri~300K0.89×
28Vermont~30K0.89×
29Kentucky~200K0.86×
30Utah~100K0.86×
31Rhode Island~50K0.86×
32South Dakota~40K0.86×
33North Dakota~30K0.84×
34Wisconsin~200K0.83×
35Arkansas~100K0.83×
36Nebraska~80K0.82×
37Nevada~100K0.81×
38Oklahoma~200K0.80×
39Iowa~100K0.80×
40Maine~50K0.80×
41Montana~40K0.80×
42Colorado~200K0.79×
43Hawaii~60K0.79×
44New Mexico~70K0.77×
45Idaho~70K0.77×
46West Virginia~70K0.77×
47South Carolina~200K0.76×
48Mississippi~100K0.75×
49Alabama~200K0.74×
50Louisiana~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Bollywood movies, United States
0.70×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bollywood movies audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio8.72×
02EenaduNews8.72×
03Music of NigeriaMusic & Radio7.20×
04Pakistani clothingFashion & Accessoires6.39×
05MumbaiTravel & Leisure4.32×
06GamingGames3.52×
07Zoom (TV channel)Technology & Electronics3.49×
08RobloxGames3.28×
09ChinaTravel & Leisure3.19×
10South KoreaTravel & Leisure3.15×
11AsiaTravel & Leisure2.94×
12Warriors (novel series)Literature2.85×
13Music educationMusic & Radio2.82×
14IndiaTravel & Leisure2.75×
15Music schoolMusic & Radio2.74×
16TwitchGames2.23×
17Google NewsNews2.20×
18Online shoppingShopping1.75×
19BeautyBeauty & Wellness1.75×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bollywood movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bollywood movies audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
SustainabilityBALANCE1.23×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bollywood movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Community OrientationOPEN0.76×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bollywood movies have in United States?

Bollywood movies has an estimated audience of 18,416,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bollywood movies fans?

53.9% of Bollywood movies fans are female, 46.1% are male, with an average age of 38.1 years.

03

Which brands do Bollywood movies fans like most?

Bollywood movies fans show strongest brand affinity for Rhianna (singer) (8.72×), Online shopping (1.75×), and Beauty (1.75×) over the country average.

04

Where do Bollywood movies fans live in United States?

Bollywood movies fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Bollywood movies fans also like?

Beyond Bollywood movies itself, the audience over-indexes on Online shopping (1.75×), Beauty (1.75×), Movies (1.51×), and Music of Nigeria (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Bollywood movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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