Bollywood movies Audience in United States
Bollywood movies has an estimated audience of 18,416,771 people in United States. 53.9% are female, 46.1% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Rhianna (singer), Online shopping, Beauty, Movies, Music of Nigeria.
The average Bollywood movies fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rhianna (singer), Online shopping, Beauty, with strongest over-indexing on Rhianna (singer) (8.72× the country average). Demographically, the Bollywood movies audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Bollywood movies fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.1 |
| Estimated audience size | 18,416,771 |
Audience persona
The typical Bollywood movies fan in United States is balanced, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Rhianna (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,547,745 | 1.75× |
| Texas | 2,955,698 | 1.87× |
| New York | 2,207,343 | 2.14× |
| New Jersey | 1,345,934 | 2.87× |
| Florida | 1,207,682 | 0.97× |
| Illinois | 1,127,049 | 1.84× |
| Georgia | 895,670 | 1.58× |
| Virginia | 829,926 | 1.85× |
| Pennsylvania | 757,062 | 1.22× |
| Washington | 615,668 | 1.67× |
| Massachusetts | 607,182 | 1.67× |
| North Carolina | 598,768 | 1.08× |
| Ohio | 572,237 | 1.01× |
| Michigan | 563,487 | 1.17× |
| Maryland | 507,197 | 1.6× |
| Arizona | 366,410 | 0.97× |
| Indiana | 361,382 | 1.07× |
| Tennessee | 319,769 | 0.87× |
| Minnesota | 274,145 | 1.04× |
| Missouri | 252,768 | 0.85× |
| Connecticut | 246,382 | 1.33× |
| Colorado | 225,976 | 0.78× |
| Wisconsin | 214,785 | 0.78× |
| Oregon | 211,675 | 1× |
| South Carolina | 189,267 | 0.68× |
| Kentucky | 187,553 | 0.81× |
| Alabama | 157,337 | 0.61× |
| Oklahoma | 140,601 | 0.69× |
| Louisiana | 134,354 | 0.57× |
| Nevada | 131,995 | 0.74× |
| Utah | 131,428 | 0.8× |
| Kansas | 121,915 | 0.84× |
| Arkansas | 110,858 | 0.73× |
| Iowa | 105,153 | 0.69× |
| Mississippi | 81,891 | 0.54× |
| Washington, District of Columbia | 74,943 | 1.35× |
| Nebraska | 63,637 | 0.69× |
| New Hampshire | 62,998 | 0.87× |
| Delaware | 56,198 | 1.11× |
| New Mexico | 53,615 | 0.58× |
| Idaho | 49,795 | 0.54× |
| West Virginia | 43,460 | 0.51× |
| Hawaii | 39,758 | 0.5× |
| Rhode Island | 38,420 | 0.66× |
| Maine | 33,918 | 0.51× |
| Alaska | 25,701 | 0.65× |
| South Dakota | 22,114 | 0.52× |
| Montana | 20,304 | 0.4× |
| Vermont | 18,265 | 0.56× |
| North Dakota | 18,167 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 8.72× | Music & Radio |
| Online shopping | 1.75× | Shopping |
| Beauty | 1.75× | Beauty & Wellness |
| Movies | 1.51× | Movies & TV |
| Music of Nigeria | 7.2× | Music & Radio |
| Asia | 2.94× | Travel & Leisure |
| Zoom (TV channel) | 3.49× | Technology & Electronics |
| Eenadu | 8.72× | News |
| Warriors (novel series) | 2.85× | Literature |
| China | 3.19× | Travel & Leisure |
| Pakistani clothing | 6.39× | Fashion & Accessoires |
| South Korea | 3.15× | Travel & Leisure |
| Twitch | 2.23× | Games |
| Roblox | 3.28× | Games |
| Mumbai | 4.32× | Travel & Leisure |
| India | 2.75× | Travel & Leisure |
| Gaming | 3.52× | Games |
| Music education | 2.82× | Music & Radio |
| Music school | 2.74× | Music & Radio |
| Google News | 2.2× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.22 |
| Luxury Orientation | PREMIUM | 1.89 |
| LGBTQ+ Identity | OPEN | 1.8 |
| Early Adopter Mentality | POWER | 1.37 |
| Social Media Usage | JOY | 1.22 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
See Bollywood movies audiences in other countries
More Movie genre audiences in United States
- Comedy movies (108,702,766)
- Drama movies (67,254,885)
- Documentary movies (63,818,584)
- Action movies (60,367,126)
- Science fiction movies (59,993,452)
Frequently asked questions
How many fans does Bollywood movies have in United States?
Bollywood movies has an estimated audience of 18,416,771 people in United States, concentrated in California and Texas.
What is the gender split and age of Bollywood movies fans?
53.9% of Bollywood movies fans are female, 46.1% are male, with an average age of 38.1 years.
Which brands do Bollywood movies fans like most?
Bollywood movies fans show strongest brand affinity for Rhianna (singer) (8.72×), Online shopping (1.75×), and Beauty (1.75×) over the country average.
Where do Bollywood movies fans live in United States?
Bollywood movies fans in United States are most concentrated in California (reach 3,547,745), Texas (reach 2,955,698), and New York (reach 2,207,343). These three regions account for the largest share of the active audience.
What other brands do Bollywood movies fans also like?
Beyond Bollywood movies itself, the audience over-indexes on Online shopping (1.75×), Beauty (1.75×), Movies (1.51×), and Music of Nigeria (7.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.