Rascasse Audience Intelligence

Mumbai Audience in United States

A data profile of the people who buy, follow and care about Mumbai in United States — modelled from more than twelve digital signal sources. Mumbai has an estimated audience of 8,003,832 people in United States.

#70among City in United States#279among POI in United States#379in Travel & Leisure

The average Mumbai fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kilt, Hindi, NDTV, with strongest over-indexing on Kilt (40.31× the country average).

Demographically, the Mumbai audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mumbai fan in United States is more female, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Kilt.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mumbai profile in United States.

Audience size
8M
in United States
Gender
57.0%♀
43.0% male
Age
34.8
average years
Country rank
#4429
POI in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mumbai fans

57.0% are female, 43.0% are male, average age 34.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Mumbai audience in United States
MetricValue
Female57.0%
Male43.0%
Average age34.8
Estimated audience size8,003,832
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Mumbai audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3919%
40-4915%
50+13%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Mumbai audience comes from United States.

Worldwide audience distribution share by country for Mumbai
CountryShare
India38.6%
United States9.5%
China3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mumbai audience in United States is strongest.

Fig. 05

Top regions by affinity

Mumbai fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.81×
02New Jersey~400K1.78×
03Massachusetts~300K1.67×
04Washington~200K1.55×
05New York~700K1.54×
06California~1.5M1.48×
07Illinois~400K1.38×
08Virginia~300K1.31×
09Florida~700K1.26×
10Texas~800K1.18×
11Georgia~300K1.16×
12Connecticut~90K1.16×
13Maryland~200K1.11×
14Pennsylvania~300K1.10×
15Oregon~100K1.06×
16Utah~70K1.03×
17North Carolina~200K1.02×
18New Hampshire~30K1.02×
19Rhode Island~30K1.00×
20Arizona~200K0.99×
21Delaware~20K0.99×
22Colorado~100K0.98×
23Minnesota~100K0.98×
24Alaska~20K0.96×
25Vermont~10K0.96×
26Michigan~200K0.94×
27Hawaii~30K0.92×
28Maine~30K0.92×
29Indiana~100K0.91×
30Kansas~60K0.90×
31Ohio~200K0.89×
32Missouri~100K0.86×
33Tennessee~100K0.84×
34Nevada~60K0.83×
35Nebraska~30K0.83×
36Wisconsin~100K0.82×
37Iowa~50K0.82×
38Kentucky~80K0.81×
39South Carolina~100K0.80×
40Louisiana~80K0.79×
41Arkansas~50K0.79×
42Alabama~90K0.78×
43New Mexico~30K0.77×
44Idaho~30K0.77×
45Oklahoma~70K0.76×
46Montana~20K0.75×
47South Dakota~10K0.74×
48North Dakota~10K0.74×
49Mississippi~50K0.70×
50West Virginia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Mumbai, United States
0.68×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mumbai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mumbai audience
#·InterestCategoryAffinity×
01KiltFashion & Accessoires40.31×
02HindustanPolitics & Society39.35×
03HDFC BankBusiness & Career23.36×
04NDTVMovies & TV21.79×
05Etihad AirwaysTravel & Leisure20.00×
06Ranbir KapoorMovies & TV19.67×
07HindiPolitics & Society16.70×
08Cricket World CupSports15.88×
09Ranveer SinghMovies & TV15.64×
10International educationBusiness & Career9.68×
11Viola DavisMovies & TV8.13×
12Vanessa KirbyMovies & TV7.73×
13MalaysiaTravel & Leisure6.20×
14Amanda SeyfriedMovies & TV4.93×
15HinduismPolitics & Society4.52×
16Bollywood moviesMovies & TV4.32×
17PakistanTravel & Leisure4.20×
18InnovationBusiness & Career2.64×
19Planet FitnessSports2.16×
20FIFA World CupSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mumbai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mumbai audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
Pet OwnershipJOY1.40×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mumbai audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
TraditionCONSERVATISM0.88×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mumbai have in United States?

Mumbai has an estimated audience of 8,003,832 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mumbai fans?

57.0% of Mumbai fans are female, 43.0% are male, with an average age of 34.8 years.

03

Which brands do Mumbai fans like most?

Mumbai fans show strongest brand affinity for Kilt (40.31×), Hindi (16.7×), and NDTV (21.79×) over the country average.

04

Where do Mumbai fans live in United States?

Mumbai fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mumbai fans also like?

Beyond Mumbai itself, the audience over-indexes on Hindi (16.7×), NDTV (21.79×), Hindustan (39.35×), and Cricket World Cup (15.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Mumbai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mumbai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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