Mumbai Audience in United States
Mumbai has an estimated audience of 8,003,832 people in United States. 57.0% are female, 43.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Product design, Combat sport, Jesse Plemons, UK garage, Nebraska Cornhuskers football.
The average Mumbai fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Combat sport, Jesse Plemons, with strongest over-indexing on Product design (3.47× the country average). Demographically, the Mumbai audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mumbai fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 34.8 |
| Estimated audience size | 8,003,832 |
Audience persona
The typical Mumbai fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,299,218 | 1.48× |
| Texas | 862,322 | 1.25× |
| New York | 726,014 | 1.62× |
| Florida | 571,930 | 1.06× |
| New Jersey | 370,490 | 1.82× |
| Illinois | 368,258 | 1.38× |
| Georgia | 298,646 | 1.21× |
| Pennsylvania | 282,345 | 1.05× |
| Virginia | 268,118 | 1.38× |
| Massachusetts | 265,453 | 1.68× |
| North Carolina | 260,557 | 1.08× |
| Washington | 246,453 | 1.54× |
| Ohio | 232,314 | 0.94× |
| Michigan | 208,714 | 1× |
| Arizona | 175,967 | 1.08× |
| Maryland | 152,815 | 1.11× |
| Tennessee | 139,318 | 0.87× |
| Indiana | 134,770 | 0.92× |
| Colorado | 126,393 | 1× |
| Minnesota | 115,882 | 1.01× |
| Missouri | 112,428 | 0.87× |
| Oregon | 100,381 | 1.09× |
| Wisconsin | 96,663 | 0.8× |
| South Carolina | 95,318 | 0.79× |
| Alabama | 91,121 | 0.81× |
| Connecticut | 88,426 | 1.1× |
| Kentucky | 80,476 | 0.8× |
| Louisiana | 78,033 | 0.76× |
| Utah | 75,289 | 1.05× |
| Oklahoma | 67,890 | 0.76× |
| Nevada | 64,396 | 0.83× |
| Kansas | 54,294 | 0.86× |
| Iowa | 54,118 | 0.82× |
| Arkansas | 50,563 | 0.77× |
| Washington, District of Columbia | 45,967 | 1.91× |
| Mississippi | 44,552 | 0.68× |
| Nebraska | 31,812 | 0.79× |
| Hawaii | 31,002 | 0.9× |
| Idaho | 30,364 | 0.76× |
| New Hampshire | 30,266 | 0.96× |
| New Mexico | 30,178 | 0.75× |
| Maine | 26,222 | 0.91× |
| Rhode Island | 25,433 | 1× |
| West Virginia | 22,049 | 0.59× |
| Delaware | 20,581 | 0.93× |
| Alaska | 15,854 | 0.93× |
| Montana | 14,407 | 0.65× |
| Vermont | 12,470 | 0.89× |
| South Dakota | 11,037 | 0.6× |
| North Dakota | 10,102 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.47× | Business & Career |
| Combat sport | 1.78× | Sports |
| Jesse Plemons | 3.53× | Movies & TV |
| UK garage | 5.55× | Music & Radio |
| Nebraska Cornhuskers football | 3.59× | Sports |
| Jaguar F-Pace | 11.22× | Cars & Mobility |
| Kendra Scott | 2.29× | Fashion & Accessoires |
| Scorpio (comics) | 12.52× | Literature |
| Mangaka | 3.16× | Literature |
| Cam Ward | 2.82× | Sports |
| Pro-Ject | 2.99× | Music & Radio |
| Queens College, City University of New York | 5.28× | Business & Career |
| Stamp collecting | 3.29× | Home & Garden |
| Electrolyte | 3.24× | Health |
| Bank account | 1.63× | Business & Career |
| Urban horticulture | 2.01× | Home & Garden |
| Isometric exercise | 4.76× | Sports |
| Jaws | 2.95× | Movies & TV |
| Noodle (Gorillaz) | 1.92× | Music & Radio |
| Jeep Wagoneer | 2.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Mindfulness | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Community Orientation | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 38.6% |
| United States | 9.5% |
| China | 3.6% |
See Mumbai audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Mumbai have in United States?
Mumbai has an estimated audience of 8,003,832 people in United States, concentrated in California and Texas.
What is the gender split and age of Mumbai fans?
57.0% of Mumbai fans are female, 43.0% are male, with an average age of 34.8 years.
Which brands do Mumbai fans like most?
Mumbai fans show strongest brand affinity for Product design (3.47×), Combat sport (1.78×), and Jesse Plemons (3.53×) over the country average.
Where do Mumbai fans live in United States?
Mumbai fans in United States are most concentrated in California (reach 1,299,218), Texas (reach 862,322), and New York (reach 726,014). These three regions account for the largest share of the active audience.
What other brands do Mumbai fans also like?
Beyond Mumbai itself, the audience over-indexes on Combat sport (1.78×), Jesse Plemons (3.53×), UK garage (5.55×), and Nebraska Cornhuskers football (3.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mumbai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.