Mumbai Audience in Germany
Mumbai has an estimated audience of 1,110,491 people in Germany. 54.8% are female, 45.2% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeepney, Unique Gifts, Jaguar F-Pace, Corona (band), Call option.
The average Mumbai fan in Germany is 32.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeepney, Unique Gifts, Jaguar F-Pace, with strongest over-indexing on Jeepney (46.13× the country average). Demographically, the Mumbai audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mumbai fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 32.0 |
| Estimated audience size | 1,110,491 |
Audience persona
The typical Mumbai fan in Germany is balanced, around 32.0 years old, with strong Sustainability tendencies and a notable affinity for Jeepney.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,844 | 1.12× |
| Bayern | 215,193 | 1.21× |
| Baden-Württemberg | 178,361 | 1.18× |
| Hessen | 122,192 | 1.44× |
| Niedersachsen | 98,262 | 0.91× |
| Berlin | 65,370 | 1.32× |
| Rheinland-Pfalz | 51,536 | 0.93× |
| Sachsen | 45,164 | 0.83× |
| Schleswig-Holstein | 44,139 | 1.11× |
| Hamburg | 31,327 | 1.25× |
| Brandenburg | 25,296 | 0.73× |
| Thüringen | 22,014 | 0.78× |
| Sachsen-Anhalt | 20,187 | 0.7× |
| Mecklenburg-Vorpommern | 14,348 | 0.68× |
| Saarland | 10,204 | 0.75× |
| Bremen | 10,190 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeepney | 46.13× | Cars & Mobility |
| Unique Gifts | 2.03× | Shopping |
| Jaguar F-Pace | 8.86× | Cars & Mobility |
| Corona (band) | 3.03× | Music & Radio |
| Call option | 12.12× | Business & Career |
| Christmas Gift | 2.03× | Kids & Family |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.94× | Kids & Family |
| Stradivarius | 1.69× | Shopping |
| Gudrun Sjödén | 3.14× | Fashion & Accessoires |
| Cachorro | 3.18× | Pets & Animals |
| Icon (magazine) | 2.26× | Arts & Culture |
| Snow White (Fables) | 1.94× | Literature |
| Bank account | 2.41× | Business & Career |
| Geotourism | 14.07× | Travel & Leisure |
| Buying a House | 4.39× | Home & Garden |
| Este, Veneto | 1.77× | Travel & Leisure |
| Medieval fantasy | 7.75× | Literature |
| Home Delivery | 1.9× | Food & Beverages |
| Information sensitivity | 3.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Extroversion | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.42 |
| Sports Activity | POWER | 1.35 |
| Pet Ownership | JOY | 1.34 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 38.6% |
| United States | 9.5% |
| China | 3.6% |
See Mumbai audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mumbai have in Germany?
Mumbai has an estimated audience of 1,110,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mumbai fans?
54.8% of Mumbai fans are female, 45.2% are male, with an average age of 32.0 years.
Which brands do Mumbai fans like most?
Mumbai fans show strongest brand affinity for Jeepney (46.13×), Unique Gifts (2.03×), and Jaguar F-Pace (8.86×) over the country average.
Where do Mumbai fans live in Germany?
Mumbai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,844), Bayern (reach 215,193), and Baden-Württemberg (reach 178,361). These three regions account for the largest share of the active audience.
What other brands do Mumbai fans also like?
Beyond Mumbai itself, the audience over-indexes on Unique Gifts (2.03×), Jaguar F-Pace (8.86×), Corona (band) (3.03×), and Call option (12.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mumbai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.