Indian Super League Audience in Germany
Indian Super League has an estimated audience of 324,570 people in Germany. 31.6% are female, 68.4% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fifth Avenue, Michael Ballack, Chongqing, Xi'an, hotstar.
The average Indian Super League fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fifth Avenue, Michael Ballack, Chongqing, with strongest over-indexing on Fifth Avenue (85.83× the country average). Demographically, the Indian Super League audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Indian Super League fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 31.8 |
| Estimated audience size | 324,570 |
Audience persona
The typical Indian Super League fan in Germany is more male, around 31.8 years old, with strong Travelling tendencies and a notable affinity for Fifth Avenue.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,465 | 0.95× |
| Bayern | 59,590 | 1.14× |
| Baden-Württemberg | 59,134 | 1.34× |
| Hessen | 42,513 | 1.72× |
| Niedersachsen | 31,043 | 0.98× |
| Berlin | 24,206 | 1.67× |
| Rheinland-Pfalz | 9,680 | 0.6× |
| Sachsen-Anhalt | 8,920 | 1.06× |
| Sachsen | 8,867 | 0.56× |
| Mecklenburg-Vorpommern | 7,494 | 1.21× |
| Hamburg | 7,250 | 0.99× |
| Schleswig-Holstein | 6,545 | 0.56× |
| Thüringen | 6,306 | 0.76× |
| Brandenburg | 6,170 | 0.61× |
| Bremen | 3,198 | 1.15× |
| Saarland | 2,794 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fifth Avenue | 85.83× | Travel & Leisure |
| Michael Ballack | 60.55× | Sports |
| Chongqing | 90.45× | Travel & Leisure |
| Xi'an | 94.37× | Travel & Leisure |
| hotstar | 36.28× | Movies & TV |
| Fukuoka | 50.07× | Travel & Leisure |
| Nagoya | 37.71× | Travel & Leisure |
| Tainan | 117.32× | Travel & Leisure |
| Miroslav Klose | 30.55× | Sports |
| Leroy Sané | 28.57× | Sports |
| Wuhan | 40.46× | Travel & Leisure |
| Zoom (TV channel) | 17.49× | Technology & Electronics |
| Islamabad United (cricket) | 155.51× | Sports |
| Mongolia | 23.37× | Travel & Leisure |
| Hiroshima | 75.42× | Travel & Leisure |
| Chengdu | 87.85× | Travel & Leisure |
| Taichung | 73.02× | Travel & Leisure |
| Malayalam | 46.31× | Politics & Society |
| Cinema of India | 18.3× | Movies & TV |
| Suwon | 22.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.53 |
| Career Orientation | POWER | 1.38 |
| Social Media Usage | JOY | 1.24 |
| Spirituality | BALANCE | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 25.3% |
| United States | 23.0% |
| United Kingdom | 6.3% |
See Indian Super League audiences in other countries
More Sports audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Indian Super League have in Germany?
Indian Super League has an estimated audience of 324,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indian Super League fans?
31.6% of Indian Super League fans are female, 68.4% are male, with an average age of 31.8 years.
Which brands do Indian Super League fans like most?
Indian Super League fans show strongest brand affinity for Fifth Avenue (85.83×), Michael Ballack (60.55×), and Chongqing (90.45×) over the country average.
Where do Indian Super League fans live in Germany?
Indian Super League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,465), Bayern (reach 59,590), and Baden-Württemberg (reach 59,134). These three regions account for the largest share of the active audience.
What other brands do Indian Super League fans also like?
Beyond Indian Super League itself, the audience over-indexes on Michael Ballack (60.55×), Chongqing (90.45×), Xi'an (94.37×), and hotstar (36.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indian Super League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.