Rascasse Audience Intelligence

Indian Super League Audience in Germany

A data profile of the people who buy, follow and care about Indian Super League in Germany — modelled from more than twelve digital signal sources. Indian Super League has an estimated audience of 326,316 people in Germany.

#216among Event in Germany#1291in Sports

The average Indian Super League fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fifth Avenue, Michael Ballack, Chongqing, with strongest over-indexing on Fifth Avenue (85.83× the country average).

Demographically, the Indian Super League audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indian Super League fan in Germany is more male, around 31.8 years old, with strong Individualism tendencies and a notable affinity for Fifth Avenue.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian Super League profile in Germany.

Audience size
326K
in Germany
Gender
31.6%♀
68.4% male
Age
31.8
average years
Country rank
#16316
Event in Germany
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian Super League fans

31.6% are female, 68.4% are male, average age 31.8.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Indian Super League audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age31.8
Estimated audience size326,316
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Indian Super League audience in Germany
Age bracketShare%
16-1935%
20-2926%
30-3920%
40-4914%
50+5%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Indian Super League audience comes from Germany.

Worldwide audience distribution share by country for Indian Super League
CountryShare
India31.7%
United States20.8%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian Super League audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indian Super League fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.40×
02Hessen~30K1.29×
03Bremen~4K1.28×
04Sachsen-Anhalt~10K1.22×
05Rheinland-Pfalz~20K1.16×
06Saarland~4K1.03×
07Bayern~50K1.02×
08Baden-Württemberg~40K1.00×
09Nordrhein-Westfalen~70K0.95×
10Mecklenburg-Vorpommern~6K0.94×
11Sachsen~10K0.92×
12Thüringen~7K0.90×
13Brandenburg~9K0.87×
14Hamburg~6K0.86×
15Niedersachsen~20K0.79×
16Schleswig-Holstein~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Indian Super League, Germany
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian Super League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian Super League audience
#·InterestCategoryAffinity×
01Islamabad United (cricket)Sports155.51×
02TainanTravel & Leisure117.32×
03Xi'anTravel & Leisure94.37×
04ChongqingTravel & Leisure90.45×
05ChengduTravel & Leisure87.85×
06Fifth AvenueTravel & Leisure85.83×
07HiroshimaTravel & Leisure75.42×
08TaichungTravel & Leisure73.02×
09Michael BallackSports60.55×
10FukuokaTravel & Leisure50.07×
11MalayalamPolitics & Society46.31×
12WuhanTravel & Leisure40.46×
13NagoyaTravel & Leisure37.71×
14hotstarMovies & TV36.28×
15Miroslav KloseSports30.55×
16Leroy SanéSports28.57×
17MongoliaTravel & Leisure23.37×
18Cinema of IndiaMovies & TV18.30×
19Zoom (TV channel)Technology & Electronics17.49×
20Atlético MadridSports14.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian Super League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian Super League audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.39×
PatriotismCONSERVATISM2.38×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian Super League audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.88×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian Super League have in Germany?

Indian Super League has an estimated audience of 326,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indian Super League fans?

31.6% of Indian Super League fans are female, 68.4% are male, with an average age of 31.8 years.

03

Which brands do Indian Super League fans like most?

Indian Super League fans show strongest brand affinity for Fifth Avenue (85.83×), Michael Ballack (60.55×), and Chongqing (90.45×) over the country average.

04

Where do Indian Super League fans live in Germany?

Indian Super League fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Indian Super League fans also like?

Beyond Indian Super League itself, the audience over-indexes on Michael Ballack (60.55×), Chongqing (90.45×), Xi'an (94.37×), and hotstar (36.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Indian Super League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian Super League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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