A data profile of the people who buy, follow and care about Wuhan in Germany — modelled from more than twelve digital signal sources. Wuhan has an estimated audience of 349,560 people in Germany.
Wuhan has an estimated audience of 349,560 people in Germany. 65.0% are female, 35.0% are male, average age 42.8. Top brand affinities: Chongqing, Hackers, New York City Subway, Mongolia, Chennai Super Kings.
Top brand affinities include Chongqing, Hackers, New York City Subway, with strongest over-indexing on Chongqing (89.94× the country average).
Demographically, the Wuhan audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Wuhan fan in Germany is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Chongqing.
The key figures that characterise the Wuhan profile in Germany.
65.0% are female, 35.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.8 |
| Estimated audience size | 349,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Wuhan audience comes from Germany.
| Country | Share |
|---|---|
| China | 13.6% |
| United States | 10.6% |
| Taiwan | 8.6% |
The strongest cross-interests of the Wuhan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York City Subway | Cars & Mobility | 134.42× | ||
| 02 | Chongqing | Travel & Leisure | 89.94× | ||
| 03 | Hackers | Movies & TV | 63.88× | ||
| 04 | Chennai Super Kings | Sports | 41.27× | ||
| 05 | Indian Super League | Sports | 40.46× | ||
| 06 | Biryani | Food & Beverages | 33.47× | ||
| 07 | Mongolia | Travel & Leisure | 31.92× | ||
| 08 | SEMrush | Internet & Social Media | 27.40× | ||
| 09 | Sophia Bush | Movies & TV | 26.58× | ||
| 10 | ProSport | Sports | 20.00× | ||
| 11 | North Korea | Travel & Leisure | 18.20× | ||
| 12 | Indian Premier League | Sports | 17.42× | ||
| 13 | Political science | Business & Career | 7.47× | ||
| 14 | Affiliate marketing | Business & Career | 6.51× | ||
| 15 | Preventive healthcare | Health | 5.00× | ||
| 16 | Nature | Home & Garden | 2.58× | ||
| 17 | Politics | Politics & Society | 2.51× | ||
| 18 | Family | Kids & Family | 2.38× | ||
| 19 | Tagesschau | Movies & TV | 1.89× | ||
| 20 | Germany | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.81× | |
| Travelling | THRILL | 1.52× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wuhan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.