Wuhan Audience in Germany
Wuhan has an estimated audience of 349,560 people in Germany. 65.0% are female, 35.0% are male, average age 42.8. Top brand affinities: Legal expenses insurance, Chongqing, Hackers, Mongolia, New York City Subway.
Top brand affinities include Legal expenses insurance, Chongqing, Hackers, with strongest over-indexing on Legal expenses insurance (39.41× the country average). Demographically, the Wuhan audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sports Activity, Sustainability.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wuhan fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.8 |
| Estimated audience size | 349,560 |
Audience persona
The typical Wuhan fan in Germany is more female, around 42.8 years old, with strong Sports Activity tendencies and a notable affinity for Legal expenses insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legal expenses insurance | 39.41× | Business & Career |
| Chongqing | 69.52× | Travel & Leisure |
| Hackers | 39.67× | Movies & TV |
| Mongolia | 24.73× | Travel & Leisure |
| New York City Subway | 87.94× | Cars & Mobility |
| Indian Super League | 42.93× | Sports |
| Hindi | 28.54× | Politics & Society |
| North Korea | 21.32× | Travel & Leisure |
| Chennai Super Kings | 27.95× | Sports |
| Indian Premier League | 16.06× | Sports |
| Ranveer Singh | 42.18× | Movies & TV |
| Western Union | 5.86× | Business & Career |
| Maine Coon | 6.17× | Pets & Animals |
| FC Dinamo București | 52.62× | Sports |
| Chennai | 20.57× | Travel & Leisure |
| Self care | 3.9× | Health |
| Philippine Stock Exchange | 15.42× | Business & Career |
| Amitabh Bachchan | 21.12× | Movies & TV |
| Italy national football team | 8.21× | Sports |
| Wetter.com | 2.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Spirituality | BALANCE | 1.25 |
| Travelling | THRILL | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 13.6% |
| United States | 10.6% |
| Taiwan | 8.6% |
See Wuhan audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wuhan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.