Wuhan Audience in United States

Wuhan has an estimated audience of 1,226,644 people in United States. 46.8% are female, 53.2% are male, average age 45.6. Top brand affinities: Taipei, Group buying, Afghanistan, Fox News Channel, Hackers.

Top brand affinities include Taipei, Group buying, Afghanistan, with strongest over-indexing on Taipei (28.85× the country average). Demographically, the Wuhan audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Wuhan fans

Demographic split for Wuhan audience in United States
MetricValue
Female46.8%
Male53.2%
Average age45.6
Estimated audience size1,226,644

Audience persona

The typical Wuhan fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Taipei.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wuhan audience
BrandAffinityCategory
Taipei28.85×Travel & Leisure
Group buying20×Shopping
Afghanistan18.71×Travel & Leisure
Fox News Channel3.48×Movies & TV
Hackers34.62×Movies & TV
Helen Hunt20×Movies & TV
Planet Fitness4.24×Sports
Giant Food14.78×Food & Beverages
Military press20.14×Sports
Marina Abramović20×Arts & Culture
North Korea7.4×Travel & Leisure
Mongolia6.25×Travel & Leisure
MSN2.45×News
Metaphysics3.36×Business & Career
Bass guitar2.92×Music & Radio
Great Clips3.46×Beauty & Wellness
Clarinet5.27×Music & Radio
UniFi20×Technology & Electronics
Golf Channel3.23×Sports
CNN1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wuhan audience
TraitClusterScore
PatriotismCONSERVATISM2.46
Need for SecurityCONSERVATISM1.66
SpiritualityBALANCE1.45
Career OrientationPOWER1.38
IndividualismJOY1.37
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Wuhan
CountryShare
China13.6%
United States10.6%
Taiwan8.6%

See Wuhan audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wuhan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.