Rascasse Audience Intelligence

Taipei Audience in United States

A data profile of the people who buy, follow and care about Taipei in United States — modelled from more than twelve digital signal sources. Taipei has an estimated audience of 4,648,471 people in United States.

#112among City in United States#501among POI in United States#602in Travel & Leisure

The average Taipei fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include KKday, Din Tai Fung, Netbook, with strongest over-indexing on KKday (107.46× the country average).

Demographically, the Taipei audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taipei fan in United States is balanced, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KKday.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taipei profile in United States.

Audience size
4.6M
in United States
Gender
52.7%♀
47.3% male
Age
39.1
average years
Country rank
#7105
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taipei fans

52.7% are female, 47.3% are male, average age 39.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Taipei audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.1
Estimated audience size4,648,471
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Taipei audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Taipei audience comes from United States.

Worldwide audience distribution share by country for Taipei
CountryShare
Taiwan27.7%
China23.7%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taipei audience in United States is strongest.

Fig. 05

Top regions by affinity

Taipei fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.33×
02California~1M2.06×
03Hawaii~40K1.84×
04Washington, District of Columbia~30K1.79×
05Oklahoma~90K1.67×
06Alaska~10K1.50×
07Oregon~70K1.39×
08Arizona~100K1.34×
09Massachusetts~100K1.33×
10New York~300K1.31×
11Illinois~200K1.20×
12Texas~500K1.17×
13Utah~50K1.16×
14Colorado~80K1.12×
15Nebraska~30K1.12×
16Virginia~100K1.10×
17Nevada~50K1.04×
18Pennsylvania~200K1.03×
19Minnesota~70K1.03×
20New Jersey~100K1.02×
21Vermont~8K1.02×
22Maryland~80K0.99×
23Idaho~20K0.98×
24Montana~10K0.98×
25North Carolina~100K0.91×
26Connecticut~40K0.91×
27Georgia~100K0.90×
28New Hampshire~20K0.90×
29Rhode Island~10K0.89×
30Florida~300K0.83×
31Maine~10K0.83×
32Wisconsin~60K0.81×
33New Mexico~20K0.79×
34Michigan~90K0.77×
35Kansas~30K0.75×
36Delaware~10K0.74×
37North Dakota~7K0.74×
38Indiana~60K0.73×
39Missouri~60K0.73×
40South Dakota~8K0.73×
41Iowa~30K0.70×
42Arkansas~30K0.69×
43Ohio~100K0.68×
44Tennessee~60K0.68×
45South Carolina~50K0.65×
46Kentucky~40K0.65×
47Louisiana~40K0.63×
48Alabama~40K0.60×
49West Virginia~10K0.60×
50Mississippi~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Taipei, United States
0.56×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taipei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taipei audience
#·InterestCategoryAffinity×
01HsinchuTravel & Leisure107.84×
02KKdayTravel & Leisure107.46×
03Taipei 101Travel & Leisure67.63×
04NetbookTechnology & Electronics65.23×
05Culture of TaiwanPolitics & Society58.71×
06Free area of the Republic of ChinaPOI53.19×
07Taiwanese HokkienBusiness & Career50.04×
08Game GrumpsMovies & TV49.94×
09XiamenTravel & Leisure29.94×
10ALF (TV series)Movies & TV28.86×
11WuhanTravel & Leisure27.77×
12London School of EconomicsBusiness & Career25.09×
13Wong Kar-waiMovies & TV24.62×
14Park Chan-wookMovies & TV22.58×
15Din Tai FungFood & Beverages16.28×
16Video cardTechnology & Electronics11.36×
17TaiwanTravel & Leisure7.98×
18Micro CenterShopping5.08×
19RedditInternet & Social Media1.83×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taipei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taipei audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.39×
Career OrientationPOWER1.26×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taipei audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.88×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taipei have in United States?

Taipei has an estimated audience of 4,648,471 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taipei fans?

52.7% of Taipei fans are female, 47.3% are male, with an average age of 39.1 years.

03

Which brands do Taipei fans like most?

Taipei fans show strongest brand affinity for KKday (107.46×), Din Tai Fung (16.28×), and Netbook (65.23×) over the country average.

04

Where do Taipei fans live in United States?

Taipei fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Taipei fans also like?

Beyond Taipei itself, the audience over-indexes on Din Tai Fung (16.28×), Netbook (65.23×), Taiwanese Hokkien (50.04×), and Culture of Taiwan (58.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Taipei audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taipei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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