Taipei Audience in United States

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Taipei has an estimated audience of 4,648,471 people in United States. 52.7% are female, 47.3% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: KKday, Din Tai Fung, Netbook, Taiwanese Hokkien, Culture of Taiwan.

The average Taipei fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include KKday, Din Tai Fung, Netbook, with strongest over-indexing on KKday (107.46× the country average). Demographically, the Taipei audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Taipei fans

Demographic split for Taipei audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.1
Estimated audience size4,648,471

Audience persona

The typical Taipei fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for KKday.

Top regions in United States

Top regions ranked by reach for Taipei in United States
RegionReachAffinity
California1,182,9492.31×
Texas473,9111.19×
New York367,2931.41×
Florida279,2510.89×
Washington242,6512.6×
Illinois193,1611.25×
Pennsylvania166,9381.07×
Georgia140,3420.98×
North Carolina133,2390.95×
Massachusetts130,2231.42×
New Jersey130,1151.1×
Virginia129,2161.14×
Arizona100,2911.06×
Michigan97,3370.8×
Ohio95,3130.67×
Colorado83,3421.14×
Maryland81,9841.03×
Oklahoma78,8301.53×
Oregon78,1231.47×
Minnesota67,2401.01×
Tennessee61,6350.66×
Indiana58,0260.68×
Wisconsin55,4060.79×
Missouri54,3920.73×
Utah49,6101.19×
Nevada45,6361.02×
South Carolina43,7560.63×
Connecticut41,0030.88×
Hawaii39,3921.97×
Alabama36,6330.56×
Kentucky35,7070.61×
Louisiana35,1660.59×
Washington, District of Columbia27,0241.93×
Nebraska26,4221.13×
Arkansas25,9390.68×
Kansas25,5020.7×
Iowa24,5050.64×
Idaho22,3920.96×
Mississippi18,6120.49×
New Mexico16,9190.73×
New Hampshire16,1810.88×
Alaska14,4231.45×
Maine12,7140.76×
Rhode Island12,4160.84×
Montana10,7350.83×
West Virginia9,6990.45×
Delaware8,4500.66×
Vermont6,9140.85×
South Dakota5,8130.54×
North Dakota5,5800.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taipei audience
BrandAffinityCategory
KKday107.46×Travel & Leisure
Din Tai Fung16.28×Food & Beverages
Netbook65.23×Technology & Electronics
Taiwanese Hokkien50.04×Business & Career
Culture of Taiwan58.71×Politics & Society
Wuhan27.77×Travel & Leisure
ALF (TV series)28.86×Movies & TV
Hsinchu107.84×Travel & Leisure
Free area of the Republic of China53.19×
London School of Economics25.09×Business & Career
Taiwan7.98×Travel & Leisure
Game Grumps49.94×Movies & TV
Movies1.51×Movies & TV
Park Chan-wook22.58×Movies & TV
Micro Center5.08×Shopping
Video card11.36×Technology & Electronics
Wong Kar-wai24.62×Movies & TV
Taipei 10167.63×Travel & Leisure
Reddit1.83×Internet & Social Media
Xiamen29.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taipei audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Luxury OrientationPREMIUM1.64
Early Adopter MentalityPOWER1.49
Price SensitivityPREMIUM1.24
Social Media UsageJOY1.2
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Taipei
CountryShare
Taiwan27.7%
China23.8%
United States11.7%

See Taipei audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Taipei have in United States?

Taipei has an estimated audience of 4,648,471 people in United States, concentrated in California and Texas.

What is the gender split and age of Taipei fans?

52.7% of Taipei fans are female, 47.3% are male, with an average age of 39.1 years.

Which brands do Taipei fans like most?

Taipei fans show strongest brand affinity for KKday (107.46×), Din Tai Fung (16.28×), and Netbook (65.23×) over the country average.

Where do Taipei fans live in United States?

Taipei fans in United States are most concentrated in California (reach 1,182,949), Texas (reach 473,911), and New York (reach 367,293). These three regions account for the largest share of the active audience.

What other brands do Taipei fans also like?

Beyond Taipei itself, the audience over-indexes on Din Tai Fung (16.28×), Netbook (65.23×), Taiwanese Hokkien (50.04×), and Culture of Taiwan (58.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taipei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.