Taiwanese Hokkien Audience in United States
Taiwanese Hokkien has an estimated audience of 481,068 people in United States. 71.6% are female, 28.4% are male, average age 42.8. Top brand affinities: 97-1 The Eagle Rocks, İzlesene, Corbeil-Essonnes, Rajkumar Hirani, Grey Eagle, Minnesota.
Top brand affinities include 97-1 The Eagle Rocks, İzlesene, Corbeil-Essonnes, with strongest over-indexing on 97-1 The Eagle Rocks (83.45× the country average). Demographically, the Taiwanese Hokkien audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Taiwanese Hokkien fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.8 |
| Estimated audience size | 481,068 |
Audience persona
The typical Taiwanese Hokkien fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for 97-1 The Eagle Rocks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 97-1 The Eagle Rocks | 83.45× | Music & Radio |
| İzlesene | 42.86× | Internet & Social Media |
| Corbeil-Essonnes | 20.0× | Travel & Leisure |
| Rajkumar Hirani | 20.0× | Movies & TV |
| Grey Eagle, Minnesota | 19.31× | Travel & Leisure |
| UK hardcore | 17.56× | Music & Radio |
| D'yana.com.my | 17.04× | Fashion & Accessoires |
| Evil Scarecrow | 13.89× | Music & Radio |
| Ira Glass | 11.88× | Music & Radio |
| Cam Ward | 11.87× | Sports |
| JELLO SHOTS | 11.52× | Food & Beverages |
| National Paralympic Committee | 11.49× | Sports |
| Clayfield, Queensland | 10.87× | Travel & Leisure |
| Timo Hildebrand | 9.99× | Sports |
| Gomer Pyle, U.S.M.C. | 9.85× | Movies & TV |
| PropertyGuys.com | 9.84× | Home & Garden |
| Hada Facial Mask | 9.69× | Beauty & Wellness |
| The Gioi Nuoc Hoa | 9.66× | Shopping |
| Mohamed Hassan (musician) | 9.65× | Music & Radio |
| Rajshahi | 9.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.64 |
| Quality Awareness | PREMIUM | 1.59 |
| Price Sensitivity | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.29 |
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 56.2% |
| China | 12.3% |
| Hong Kong | 5.9% |
See Taiwanese Hokkien audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taiwanese Hokkien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.