A data profile of the people who buy, follow and care about Taiwanese Hokkien in United States — modelled from more than twelve digital signal sources. Taiwanese Hokkien has an estimated audience of 481,068 people in United States.
Taiwanese Hokkien has an estimated audience of 481,068 people in United States. 71.6% are female, 28.4% are male, average age 42.8. Top brand affinities: Din Tai Fung, Taipei, Malaysia, Viola Davis, Helen Hunt.
Top brand affinities include Din Tai Fung, Taipei, Malaysia, with strongest over-indexing on Din Tai Fung (45.48× the country average).
Demographically, the Taiwanese Hokkien audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Taiwanese Hokkien fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Din Tai Fung.
The key figures that characterise the Taiwanese Hokkien profile in United States.
71.6% are female, 28.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.8 |
| Estimated audience size | 481,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Taiwanese Hokkien audience comes from United States.
| Country | Share |
|---|---|
| Taiwan | 56.2% |
| China | 12.3% |
| Hong Kong | 5.9% |
The strongest cross-interests of the Taiwanese Hokkien audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVB | Movies & TV | 70.09× | ||
| 02 | TVBS | Movies & TV | 54.53× | ||
| 03 | Taipei | Travel & Leisure | 50.04× | ||
| 04 | Din Tai Fung | Food & Beverages | 45.48× | ||
| 05 | Viola Davis | Movies & TV | 33.78× | ||
| 06 | Malaysia | Travel & Leisure | 21.91× | ||
| 07 | Helen Hunt | Movies & TV | 20.00× | ||
| 08 | Internet & Social Media | 16.25× | |||
| 09 | FlightAware | Travel & Leisure | 8.33× | ||
| 10 | Taiwan | Travel & Leisure | 7.80× | ||
| 11 | QVC | Movies & TV | 6.05× | ||
| 12 | Sustainable energy | Home & Garden | 4.87× | ||
| 13 | First class travel | Travel & Leisure | 4.60× | ||
| 14 | Renewable energy | Business & Career | 4.49× | ||
| 15 | FedEx | Business & Career | 3.98× | ||
| 16 | Discount stores | Shopping | 3.62× | ||
| 17 | Mortgage loans | Business & Career | 3.00× | ||
| 18 | Shopping malls | Shopping | 2.83× | ||
| 19 | Airbnb | Travel & Leisure | 2.49× | ||
| 20 | Internet & Social Media | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.26× | |
| Convenience Orientation | PREMIUM | 2.01× | |
| Price Sensitivity | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.73× | |
| Risk Appetite | THRILL | 0.81× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Taiwanese Hokkien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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