Taiwanese Hokkien Audience in United States
Taiwanese Hokkien has an estimated audience of 481,068 people in United States. 71.6% are female, 28.4% are male, average age 42.8. Top brand affinities: Din Tai Fung, Taipei, Capital One, Jollibee, Google Maps.
Top brand affinities include Din Tai Fung, Taipei, Capital One, with strongest over-indexing on Din Tai Fung (72.57× the country average). Demographically, the Taiwanese Hokkien audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Taiwanese Hokkien fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 42.8 |
| Estimated audience size | 481,068 |
Audience persona
The typical Taiwanese Hokkien fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Din Tai Fung.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Din Tai Fung | 72.57× | Food & Beverages |
| Taipei | 57.8× | Travel & Leisure |
| Capital One | 9.59× | Business & Career |
| Jollibee | 19.36× | Food & Beverages |
| Google Maps | 6.71× | Internet & Social Media |
| Malaysia | 18.82× | Travel & Leisure |
| Indeed.com | 6.7× | Business & Career |
| Viola Davis | 25.64× | Movies & TV |
| DeviantArt | 9.36× | Internet & Social Media |
| Circle K | 8.15× | Shopping |
| Enterprise Rent-A-Car | 6.95× | Cars & Mobility |
| MSN | 4.42× | News |
| Helen Hunt | 20× | Movies & TV |
| Staples (Canada) | 5.63× | Business & Career |
| Google News | 5.93× | News |
| Hot pot | 24.59× | Food & Beverages |
| North Korea | 11.52× | Travel & Leisure |
| TVBS | 61.46× | Movies & TV |
| Tibet | 14.78× | Travel & Leisure |
| Elizabeth Taylor | 11.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.59 |
| Price Sensitivity | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.29 |
| Sports Activity | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 56.2% |
| China | 12.3% |
| Hong Kong | 5.9% |
See Taiwanese Hokkien audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taiwanese Hokkien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.