Rascasse Audience Intelligence

Culture of Taiwan Audience in United States

A data profile of the people who buy, follow and care about Culture of Taiwan in United States — modelled from more than twelve digital signal sources. Culture of Taiwan has an estimated audience of 345,688 people in United States.

#7among Culture in United States#12907among Topic in United States#2491in Politics & Society

The average Culture of Taiwan fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TVBS, Taipei, Billy Ocean, with strongest over-indexing on TVBS (620.96× the country average).

Demographically, the Culture of Taiwan audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture of Taiwan fan in United States is balanced, around 35.9 years old, with strong Travelling tendencies and a notable affinity for TVBS.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of Taiwan profile in United States.

Audience size
346K
in United States
Gender
48.5%♀
51.5% male
Age
35.9
average years
Country rank
#44925
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture of Taiwan fans

48.5% are female, 51.5% are male, average age 35.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Culture of Taiwan audience in United States
MetricValue
Female48.5%
Male51.5%
Average age35.9
Estimated audience size345,688
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Culture of Taiwan audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Culture of Taiwan audience comes from United States.

Worldwide audience distribution share by country for Culture of Taiwan
CountryShare
Taiwan66.8%
Japan8.5%
Hong Kong3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of Taiwan audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture of Taiwan fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.33×
02Alaska<1K1.30×
03North Dakota<1K1.26×
04California~50K1.22×
05Texas~40K1.21×
06South Dakota<1K1.19×
07Hawaii~2K1.16×
08Montana~1K1.13×
09Washington~8K1.12×
10Rhode Island~1K1.11×
11Delaware~1K1.10×
12New Hampshire~1K1.06×
13Maine~1K1.05×
14West Virginia~2K1.04×
15Idaho~2K1.01×
16Washington, District of Columbia~1K1.01×
17Mississippi~3K0.99×
18Nebraska~2K0.99×
19New Mexico~2K0.99×
20Oklahoma~4K0.95×
21Arkansas~3K0.95×
22Oregon~4K0.94×
23Iowa~3K0.94×
24Kansas~3K0.94×
25Connecticut~3K0.93×
26Nevada~3K0.93×
27Maryland~5K0.92×
28Utah~3K0.92×
29Arizona~6K0.91×
30Louisiana~4K0.91×
31South Carolina~5K0.90×
32Wisconsin~5K0.90×
33Minnesota~4K0.90×
34Kentucky~4K0.90×
35Missouri~5K0.89×
36Colorado~5K0.89×
37Alabama~4K0.89×
38Indiana~5K0.87×
39Massachusetts~6K0.86×
40Virginia~7K0.85×
41Tennessee~6K0.84×
42North Carolina~9K0.83×
43Georgia~9K0.82×
44New Jersey~7K0.81×
45Michigan~7K0.80×
46New York~20K0.79×
47Ohio~8K0.79×
48Pennsylvania~9K0.78×
49Illinois~9K0.78×
50Florida~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Culture of Taiwan, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of Taiwan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of Taiwan audience
#·InterestCategoryAffinity×
01TVBSMovies & TV620.96×
02Billy OceanMusic & Radio127.62×
03TaipeiTravel & Leisure58.71×
04Soy milkFood & Beverages38.85×
05KaggleTechnology & Electronics32.45×
06MiniclipGames29.48×
07Malaysia AirlinesTravel & Leisure26.67×
08AmwayHealth22.30×
09Massive open online courseBusiness & Career20.00×
10The MentalistMovies & TV18.78×
11WeChatInternet & Social Media18.18×
12Alyssa MilanoMovies & TV15.68×
13TaiwanTravel & Leisure14.51×
14Rosie O'DonnellMovies & TV14.23×
15Google PhotosTechnology & Electronics13.83×
16Traditional Chinese medicineBusiness & Career12.48×
17Sam ElliottMovies & TV9.07×
18Hong KongTravel & Leisure7.30×
19Trader Joe'sShopping2.82×
20Planet FitnessSports2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of Taiwan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culture of Taiwan audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.47×
Design AffinityPREMIUM1.85×
Sports ActivityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culture of Taiwan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
MindfulnessBALANCE0.84×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Culture of Taiwan have in United States?

Culture of Taiwan has an estimated audience of 345,688 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Culture of Taiwan fans?

48.5% of Culture of Taiwan fans are female, 51.5% are male, with an average age of 35.9 years.

03

Which brands do Culture of Taiwan fans like most?

Culture of Taiwan fans show strongest brand affinity for TVBS (620.96×), Taipei (58.71×), and Billy Ocean (127.62×) over the country average.

04

Where do Culture of Taiwan fans live in United States?

Culture of Taiwan fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Culture of Taiwan fans also like?

Beyond Culture of Taiwan itself, the audience over-indexes on Taipei (58.71×), Billy Ocean (127.62×), Google Photos (13.83×), and Taiwan (14.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Culture audiences in United States

See Culture of Taiwan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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