Culture of Taiwan Audience in United States

Culture of Taiwan has an estimated audience of 345,688 people in United States. 48.5% are female, 51.5% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: TVBS, Taipei, Billy Ocean, Google Photos, Uniqlo.

The average Culture of Taiwan fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include TVBS, Taipei, Billy Ocean, with strongest over-indexing on TVBS (880.95× the country average). Demographically, the Culture of Taiwan audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of Taiwan fans

Demographic split for Culture of Taiwan audience in United States
MetricValue
Female48.5%
Male51.5%
Average age35.9
Estimated audience size345,688

Audience persona

The typical Culture of Taiwan fan in United States is balanced, around 35.9 years old, with strong Travelling tendencies and a notable affinity for TVBS.

Top regions in United States

Top regions ranked by reach for Culture of Taiwan in United States
RegionReachAffinity
California49,0431.29×
Texas24,1770.81×
New York14,5330.75×
Florida11,3980.49×
Washington9,2631.34×
Illinois6,9120.6×
Georgia6,8550.64×
Pennsylvania6,3960.55×
Ohio5,5650.52×
New Jersey5,4330.62×
North Carolina5,2940.51×
Arizona5,1670.73×
Maryland5,0480.85×
Virginia4,9400.59×
Michigan4,6650.52×
Massachusetts4,6160.68×
Minnesota3,6280.73×
Colorado3,4950.64×
Tennessee3,1060.45×
South Carolina3,0840.59×
Indiana3,0050.48×
Louisiana2,7650.62×
Missouri2,6040.47×
Oregon2,5690.65×
Mississippi2,4880.87×
Nevada2,4650.74×
Hawaii2,4161.63×
Connecticut2,3440.68×
Wisconsin2,3200.45×
Alabama2,2310.46×
Arkansas2,2100.78×
Oklahoma2,1620.56×
Utah2,1500.69×
Kentucky2,1270.49×
Kansas2,0550.75×
West Virginia2,0541.28×
Alaska2,0502.77×
Iowa1,9510.69×
Idaho1,8971.09×
Montana1,7871.86×
New Mexico1,7861.03×
South Dakota1,7642.21×
North Dakota1,7172.42×
New Hampshire1,6921.24×
Wyoming1,6623.24×
Nebraska1,6570.96×
Rhode Island1,6341.49×
Maine1,6331.32×
Vermont1,6072.65×
Delaware1,4631.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of Taiwan audience
BrandAffinityCategory
TVBS880.95×Movies & TV
Taipei60.95×Travel & Leisure
Billy Ocean103.06×Music & Radio
Google Photos21.27×Technology & Electronics
Uniqlo11.43×Shopping
Soy milk42.18×Food & Beverages
Miniclip38.02×Games
Taiwan12.71×Travel & Leisure
Malaysia Airlines33.95×Travel & Leisure
Superman3.29×Movies & TV
Primark13.13×Shopping
Standup paddleboarding10.76×Sports
Millie Bobby Brown7.66×Movies & TV
Amway24.52×Health
Alyssa Milano19.07×Movies & TV
Planet Fitness4.19×Sports
Group buying15.46×Shopping
Do it yourself (DIY)3.48×Home & Garden
Rosie O'Donnell16×Movies & TV
Shōnen manga9.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of Taiwan audience
TraitClusterScore
TravellingTHRILL4.05
Design AffinityPREMIUM3.2
Sports ActivityPOWER2.97
Early Adopter MentalityPOWER2.49
Luxury OrientationPREMIUM2.25
SustainabilityBALANCE2.21

Worldwide distribution

Worldwide audience distribution share by country for Culture of Taiwan
CountryShare
Taiwan66.8%
Japan8.5%
Hong Kong3.8%

See Culture of Taiwan audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of Taiwan have in United States?

Culture of Taiwan has an estimated audience of 345,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Culture of Taiwan fans?

48.5% of Culture of Taiwan fans are female, 51.5% are male, with an average age of 35.9 years.

Which brands do Culture of Taiwan fans like most?

Culture of Taiwan fans show strongest brand affinity for TVBS (880.95×), Taipei (60.95×), and Billy Ocean (103.06×) over the country average.

Where do Culture of Taiwan fans live in United States?

Culture of Taiwan fans in United States are most concentrated in California (reach 49,043), Texas (reach 24,177), and New York (reach 14,533). These three regions account for the largest share of the active audience.

What other brands do Culture of Taiwan fans also like?

Beyond Culture of Taiwan itself, the audience over-indexes on Taipei (60.95×), Billy Ocean (103.06×), Google Photos (21.27×), and Uniqlo (11.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.