Rascasse Audience Intelligence

Culture of the Southern United States Audience in United States

Name: Culture of the Southern United States — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Culture of the Southern United States in United States — modelled from more than twelve digital signal sources. Culture of the Southern United States has an estimated audience of 1,799,563 people in United States.

#3among Culture in United States #6677among Topic in United States #977in Politics & Society

The average Culture of the Southern United States fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Berlin Wall, Rail transport, with strongest over-indexing on Britney Spears (5.24× the country average).

Demographically, the Culture of the Southern United States audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture of the Southern United States fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Britney Spears.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of the Southern United States profile in United States.

Audience size

1.8M

in United States

Gender

50.2%♀

49.8% male

Age

45.1

average years

Country rank

#15458

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Culture of the Southern United States fans

50.2% are female, 49.8% are male, average age 45.1.

Fig. 02

Gender split

50.2%

Female

49.8%

Male

Demographic split for Culture of the Southern United States audience in United States
Metric	Value
Female	50.2%
Male	49.8%
Average age	45.1
Estimated audience size	1,799,563

Fig. 03

Age distribution

Age distribution of the Culture of the Southern United States audience in United States
Age bracket	Share	%
16-19		12%
20-29		12%
30-39		16%
40-49		23%
50+		36%

Fig. 04

Worldwide distribution

83.1%

of the worldwide Culture of the Southern United States audience comes from United States.

Worldwide audience distribution share by country for Culture of the Southern United States
Country	Share
United States	83.1%
Canada	3.1%
United Kingdom	3.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of the Southern United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture of the Southern United States fans by region: top regions in United States
#	Region	Reach	×
01	North Dakota	~5K	1.36×
02	New Hampshire	~9K	1.23×
03	Delaware	~6K	1.22×
04	Rhode Island	~7K	1.18×
05	West Virginia	~10K	1.16×
06	Idaho	~10K	1.14×
07	Mississippi	~20K	1.13×
08	Hawaii	~9K	1.12×
09	Washington, District of Columbia	~6K	1.12×
10	Arkansas	~20K	1.10×
11	New Mexico	~10K	1.09×
12	Nebraska	~10K	1.08×
13	Alaska	~4K	1.07×
14	Kansas	~10K	1.04×
15	Maine	~7K	1.04×
16	Vermont	~3K	1.03×
17	South Dakota	~4K	1.02×
18	Iowa	~20K	1.01×
19	Louisiana	~20K	0.99×
20	Oklahoma	~20K	0.99×
21	Utah	~20K	0.99×
22	Montana	~5K	0.99×
23	South Carolina	~30K	0.98×
24	Kentucky	~20K	0.98×
25	Alabama	~20K	0.97×
26	Connecticut	~20K	0.97×
27	Nevada	~20K	0.97×
28	Oregon	~20K	0.94×
29	Tennessee	~30K	0.93×
30	Missouri	~30K	0.93×
31	Indiana	~30K	0.92×
32	Wisconsin	~30K	0.92×
33	Minnesota	~20K	0.92×
34	Georgia	~50K	0.90×
35	Maryland	~30K	0.90×
36	Colorado	~30K	0.90×
37	North Carolina	~50K	0.89×
38	Arizona	~30K	0.89×
39	Washington	~30K	0.88×
40	Massachusetts	~30K	0.88×
41	Michigan	~40K	0.87×
42	New Jersey	~40K	0.87×
43	Virginia	~40K	0.87×
44	Ohio	~50K	0.86×
45	Pennsylvania	~50K	0.85×
46	Illinois	~50K	0.84×
47	Florida	~90K	0.76×
48	New York	~80K	0.76×
49	Texas	~100K	0.73×
50	California	~100K	0.69×

Affinity by region — Culture of the Southern United States, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of the Southern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of the Southern United States audience
#	Interest	Category	×
01	Berlin Wall	Travel & Leisure	12.06×
02	Chat room	Internet & Social Media	5.48×
03	Britney Spears	Music & Radio	5.24×
04	Non-alcoholic beverage	Food & Beverages	4.44×
05	Web server	Technology & Electronics	4.36×
06	Fanatics	Fashion & Accessoires	4.14×
07	Rail transport	Travel & Leisure	4.12×
08	Microwave oven	Home & Garden	3.95×
09	Discount Tire	Shopping	3.91×
10	Weather forecasting	Home & Garden	3.35×
11	Hardware store	Home & Garden	3.26×
12	Chicano rap	Music & Radio	3.18×
13	Subscription business model	Shopping	2.31×
14	Genetics	Kids & Family	2.29×
15	Tradition	Politics & Society	2.18×
16	Fox News Channel	Movies & TV	2.14×
17	Pizza Hut	Food & Beverages	2.01×
18	Nonprofit organization	Politics & Society	1.89×
19	Chick-fil-A	Food & Beverages	1.82×
20	Stand-up comedy	Movies & TV	1.81×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of the Southern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Culture of the Southern United States audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.80×
Individualism	JOY	2.24×
Convenience Orientation	PREMIUM	1.87×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Culture of the Southern United States audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.57×
Luxury Orientation	PREMIUM	0.58×
Healthy Lifestyle	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Culture of the Southern United States have in United States?

Culture of the Southern United States has an estimated audience of 1,799,563 people in United States, concentrated in California and Texas.

What is the gender split and age of Culture of the Southern United States fans?

50.2% of Culture of the Southern United States fans are female, 49.8% are male, with an average age of 45.1 years.

Which brands do Culture of the Southern United States fans like most?

Culture of the Southern United States fans show strongest brand affinity for Britney Spears (5.24×), Berlin Wall (12.06×), and Rail transport (4.12×) over the country average.

Where do Culture of the Southern United States fans live in United States?

Culture of the Southern United States fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do Culture of the Southern United States fans also like?

Beyond Culture of the Southern United States itself, the audience over-indexes on Berlin Wall (12.06×), Rail transport (4.12×), Discount Tire (3.91×), and Microwave oven (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Culture of the Southern United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of the Southern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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