Culture of the Southern United States Audience in United States

Culture of the Southern United States logo

Culture of the Southern United States has an estimated audience of 1,799,563 people in United States. 50.2% are female, 49.8% are male, average age 45.1. Top regions: Texas, Georgia, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, PSV Eindhoven.

The average Culture of the Southern United States fan in United States is 45.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Culture of the Southern United States audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of the Southern United States fans

Demographic split for Culture of the Southern United States audience in United States
MetricValue
Female50.2%
Male49.8%
Average age45.1
Estimated audience size1,799,563

Audience persona

The typical Culture of the Southern United States fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Culture of the Southern United States in United States
RegionReachAffinity
Texas50,2280.32×
Georgia40,6200.73×
New York36,9750.37×
Florida36,8640.3×
California36,4030.18×
North Carolina33,0260.61×
Tennessee23,4980.65×
South Carolina23,3300.86×
Mississippi22,3521.51×
Alabama21,5820.86×
Louisiana19,8740.86×
Arkansas19,8571.34×
Oklahoma19,4190.97×
Virginia19,1910.44×
Kentucky19,1120.85×
West Virginia18,4532.2×
Indiana17,0490.52×
Kansas17,0441.2×
Idaho17,0401.89×
Missouri16,5110.57×
Hawaii16,2782.1×
Iowa16,1811.09×
Ohio15,7880.28×
Michigan15,7170.33×
Wisconsin15,6330.58×
North Dakota15,4274.17×
New Hampshire15,2042.14×
Minnesota15,1320.59×
Arizona15,0550.41×
Pennsylvania14,9890.25×
Massachusetts14,9760.42×
Nebraska14,8881.65×
Connecticut14,8660.82×
New Mexico14,8101.64×
Nevada14,7630.85×
Rhode Island14,6812.56×
Oregon14,5740.71×
Utah14,4870.9×
Maryland14,3210.46×
New Jersey14,2870.31×
Illinois14,0590.23×
Washington13,4950.37×
Colorado13,4570.47×
Delaware13,1482.65×
Washington, District of Columbia9,4931.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of the Southern United States audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven47.11×Sports
Income tax13.19×Business & Career
MSN4.28×News
Fox News Channel2.58×Movies & TV
Steve Martin10.17×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Great Clips4.36×Beauty & Wellness
Buttermilk18.78×Food & Beverages
Staples (Canada)3.43×Business & Career
Hobby Lobby2.52×Home & Garden
Planet Fitness2.36×Sports
Deion Sanders5.84×Sports
Grits18.32×Food & Beverages
Chuck Norris3.55×Movies & TV
Heather Graham11.68×Literature
Nature1.69×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of the Southern United States audience
TraitClusterScore
PatriotismCONSERVATISM3.17
IndividualismJOY1.79
Community OrientationOPEN1.7
TraditionCONSERVATISM1.62
Convenience OrientationPREMIUM1.61
SpiritualityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Culture of the Southern United States
CountryShare
United States83.1%
Canada3.1%
United Kingdom3.1%

See Culture of the Southern United States audiences in other countries

More Culture audiences in United States

Frequently asked questions

How many fans does Culture of the Southern United States have in United States?

Culture of the Southern United States has an estimated audience of 1,799,563 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Culture of the Southern United States fans?

50.2% of Culture of the Southern United States fans are female, 49.8% are male, with an average age of 45.1 years.

Which brands do Culture of the Southern United States fans like most?

Culture of the Southern United States fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Culture of the Southern United States fans live in United States?

Culture of the Southern United States fans in United States are most concentrated in Texas (reach 50,228), Georgia (reach 40,620), and New York (reach 36,975). These three regions account for the largest share of the active audience.

What other brands do Culture of the Southern United States fans also like?

Beyond Culture of the Southern United States itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and PSV Eindhoven (47.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture of the Southern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.