Rascasse Audience Intelligence

Chicano rap Audience in United States

A data profile of the people who buy, follow and care about Chicano rap in United States — modelled from more than twelve digital signal sources. Chicano rap has an estimated audience of 20,175,916 people in United States.

#46among Musical genre in United States#1123among Topic in United States#95in Music & Radio

The average Chicano rap fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Japanese hip hop, French hip hop, British hip hop, with strongest over-indexing on Japanese hip hop (46.84× the country average).

Demographically, the Chicano rap audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicano rap fan in United States is balanced, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Japanese hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicano rap profile in United States.

Audience size
20.2M
in United States
Gender
47.2%♀
52.8% male
Age
32.2
average years
Country rank
#1630
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicano rap fans

47.2% are female, 52.8% are male, average age 32.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Chicano rap audience in United States
MetricValue
Female47.2%
Male52.8%
Average age32.2
Estimated audience size20,175,916
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Chicano rap audience in United States
Age bracketShare%
16-1935%
20-2926%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Chicano rap audience comes from United States.

Worldwide audience distribution share by country for Chicano rap
CountryShare
United States25.3%
China6.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicano rap audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicano rap fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M2.06×
02New Mexico~200K1.84×
03Arizona~700K1.80×
04Oregon~300K1.50×
05Wyoming~40K1.47×
06Nevada~300K1.33×
07Alaska~60K1.31×
08Colorado~400K1.21×
09South Dakota~60K1.20×
10North Dakota~50K1.20×
11Utah~200K1.17×
12Montana~60K1.12×
13Idaho~100K1.10×
14Delaware~60K1.08×
15Hawaii~90K1.05×
16Rhode Island~70K1.05×
17West Virginia~100K1.03×
18Nebraska~100K1.02×
19New Hampshire~80K1.02×
20Maine~70K1.02×
21Washington, District of Columbia~60K1.02×
22Mississippi~200K0.98×
23Arkansas~200K0.97×
24Kansas~200K0.97×
25Oklahoma~200K0.95×
26Iowa~200K0.94×
27Texas~1.5M0.93×
28Washington~400K0.91×
29Louisiana~200K0.91×
30Kentucky~200K0.91×
31Connecticut~200K0.90×
32Alabama~300K0.89×
33South Carolina~300K0.88×
34Missouri~300K0.87×
35Wisconsin~300K0.87×
36Minnesota~300K0.87×
37Tennessee~300K0.86×
38Indiana~300K0.86×
39Massachusetts~300K0.85×
40Maryland~300K0.85×
41Michigan~400K0.84×
42New Jersey~400K0.84×
43Ohio~500K0.82×
44Pennsylvania~500K0.81×
45Virginia~400K0.81×
46North Carolina~500K0.79×
47Georgia~500K0.78×
48Illinois~500K0.76×
49New York~800K0.68×
50Florida~900K0.67×
Fig. 06

Affinity by region

Affinity by region — Chicano rap, United States
0.67×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicano rap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicano rap audience
#·InterestCategoryAffinity×
01Japanese hip hopMusic & Radio46.84×
02French hip hopMusic & Radio38.82×
03British hip hopMusic & Radio32.88×
04Midwest hip hopMusic & Radio32.26×
05burn noticeMovies & TV31.92×
06Blood In Blood OutMovies & TV30.91×
07Olivia WildeMovies & TV30.37×
08DowntempoMusic & Radio29.45×
09Atlanta hip hopMusic & Radio25.83×
10Chris PineMovies & TV24.91×
11Julianne HoughMovies & TV23.95×
12Korean hip hopMusic & Radio17.91×
13Country rapMusic & Radio17.24×
14Hardcore hip hopMusic & Radio15.25×
15Electro (music)Music & Radio14.45×
16Margaret QualleyMovies & TV8.98×
17Southern hip hopMusic & Radio8.41×
18West Coast hip hopMusic & Radio6.78×
19FunkMusic & Radio4.64×
20PeacemakerMovies & TV4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicano rap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicano rap audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.25×
ExtroversionTHRILL1.22×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicano rap audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.77×
TravellingTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicano rap have in United States?

Chicano rap has an estimated audience of 20,175,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chicano rap fans?

47.2% of Chicano rap fans are female, 52.8% are male, with an average age of 32.2 years.

03

Which brands do Chicano rap fans like most?

Chicano rap fans show strongest brand affinity for Japanese hip hop (46.84×), French hip hop (38.82×), and British hip hop (32.88×) over the country average.

04

Where do Chicano rap fans live in United States?

Chicano rap fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Chicano rap fans also like?

Beyond Chicano rap itself, the audience over-indexes on French hip hop (38.82×), British hip hop (32.88×), Midwest hip hop (32.26×), and Atlanta hip hop (25.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Chicano rap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicano rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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