Chicano rap Audience in United States

Chicano rap logo

Chicano rap has an estimated audience of 20,175,916 people in United States. 47.2% are female, 52.8% are male, average age 32.2. Top regions: California, Texas, Arizona. Top brand affinities: Japanese hip hop, French hip hop, British hip hop, Midwest hip hop, Atlanta hip hop.

The average Chicano rap fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Japanese hip hop, French hip hop, British hip hop, with strongest over-indexing on Japanese hip hop (46.84× the country average). Demographically, the Chicano rap audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Chicano rap fans

Demographic split for Chicano rap audience in United States
MetricValue
Female47.2%
Male52.8%
Average age32.2
Estimated audience size20,175,916

Audience persona

The typical Chicano rap fan in United States is balanced, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Japanese hip hop.

Top regions in United States

Top regions ranked by reach for Chicano rap in United States
RegionReachAffinity
California5,027,5492.27×
Texas1,503,4960.87×
Arizona824,0242×
Colorado418,8291.32×
Florida404,4190.3×
Nevada356,4711.83×
Washington347,5870.86×
Illinois309,3060.46×
Utah303,1771.68×
North Carolina297,7260.49×
New York290,1680.26×
New Mexico278,1552.75×
Georgia253,1240.41×
Oregon218,9730.95×
Oklahoma177,1470.79×
Idaho146,2981.45×
Mississippi143,9280.87×
Arkansas138,5190.83×
Indiana137,2230.37×
Kentucky133,3190.53×
Missouri132,8960.41×
Tennessee132,3970.33×
Virginia131,3000.27×
Maryland130,6400.38×
Alabama129,0470.46×
Pennsylvania128,6920.19×
Kansas128,0410.81×
Louisiana127,9700.49×
West Virginia118,8191.26×
Alaska118,5732.75×
Iowa112,8720.68×
South Carolina112,6710.37×
Ohio110,1350.18×
Michigan109,6380.21×
Wisconsin109,0550.36×
Minnesota104,9310.36×
Hawaii104,8161.21×
Montana103,3641.85×
South Dakota102,0252.19×
New Jersey99,6600.19×
North Dakota99,3382.4×
New Hampshire97,9031.23×
Massachusetts96,4360.24×
Wyoming96,1183.21×
Nebraska95,8680.95×
Connecticut95,7220.47×
Rhode Island94,5371.47×
Maine94,4801.31×
Delaware84,6601.52×
Washington, District of Columbia61,1281.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicano rap audience
BrandAffinityCategory
Japanese hip hop46.84×Music & Radio
French hip hop38.82×Music & Radio
British hip hop32.88×Music & Radio
Midwest hip hop32.26×Music & Radio
Atlanta hip hop25.83×Music & Radio
Korean hip hop17.91×Music & Radio
Electro (music)14.45×Music & Radio
Country rap17.24×Music & Radio
Olivia Wilde30.37×Movies & TV
Downtempo29.45×Music & Radio
Southern hip hop8.41×Music & Radio
Chris Pine24.91×Movies & TV
Julianne Hough23.95×Movies & TV
Blood In Blood Out30.91×Movies & TV
West Coast hip hop6.78×Music & Radio
Hardcore hip hop15.25×Music & Radio
Peacemaker4.13×Movies & TV
Funk4.64×Music & Radio
Margaret Qualley8.98×Movies & TV
Alternative hip hop4.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicano rap audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
ExtroversionTHRILL1.66
Risk AppetiteTHRILL1.15
Healthy LifestyleBALANCE1.14
Urban LifestyleOPEN1.12
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Chicano rap
CountryShare
United States25.3%
China6.9%
Japan6.3%

See Chicano rap audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Chicano rap have in United States?

Chicano rap has an estimated audience of 20,175,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Chicano rap fans?

47.2% of Chicano rap fans are female, 52.8% are male, with an average age of 32.2 years.

Which brands do Chicano rap fans like most?

Chicano rap fans show strongest brand affinity for Japanese hip hop (46.84×), French hip hop (38.82×), and British hip hop (32.88×) over the country average.

Where do Chicano rap fans live in United States?

Chicano rap fans in United States are most concentrated in California (reach 5,027,549), Texas (reach 1,503,496), and Arizona (reach 824,024). These three regions account for the largest share of the active audience.

What other brands do Chicano rap fans also like?

Beyond Chicano rap itself, the audience over-indexes on French hip hop (38.82×), British hip hop (32.88×), Midwest hip hop (32.26×), and Atlanta hip hop (25.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicano rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.