burn notice Audience in United States

burn notice has an estimated audience of 613,099 people in United States. 36.8% are female, 63.2% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Christoph Waltz, Christopher Walken, Autism Awareness, Diabetes mellitus awareness, Anna Faris.

The average burn notice fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christoph Waltz, Christopher Walken, Autism Awareness, with strongest over-indexing on Christoph Waltz (85.56× the country average). Demographically, the burn notice audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of burn notice fans

Demographic split for burn notice audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.0
Estimated audience size613,099

Audience persona

The typical burn notice fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Christoph Waltz.

Top regions in United States

Top regions ranked by reach for burn notice in United States
RegionReachAffinity
California55,5140.82×
Texas44,2450.84×
Florida43,7681.05×
New York29,7310.87×
Ohio21,7231.15×
Pennsylvania20,6241×
North Carolina19,6871.07×
Illinois19,3440.95×
Michigan17,7631.11×
Georgia16,8580.89×
Virginia14,4030.96×
Washington14,3481.17×
Arizona13,7201.1×
Tennessee12,7541.04×
Indiana12,3381.1×
New Jersey12,0620.77×
Massachusetts11,3010.94×
Missouri11,0641.12×
Colorado11,0011.14×
Wisconsin10,2661.11×
Minnesota9,5471.09×
South Carolina9,1450.99×
Oregon8,5941.22×
Maryland8,5600.81×
Alabama8,4950.99×
Kentucky8,3331.08×
Oklahoma7,6861.13×
Louisiana6,6670.84×
Utah6,4981.18×
Connecticut5,9500.97×
Kansas5,4511.13×
Nevada5,3550.9×
Arkansas5,2421.04×
Iowa5,2401.04×
Mississippi4,1340.82×
Idaho3,9051.27×
Nebraska3,0330.99×
West Virginia2,7940.98×
New Hampshire2,7101.12×
Maine2,6091.19×
New Mexico2,5140.82×
Rhode Island1,8890.97×
Hawaii1,8540.7×
Montana1,7861.05×
Washington, District of Columbia1,4800.8×
Alaska1,4561.11×
South Dakota1,3310.94×
Delaware1,3210.78×
North Dakota1,2681.01×
Vermont1,0450.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for burn notice audience
BrandAffinityCategory
Christoph Waltz85.56×Movies & TV
Christopher Walken31.01×Movies & TV
Autism Awareness13.61×Health
Diabetes mellitus awareness8.99×Health
Anna Faris20×Movies & TV
Kia Sportage23.91×Cars & Mobility
Singer-songwriter4.28×Music & Radio
Microblogging9.34×Technology & Electronics
Chicano rap6.75×Music & Radio
Patricia Arquette16.06×Movies & TV
Allison Janney20×Movies & TV
Olivia Munn13.08×Movies & TV
Gina Carano13.27×Movies & TV
Rami Malek13.19×Movies & TV
Borat20×Movies & TV
Winona Ryder8.51×Movies & TV
Gremlins11.9×Movies & TV
Private bank17.35×Business & Career
Income tax9.57×Business & Career
Luxury Travel9.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by burn notice audience
TraitClusterScore
Need for SecurityCONSERVATISM3.63
Luxury OrientationPREMIUM2.58
Risk AppetiteTHRILL1.59
PatriotismCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.19
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for burn notice
CountryShare
United States55.7%
Germany13.8%
United Kingdom5.9%

See burn notice audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does burn notice have in United States?

burn notice has an estimated audience of 613,099 people in United States, concentrated in California and Texas.

What is the gender split and age of burn notice fans?

36.8% of burn notice fans are female, 63.2% are male, with an average age of 36.0 years.

Which brands do burn notice fans like most?

burn notice fans show strongest brand affinity for Christoph Waltz (85.56×), Christopher Walken (31.01×), and Autism Awareness (13.61×) over the country average.

Where do burn notice fans live in United States?

burn notice fans in United States are most concentrated in California (reach 55,514), Texas (reach 44,245), and Florida (reach 43,768). These three regions account for the largest share of the active audience.

What other brands do burn notice fans also like?

Beyond burn notice itself, the audience over-indexes on Christopher Walken (31.01×), Autism Awareness (13.61×), Diabetes mellitus awareness (8.99×), and Anna Faris (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for burn notice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.