Rascasse Audience Intelligence

burn notice Audience in United States

A data profile of the people who buy, follow and care about burn notice in United States — modelled from more than twelve digital signal sources. burn notice has an estimated audience of 659,816 people in United States.

#602among TV series in United States#2636among Movie / TV Show / Series in United States#5766in Movies & TV

The average burn notice fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chicano rap, Charlie's Angels, Christoph Waltz, with strongest over-indexing on Chicano rap (31.92× the country average).

Demographically, the burn notice audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical burn notice fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Chicano rap.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the burn notice profile in United States.

Audience size
660K
in United States
Gender
36.8%♀
63.2% male
Age
36.0
average years
Country rank
#30979
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of burn notice viewers

36.8% are female, 63.2% are male, average age 36.0.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for burn notice audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.0
Estimated audience size659,816
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the burn notice audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

54.7%

of the worldwide burn notice audience comes from United States.

Worldwide audience distribution share by country for burn notice
CountryShare
United States54.7%
Germany13.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the burn notice audience in United States is strongest.

Fig. 05

Top regions by affinity

burn notice fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K1.31×
02Oregon~8K1.19×
03Maine~3K1.19×
04Utah~7K1.18×
05Montana~2K1.16×
06New Hampshire~3K1.14×
07Alaska~1K1.14×
08Ohio~20K1.13×
09Wisconsin~10K1.11×
10Kansas~5K1.11×
11Oklahoma~7K1.10×
12Michigan~20K1.09×
13Arizona~10K1.09×
14Washington~10K1.09×
15Missouri~10K1.09×
16Colorado~10K1.09×
17Minnesota~9K1.07×
18Kentucky~8K1.07×
19Indiana~10K1.06×
20Iowa~5K1.06×
21South Dakota~1K1.05×
22North Dakota~1K1.05×
23Arkansas~5K1.04×
24West Virginia~3K1.04×
25North Carolina~20K1.03×
26Tennessee~10K1.02×
27Nebraska~3K1.02×
28South Carolina~9K1.01×
29Vermont~1K1.01×
30Florida~40K1.00×
31Alabama~8K0.98×
32Pennsylvania~20K0.97×
33Virginia~10K0.93×
34Rhode Island~2K0.93×
35Connecticut~6K0.92×
36Nevada~5K0.91×
37Massachusetts~10K0.90×
38Mississippi~5K0.90×
39Illinois~20K0.88×
40Georgia~20K0.87×
41New Mexico~3K0.87×
42Delaware~1K0.85×
43Louisiana~7K0.84×
44Texas~40K0.82×
45New York~30K0.81×
46Washington, District of Columbia~1K0.80×
47Maryland~8K0.79×
48California~50K0.77×
49New Jersey~10K0.75×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — burn notice, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the burn notice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for burn notice audience
#·InterestCategoryAffinity×
01Charlie's AngelsMovies & TV69.33×
02Christoph WaltzMovies & TV58.53×
03Christopher WalkenMovies & TV46.26×
04Chicano rapMusic & Radio31.92×
05Anna FarisMovies & TV20.00×
06Rami MalekMovies & TV20.00×
07Allison JanneyMovies & TV20.00×
08Alan TuringPolitics & Society20.00×
09BoratMovies & TV18.71×
10Patricia ArquetteMovies & TV15.80×
11Gina CaranoMovies & TV13.73×
12Olivia MunnMovies & TV13.49×
1324 (TV series)Movies & TV12.54×
14Winona RyderMovies & TV11.50×
15MonstersMovies & TV9.81×
16Anne HathawayMovies & TV5.92×
17British hip hopMusic & Radio5.62×
18Adam SandlerMovies & TV4.90×
19Instant messagingInternet & Social Media3.03×
20SubwayFood & Beverages2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the burn notice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by burn notice audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.23×
PatriotismCONSERVATISM1.99×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by burn notice audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Quality AwarenessPREMIUM0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does burn notice have in United States?

burn notice has an estimated audience of 659,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of burn notice viewers?

36.8% of burn notice fans are female, 63.2% are male, with an average age of 36.0 years.

03

Which brands do burn notice fans like most?

burn notice fans show strongest brand affinity for Chicano rap (31.92×), Charlie's Angels (69.33×), and Christoph Waltz (58.53×) over the country average.

04

Where do burn notice fans live in United States?

burn notice fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do burn notice fans also like?

Beyond burn notice itself, the audience over-indexes on Charlie's Angels (69.33×), Christoph Waltz (58.53×), Christopher Walken (46.26×), and Anna Faris (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See burn notice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for burn notice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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