Rascasse Audience Intelligence

Funk Audience in United States

A data profile of the people who buy, follow and care about Funk in United States — modelled from more than twelve digital signal sources. Funk has an estimated audience of 38,769,409 people in United States.

#18among Musical genre in United States#432among Topic in United States#34in Music & Radio

The average Funk fan in United States is 35.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include British hip hop, Chicano rap, Biology, with strongest over-indexing on British hip hop (6.4× the country average).

Demographically, the Funk audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Funk fan in United States is balanced, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Funk profile in United States.

Audience size
38.8M
in United States
Gender
49.8%♀
50.2% male
Age
35.6
average years
Country rank
#602
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Funk fans

49.8% are female, 50.2% are male, average age 35.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Funk audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.6
Estimated audience size38,769,409
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Funk audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3916%
40-4916%
50+16%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Funk audience comes from United States.

Worldwide audience distribution share by country for Funk
CountryShare
United States23.7%
Brazil10.8%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Funk audience in United States is strongest.

Fig. 05

Top regions by affinity

Funk fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~2M1.72×
02Connecticut~500K1.39×
03Nebraska~200K1.28×
04California~5.5M1.27×
05Texas~4M1.24×
06New Jersey~1M1.20×
07Maryland~800K1.18×
08Florida~3M1.17×
09Arizona~900K1.16×
10New York~2.5M1.15×
11Virginia~1M1.15×
12Georgia~1.5M1.12×
13Illinois~1.5M1.11×
14Massachusetts~900K1.11×
15Louisiana~600K1.11×
16North Carolina~1.5M1.10×
17Kentucky~500K1.08×
18Alaska~90K1.06×
19Washington~800K1.04×
20Alabama~600K1.04×
21Nevada~400K1.03×
22Washington, District of Columbia~100K1.03×
23Delaware~100K1.03×
24Oregon~400K1.01×
25Arkansas~300K1.00×
26South Carolina~600K0.99×
27Mississippi~300K0.99×
28New Mexico~200K0.98×
29Rhode Island~100K0.98×
30Indiana~700K0.97×
31Hawaii~200K0.96×
32Ohio~1M0.95×
33Oklahoma~400K0.95×
34Kansas~300K0.93×
35Michigan~900K0.89×
36Tennessee~700K0.89×
37Missouri~500K0.88×
38Minnesota~500K0.86×
39Utah~300K0.86×
40Iowa~300K0.86×
41Wisconsin~500K0.85×
42Vermont~60K0.85×
43New Hampshire~100K0.83×
44Maine~100K0.83×
45Montana~90K0.83×
46South Dakota~70K0.83×
47North Dakota~70K0.83×
48Colorado~500K0.82×
49Idaho~200K0.80×
50West Virginia~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Funk, United States
0.77×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Funk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Funk audience
#·InterestCategoryAffinity×
01British hip hopMusic & Radio6.40×
02Eddie Van HalenMusic & Radio5.04×
03Chicano rapMusic & Radio4.64×
04BiologyHealth3.17×
05Teyana TaylorMovies & TV2.32×
06ReggaetonMusic & Radio2.07×
07Michael JacksonMusic & Radio1.89×
08Alternative hip hopMusic & Radio1.86×
09Gangsta rapMusic & Radio1.75×
10DancehallsMusic & Radio1.71×
11Hair ExtensionsBeauty & Wellness1.70×
12LivemusicMusic & Radio1.67×
13Ariana GrandeMusic & Radio1.67×
14Music festivalsMusic & Radio1.66×
15NightlifeArts & Culture1.63×
16Internet celebrityInternet & Social Media1.60×
17Long hairBeauty & Wellness1.59×
18Self-loveHealth1.55×
19Social media marketingBusiness & Career1.54×
20NikeFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Funk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Funk audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
MindfulnessBALANCE1.20×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Funk audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
CreativityOPEN0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Funk have in United States?

Funk has an estimated audience of 38,769,409 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Funk fans?

49.8% of Funk fans are female, 50.2% are male, with an average age of 35.6 years.

03

Which brands do Funk fans like most?

Funk fans show strongest brand affinity for British hip hop (6.4×), Chicano rap (4.64×), and Biology (3.17×) over the country average.

04

Where do Funk fans live in United States?

Funk fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Funk fans also like?

Beyond Funk itself, the audience over-indexes on Chicano rap (4.64×), Biology (3.17×), Michael Jackson (1.89×), and Reggaeton (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Funk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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