Funk Audience in United States

Funk logo

Funk has an estimated audience of 38,769,409 people in United States. 49.8% are female, 50.2% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Funk fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.84× the country average). Demographically, the Funk audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Funk fans

Demographic split for Funk audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.6
Estimated audience size38,769,409

Audience persona

The typical Funk fan in United States is balanced, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Funk in United States
RegionReachAffinity
California5,582,1301.31×
Texas4,053,8341.22×
Florida3,272,6501.25×
New York2,696,3871.24×
Pennsylvania2,445,1311.87×
Illinois1,533,9111.19×
Georgia1,303,4521.09×
North Carolina1,215,7941.04×
New Jersey1,154,2491.17×
Ohio1,136,0660.95×
Virginia1,070,5681.13×
Arizona960,0511.21×
Michigan911,4270.9×
Massachusetts890,5981.17×
Washington831,3461.07×
Maryland798,5171.2×
Tennessee721,6910.93×
Indiana716,7931.01×
Connecticut592,4751.52×
Alabama562,8051.04×
South Carolina560,6860.96×
Missouri557,9300.89×
Colorado532,2860.87×
Louisiana528,5711.06×
Wisconsin495,5520.85×
Minnesota487,0950.88×
Oregon479,0141.08×
Kentucky443,6140.91×
Oklahoma424,4280.99×
Nevada407,1571.09×
Arkansas318,6131×
Mississippi317,9031×
Utah292,6220.84×
Kansas286,4820.94×
Iowa251,2890.79×
Nebraska235,7961.21×
New Mexico185,0630.95×
Hawaii160,7420.96×
Idaho144,2480.74×
Washington, District of Columbia132,0881.13×
West Virginia122,7350.68×
New Hampshire115,4540.76×
Rhode Island113,7620.92×
Maine105,5410.76×
Delaware100,6390.94×
Montana81,7440.76×
Alaska74,6410.9×
South Dakota64,6380.72×
North Dakota55,3080.69×
Vermont50,1610.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Funk audience
BrandAffinityCategory
Google Maps14.84×Internet & Social Media
Capital One14.75×Business & Career
Indeed.com12.78×Business & Career
CarGurus16.98×Cars & Mobility
Enterprise Rent-A-Car13.58×Cars & Mobility
Beetlejuice10.59×Movies & TV
Circle K15.19×Shopping
Aaron Rodgers13.43×Sports
DeviantArt14.79×Internet & Social Media
Autism Awareness19×Health
Bruce Willis13.61×Movies & TV
Diabetes mellitus awareness12.48×Health
AccuWeather11.86×Home & Garden
ICloud16.72×Technology & Electronics
Ozzy Osbourne16.23×Music & Radio
Khan Academy14.39×Business & Career
Google News10.1×News
Billy Bob Thornton14.09×Movies & TV
Apple Store12.16×Shopping
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Funk audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.08
Sports ActivityPOWER1
MindfulnessBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for Funk
CountryShare
United States23.7%
Brazil10.8%
China5.1%

See Funk audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Funk have in United States?

Funk has an estimated audience of 38,769,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Funk fans?

49.8% of Funk fans are female, 50.2% are male, with an average age of 35.6 years.

Which brands do Funk fans like most?

Funk fans show strongest brand affinity for Google Maps (14.84×), Capital One (14.75×), and Indeed.com (12.78×) over the country average.

Where do Funk fans live in United States?

Funk fans in United States are most concentrated in California (reach 5,582,130), Texas (reach 4,053,834), and Florida (reach 3,272,650). These three regions account for the largest share of the active audience.

What other brands do Funk fans also like?

Beyond Funk itself, the audience over-indexes on Capital One (14.75×), Indeed.com (12.78×), CarGurus (16.98×), and Enterprise Rent-A-Car (13.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.