A data profile of the people who buy, follow and care about Funk in Italy — modelled from more than twelve digital signal sources. Funk has an estimated audience of 5,822,472 people in Italy.
The average Funk fan in Italy is 35.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Wine tasting, Red wine, with strongest over-indexing on Wikipedia (3.67× the country average).
Demographically, the Funk audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Funk fan in Italy is balanced, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Funk profile in Italy.
46.1% are female, 53.9% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 35.0 |
| Estimated audience size | 5,822,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Funk audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
Where the Funk audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.41× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 1.36× | |
| 03 | Emilia-Romagna | ~600K | 1.25× | |
| 04 | Veneto | ~500K | 1.17× | |
| 05 | Lazio | ~800K | 1.13× | |
| 06 | Tuscany | ~400K | 1.08× | |
| 07 | Puglia | ~400K | 1.03× | |
| 08 | Campania | ~700K | 1.02× | |
| 09 | Piedmont | ~400K | 1.02× | |
| 10 | Sicilia | ~500K | 1.00× | |
| 11 | Liguria | ~200K | 0.99× | |
| 12 | Abruzzo | ~100K | 0.97× | |
| 13 | Friuli-Venezia Giulia | ~100K | 0.97× | |
| 14 | Marche | ~100K | 0.96× | |
| 15 | Aosta Valley | ~10K | 0.96× | |
| 16 | Calabria | ~200K | 0.91× | |
| 17 | Umbria | ~80K | 0.88× | |
| 18 | Sardinia | ~100K | 0.86× | |
| 19 | Molise | ~20K | 0.86× | |
| 20 | Basilicata | ~40K | 0.84× |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 4.40× | ||
| 02 | Scotch whisky | Food & Beverages | 3.94× | ||
| 03 | Brazil national football team | Sports | 3.76× | ||
| 04 | Wikipedia | Internet & Social Media | 3.67× | ||
| 05 | Red wine | Food & Beverages | 3.37× | ||
| 06 | Korean hip hop | Music & Radio | 3.37× | ||
| 07 | Satire | Literature | 2.96× | ||
| 08 | White wine | Food & Beverages | 2.90× | ||
| 09 | Arezzo | Travel & Leisure | 2.79× | ||
| 10 | Eataly | Food & Beverages | 2.67× | ||
| 11 | Wine tasting | Food & Beverages | 2.62× | ||
| 12 | Contemporary R&B | Music & Radio | 2.24× | ||
| 13 | DAZN | Movies & TV | 2.20× | ||
| 14 | Mediaset | Technology & Electronics | 2.03× | ||
| 15 | Sanremo Music Festival | Music & Radio | 1.90× | ||
| 16 | Gourmet Foods | Food & Beverages | 1.80× | ||
| 17 | Piano | Music & Radio | 1.75× | ||
| 18 | Champagne | Food & Beverages | 1.62× | ||
| 19 | Musical theatre | Movies & TV | 1.56× | ||
| 20 | Singer-songwriter | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.16× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× |
Funk has an estimated audience of 5,822,472 people in Italy, concentrated in Lombardy and Lazio.
46.1% of Funk fans are female, 53.9% are male, with an average age of 35.0 years.
Funk fans show strongest brand affinity for Wikipedia (3.67×), Wine tasting (2.62×), and Red wine (3.37×) over the country average.
Funk fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Funk itself, the audience over-indexes on Wine tasting (2.62×), Red wine (3.37×), Brazil national football team (3.76×), and Satire (2.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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