A data profile of the people who buy, follow and care about Funk in Spain — modelled from more than twelve digital signal sources. Funk has an estimated audience of 3,768,028 people in Spain.
Funk has an estimated audience of 3,768,028 people in Spain. 45.5% are female, 54.5% are male, average age 37.0. Top brand affinities: Forex Online Trading, John Cena, Modern art, Michael Jackson, Non-fiction books.
Top brand affinities include Forex Online Trading, John Cena, Modern art, with strongest over-indexing on Forex Online Trading (4.51× the country average).
Demographically, the Funk audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical Funk fan in Spain is balanced, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Forex Online Trading.
The key figures that characterise the Funk profile in Spain.
45.5% are female, 54.5% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 37.0 |
| Estimated audience size | 3,768,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Funk audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 6.31× | ||
| 02 | Forex Online Trading | Business & Career | 4.51× | ||
| 03 | LeBron James | Sports | 4.26× | ||
| 04 | Satire | Literature | 3.32× | ||
| 05 | French hip hop | Music & Radio | 3.03× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.84× | ||
| 07 | Winamax | Games | 2.81× | ||
| 08 | Non-fiction books | Literature | 2.65× | ||
| 09 | Michael Jackson | Music & Radio | 2.45× | ||
| 10 | Betfair | Games | 2.28× | ||
| 11 | Modern art | Arts & Culture | 2.12× | ||
| 12 | Music festivals | Music & Radio | 1.97× | ||
| 13 | Role-playing games | Games | 1.94× | ||
| 14 | Motorsport | Cars & Mobility | 1.90× | ||
| 15 | Livemusic | Music & Radio | 1.89× | ||
| 16 | Google Drive | Technology & Electronics | 1.81× | ||
| 17 | Swimming pool | Sports | 1.73× | ||
| 18 | Clinic | Health | 1.59× | ||
| 19 | Local food | Food & Beverages | 1.51× | ||
| 20 | Anime movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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