Chicano rap Audience in Germany
Chicano rap has an estimated audience of 2,689,344 people in Germany. 47.2% are female, 52.8% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Christian hip hop, Natural World, Electronic music, Real Madrid C.F., Hip hop music.
The average Chicano rap fan in Germany is 30.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Christian hip hop, Natural World, Electronic music, with strongest over-indexing on Christian hip hop (6.23× the country average). Demographically, the Chicano rap audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chicano rap fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 30.8 |
| Estimated audience size | 2,689,344 |
Audience persona
The typical Chicano rap fan in Germany is balanced, around 30.8 years old, with strong Sports Activity tendencies and a notable affinity for Christian hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,793 | 0.31× |
| Rheinland-Pfalz | 165,784 | 1.23× |
| Baden-Württemberg | 151,736 | 0.41× |
| Sachsen-Anhalt | 148,063 | 2.12× |
| Bayern | 146,791 | 0.34× |
| Niedersachsen | 145,060 | 0.56× |
| Brandenburg | 143,454 | 1.72× |
| Schleswig-Holstein | 122,566 | 1.27× |
| Sachsen | 121,479 | 0.92× |
| Hessen | 108,730 | 0.53× |
| Berlin | 100,984 | 0.84× |
| Hamburg | 88,606 | 1.46× |
| Saarland | 88,127 | 2.67× |
| Mecklenburg-Vorpommern | 59,101 | 1.15× |
| Bremen | 43,242 | 1.88× |
| Thüringen | 34,595 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christian hip hop | 6.23× | Music & Radio |
| Natural World | 2.05× | Fashion & Accessoires |
| Electronic music | 1.66× | Music & Radio |
| Real Madrid C.F. | 1.51× | Sports |
| Hip hop music | 1.54× | Music & Radio |
| FC Barcelona | 1.67× | Sports |
| Finch | 1.92× | Music & Radio |
| East Coast hip hop | 2.1× | Music & Radio |
| Veterinary medicine | 1.72× | Business & Career |
| NFL | 1.68× | Sports |
| Manchester United F.C. | 1.61× | Sports |
| Reggae | 2.14× | Music & Radio |
| Bounce music | 1.97× | Music & Radio |
| Cover version | 1.55× | Music & Radio |
| Gangsta rap | 2.46× | Music & Radio |
| African-American music | 1.5× | Music & Radio |
| Haftbefehl | 1.99× | Music & Radio |
| Contemporary R&B | 1.6× | Music & Radio |
| Fenerbahçe Men's Basketball | 1.69× | Sports |
| New wave music | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| Early Adopter Mentality | POWER | 1.25 |
| Pet Ownership | JOY | 1.12 |
| Indulgence | JOY | 1.05 |
| Extroversion | THRILL | 1.02 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| China | 6.9% |
| Japan | 6.3% |
See Chicano rap audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chicano rap have in Germany?
Chicano rap has an estimated audience of 2,689,344 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Chicano rap fans?
47.2% of Chicano rap fans are female, 52.8% are male, with an average age of 30.8 years.
Which brands do Chicano rap fans like most?
Chicano rap fans show strongest brand affinity for Christian hip hop (6.23×), Natural World (2.05×), and Electronic music (1.66×) over the country average.
Where do Chicano rap fans live in Germany?
Chicano rap fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,793), Rheinland-Pfalz (reach 165,784), and Baden-Württemberg (reach 151,736). These three regions account for the largest share of the active audience.
What other brands do Chicano rap fans also like?
Beyond Chicano rap itself, the audience over-indexes on Natural World (2.05×), Electronic music (1.66×), Real Madrid C.F. (1.51×), and Hip hop music (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicano rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.