Rascasse Audience Intelligence

Chicano rap Audience in Germany

A data profile of the people who buy, follow and care about Chicano rap in Germany — modelled from more than twelve digital signal sources. Chicano rap has an estimated audience of 2,689,344 people in Germany.

#56among Musical genre in Germany#1465among Topic in Germany#170in Music & Radio

The average Chicano rap fan in Germany is 30.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christian hip hop, Electronic music, Hip hop music, with strongest over-indexing on Christian hip hop (6.23× the country average).

Demographically, the Chicano rap audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicano rap fan in Germany is balanced, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Christian hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicano rap profile in Germany.

Audience size
2.7M
in Germany
Gender
47.2%♀
52.8% male
Age
30.8
average years
Country rank
#2424
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicano rap fans

47.2% are female, 52.8% are male, average age 30.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Chicano rap audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age30.8
Estimated audience size2,689,344
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Chicano rap audience in Germany
Age bracketShare%
16-1939%
20-2926%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Chicano rap audience comes from Germany.

Worldwide audience distribution share by country for Chicano rap
CountryShare
United States25.3%
China6.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicano rap audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicano rap fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~90K1.24×
02Brandenburg~100K1.16×
03Hamburg~70K1.11×
04Saarland~40K1.10×
05Rheinland-Pfalz~100K1.06×
06Schleswig-Holstein~100K1.06×
07Bremen~20K1.03×
08Mecklenburg-Vorpommern~50K1.01×
09Thüringen~70K0.99×
10Sachsen~100K0.98×
11Berlin~100K0.95×
12Niedersachsen~200K0.89×
13Hessen~200K0.89×
14Baden-Württemberg~300K0.85×
15Bayern~400K0.83×
16Nordrhein-Westfalen~500K0.79×
Fig. 06

Affinity by region

Affinity by region — Chicano rap, Germany
0.79×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicano rap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicano rap audience
#·InterestCategoryAffinity×
01Christian hip hopMusic & Radio6.23×
02Gangsta rapMusic & Radio2.46×
03ReggaeMusic & Radio2.14×
04East Coast hip hopMusic & Radio2.10×
05HaftbefehlMusic & Radio1.99×
06Bounce musicMusic & Radio1.97×
07FinchMusic & Radio1.92×
08New wave musicMusic & Radio1.82×
09Ultimate Fighting ChampionshipSports1.81×
10Veterinary medicineBusiness & Career1.72×
11NFLSports1.68×
12FC BarcelonaSports1.67×
13Electronic musicMusic & Radio1.66×
14Michael JacksonMusic & Radio1.63×
15Manchester United F.C.Sports1.61×
16Contemporary R&BMusic & Radio1.60×
17Cover versionMusic & Radio1.55×
18Hip hop musicMusic & Radio1.54×
19Real Madrid C.F.Sports1.51×
20African-American musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicano rap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicano rap audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Community OrientationOPEN1.22×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicano rap audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
IndividualismJOY0.93×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicano rap have in Germany?

Chicano rap has an estimated audience of 2,689,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chicano rap fans?

47.2% of Chicano rap fans are female, 52.8% are male, with an average age of 30.8 years.

03

Which brands do Chicano rap fans like most?

Chicano rap fans show strongest brand affinity for Christian hip hop (6.23×), Electronic music (1.66×), and Hip hop music (1.54×) over the country average.

04

Where do Chicano rap fans live in Germany?

Chicano rap fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chicano rap fans also like?

Beyond Chicano rap itself, the audience over-indexes on Electronic music (1.66×), Hip hop music (1.54×), Real Madrid C.F. (1.51×), and FC Barcelona (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Chicano rap audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicano rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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