A data profile of the people who buy, follow and care about Gangsta rap in Germany — modelled from more than twelve digital signal sources. Gangsta rap has an estimated audience of 2,540,728 people in Germany.
The average Gangsta rap fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Underground hip hop, Sarah Engels, TikTok, with strongest over-indexing on Underground hip hop (7.88× the country average).
Demographically, the Gangsta rap audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gangsta rap fan in Germany is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Underground hip hop.
The key figures that characterise the Gangsta rap profile in Germany.
38.8% are female, 61.2% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 28.7 |
| Estimated audience size | 2,540,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 23% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Gangsta rap audience comes from Germany.
| Country | Share |
|---|---|
| United States | 45.0% |
| Germany | 5.4% |
| China | 4.4% |
Where the Gangsta rap audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~700K | 1.24× | |
| 02 | Baden-Württemberg | ~400K | 1.22× | |
| 03 | Hessen | ~200K | 1.13× | |
| 04 | Bayern | ~500K | 1.11× | |
| 05 | Niedersachsen | ~300K | 1.10× | |
| 06 | Berlin | ~100K | 1.10× | |
| 07 | Rheinland-Pfalz | ~100K | 1.08× | |
| 08 | Hamburg | ~60K | 1.08× | |
| 09 | Bremen | ~20K | 0.99× | |
| 10 | Brandenburg | ~80K | 0.98× | |
| 11 | Schleswig-Holstein | ~90K | 0.97× | |
| 12 | Saarland | ~30K | 0.97× | |
| 13 | Sachsen | ~100K | 0.91× | |
| 14 | Thüringen | ~60K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.88× | |
| 16 | Sachsen-Anhalt | ~60K | 0.86× |
The strongest cross-interests of the Gangsta rap audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Underground hip hop | Music & Radio | 7.88× | ||
| 02 | P$C | Music & Radio | 7.13× | ||
| 03 | Travis Scott | Music & Radio | 6.61× | ||
| 04 | Freestyle rap | Music & Radio | 6.59× | ||
| 05 | Rhianna (singer) | Music & Radio | 6.24× | ||
| 06 | Drake | Music & Radio | 5.33× | ||
| 07 | Sarah Engels | Movies & TV | 5.11× | ||
| 08 | Haftbefehl | Music & Radio | 4.37× | ||
| 09 | Finch | Music & Radio | 3.35× | ||
| 10 | Alternative hip hop | Music & Radio | 2.81× | ||
| 11 | East Coast hip hop | Music & Radio | 2.77× | ||
| 12 | YouTube Music | Internet & Social Media | 2.71× | ||
| 13 | Deutschrap | Music & Radio | 2.67× | ||
| 14 | Twitch | Games | 2.29× | ||
| 15 | TikTok | Internet & Social Media | 1.95× | ||
| 16 | Transfermarkt | Sports | 1.95× | ||
| 17 | Galatasaray S.K. | Sports | 1.86× | ||
| 18 | Sports | Sports | 1.60× | ||
| 19 | Spotify | Internet & Social Media | 1.60× | ||
| 20 | FIFA World Cup | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.75× | |
| Convenience Orientation | PREMIUM | 0.85× |
Gangsta rap has an estimated audience of 2,540,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
38.8% of Gangsta rap fans are female, 61.2% are male, with an average age of 28.7 years.
Gangsta rap fans show strongest brand affinity for Underground hip hop (7.88×), Sarah Engels (5.11×), and TikTok (1.95×) over the country average.
Gangsta rap fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gangsta rap itself, the audience over-indexes on Sarah Engels (5.11×), TikTok (1.95×), Sports (1.6×), and FIFA World Cup (1.58×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gangsta rap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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