Southern hip hop Audience in United States

Southern hip hop has an estimated audience of 29,613,413 people in United States. 46.6% are female, 53.4% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Kia Sportage, CarGurus, Indeed.com.

The average Southern hip hop fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Kia Sportage, with strongest over-indexing on Google Maps (12.55× the country average). Demographically, the Southern hip hop audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Southern hip hop fans

Demographic split for Southern hip hop audience in United States
MetricValue
Female46.6%
Male53.4%
Average age31.1
Estimated audience size29,613,413

Audience persona

The typical Southern hip hop fan in United States is balanced, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Southern hip hop in United States
RegionReachAffinity
California3,010,6930.92×
Texas2,728,4741.07×
Florida1,809,1570.9×
New York1,530,5670.92×
Georgia1,333,7631.46×
North Carolina1,257,1221.41×
Alabama874,0912.11×
Illinois819,0410.83×
Tennessee807,6711.36×
Virginia760,5611.05×
Pennsylvania760,3730.76×
Ohio700,1590.77×
Michigan643,4410.83×
South Carolina607,7891.36×
Washington569,4710.96×
New Jersey566,1930.75×
Louisiana537,7721.41×
Maryland494,4950.97×
Arizona494,1850.82×
Massachusetts436,4460.75×
Indiana432,8140.8×
Mississippi423,8691.74×
Missouri404,7190.85×
Kentucky399,0791.07×
Colorado378,5140.81×
Arkansas364,1771.49×
Oklahoma343,5401.04×
Oregon329,1710.97×
Nevada276,8710.97×
Wisconsin253,1620.57×
Connecticut244,1460.82×
Minnesota235,1180.55×
Kansas217,8990.93×
Utah166,9970.63×
Iowa149,1050.61×
New Mexico113,6070.76×
Nebraska99,3850.67×
Hawaii97,1160.76×
Washington, District of Columbia95,0861.07×
West Virginia94,3630.68×
Alaska94,1671.49×
Idaho90,9620.61×
New Hampshire87,6320.75×
Montana82,0891×
Rhode Island81,3350.86×
South Dakota81,0251.18×
North Dakota78,8911.3×
Wyoming76,3341.74×
Maine75,0330.71×
Vermont73,8441.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern hip hop audience
BrandAffinityCategory
Google Maps12.55×Internet & Social Media
Capital One12.64×Business & Career
Kia Sportage54.88×Cars & Mobility
CarGurus14.55×Cars & Mobility
Indeed.com9.57×Business & Career
Circle K13.57×Shopping
Aaron Rodgers12.33×Sports
DeviantArt13.5×Internet & Social Media
Enterprise Rent-A-Car11.41×Cars & Mobility
Beetlejuice8.49×Movies & TV
Bruce Willis11.98×Movies & TV
ICloud14.64×Technology & Electronics
Khan Academy13.04×Business & Career
AccuWeather9.32×Home & Garden
Honda HR-V36.59×Cars & Mobility
Luka Dončić14.75×Sports
Pre-school playgroup40.89×Kids & Family
Margot Robbie11.1×Movies & TV
Charlie Hunnam12.73×Movies & TV
Diana Ross16.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern hip hop audience
TraitClusterScore
ExtroversionTHRILL1.61
LGBTQ+ IdentityOPEN1.6
Early Adopter MentalityPOWER1.31
Social Media UsageJOY1.1
Sports ActivityPOWER1.01
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Southern hip hop
CountryShare
United States31.3%
China5.7%
Japan5.5%

See Southern hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Southern hip hop have in United States?

Southern hip hop has an estimated audience of 29,613,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern hip hop fans?

46.6% of Southern hip hop fans are female, 53.4% are male, with an average age of 31.1 years.

Which brands do Southern hip hop fans like most?

Southern hip hop fans show strongest brand affinity for Google Maps (12.55×), Capital One (12.64×), and Kia Sportage (54.88×) over the country average.

Where do Southern hip hop fans live in United States?

Southern hip hop fans in United States are most concentrated in California (reach 3,010,693), Texas (reach 2,728,474), and Florida (reach 1,809,157). These three regions account for the largest share of the active audience.

What other brands do Southern hip hop fans also like?

Beyond Southern hip hop itself, the audience over-indexes on Capital One (12.64×), Kia Sportage (54.88×), CarGurus (14.55×), and Indeed.com (9.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.