Rascasse Audience Intelligence

Southern hip hop Audience in United States

Name: Southern hip hop — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Southern hip hop in United States — modelled from more than twelve digital signal sources. Southern hip hop has an estimated audience of 29,613,413 people in United States.

#28among Musical genre in United States #655among Topic in United States #57in Music & Radio

The average Southern hip hop fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include British hip hop, Chicano rap, T.I., with strongest over-indexing on British hip hop (9.92× the country average).

Demographically, the Southern hip hop audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern hip hop fan in United States is balanced, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern hip hop profile in United States.

Audience size

29.6M

in United States

Gender

46.6%♀

53.4% male

Age

31.1

average years

Country rank

#945

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Southern hip hop fans

46.6% are female, 53.4% are male, average age 31.1.

Fig. 02

Gender split

46.6%

Female

53.4%

Male

Demographic split for Southern hip hop audience in United States
Metric	Value
Female	46.6%
Male	53.4%
Average age	31.1
Estimated audience size	29,613,413

Fig. 03

Age distribution

Age distribution of the Southern hip hop audience in United States
Age bracket	Share	%
16-19		40%
20-29		24%
30-39		17%
40-49		12%
50+		7%

Fig. 04

Worldwide distribution

31.3%

of the worldwide Southern hip hop audience comes from United States.

Worldwide audience distribution share by country for Southern hip hop
Country	Share
United States	31.3%
China	5.7%
Japan	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern hip hop fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~700K	1.76×
02	Georgia	~1M	1.36×
03	Louisiana	~500K	1.36×
04	Mississippi	~300K	1.36×
05	North Carolina	~1M	1.26×
06	South Carolina	~600K	1.24×
07	Arkansas	~300K	1.22×
08	Tennessee	~700K	1.18×
09	Alaska	~70K	1.09×
10	Vermont	~60K	1.09×
11	North Dakota	~70K	1.08×
12	South Dakota	~70K	1.05×
13	Washington, District of Columbia	~90K	1.04×
14	Texas	~2.5M	1.02×
15	Virginia	~700K	1.02×
16	Montana	~80K	1.01×
17	Kentucky	~400K	1.00×
18	Maryland	~500K	0.99×
19	Nevada	~300K	0.98×
20	Rhode Island	~90K	0.98×
21	Oklahoma	~300K	0.97×
22	Kansas	~200K	0.97×
23	Delaware	~80K	0.97×
24	Oregon	~300K	0.96×
25	West Virginia	~100K	0.96×
26	Hawaii	~100K	0.95×
27	New Hampshire	~100K	0.95×
28	Maine	~100K	0.95×
29	New Mexico	~100K	0.94×
30	Missouri	~400K	0.93×
31	Connecticut	~300K	0.93×
32	Nebraska	~100K	0.93×
33	Idaho	~100K	0.93×
34	Washington	~500K	0.91×
35	Colorado	~400K	0.91×
36	Iowa	~200K	0.90×
37	Indiana	~500K	0.89×
38	Florida	~2M	0.88×
39	New York	~1.5M	0.88×
40	Arizona	~500K	0.88×
41	Utah	~200K	0.87×
42	Pennsylvania	~900K	0.86×
43	Illinois	~800K	0.85×
44	Michigan	~700K	0.85×
45	California	~2.5M	0.84×
46	Massachusetts	~500K	0.84×
47	Ohio	~700K	0.82×
48	New Jersey	~600K	0.82×
49	Wisconsin	~400K	0.82×
50	Minnesota	~300K	0.81×

Affinity by region — Southern hip hop, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern hip hop audience
#	Interest	Category	×
01	Hendrick's Gin	Food & Beverages	11.55×
02	British hip hop	Music & Radio	9.92×
03	T.I.	Music & Radio	9.31×
04	Chicano rap	Music & Radio	8.41×
05	Bernie Mac	Movies & TV	6.17×
06	BP	Cars & Mobility	3.59×
07	Alternative hip hop	Music & Radio	2.49×
08	Music festivals	Music & Radio	2.41×
09	Hair Extensions	Beauty & Wellness	2.38×
10	Dancehalls	Music & Radio	2.38×
11	Gangsta rap	Music & Radio	2.32×
12	Reggaeton	Music & Radio	1.99×
13	Mobile game	Games	1.82×
14	Nike	Fashion & Accessoires	1.82×
15	Instant messaging	Internet & Social Media	1.80×
16	Electronic music	Music & Radio	1.78×
17	Spotify	Internet & Social Media	1.59×
18	Concerts	Music & Radio	1.53×
19	Blues music	Music & Radio	1.52×
20	Hairstyle	Beauty & Wellness	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Southern hip hop audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.49×
Early Adopter Mentality	POWER	1.32×
Indulgence	JOY	1.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Southern hip hop audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.64×
Patriotism	CONSERVATISM	0.80×
Sustainability	BALANCE	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Southern hip hop have in United States?

Southern hip hop has an estimated audience of 29,613,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern hip hop fans?

46.6% of Southern hip hop fans are female, 53.4% are male, with an average age of 31.1 years.

Which brands do Southern hip hop fans like most?

Southern hip hop fans show strongest brand affinity for British hip hop (9.92×), Chicano rap (8.41×), and T.I. (9.31×) over the country average.

Where do Southern hip hop fans live in United States?

Southern hip hop fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Southern hip hop fans also like?

Beyond Southern hip hop itself, the audience over-indexes on Chicano rap (8.41×), T.I. (9.31×), Electronic music (1.78×), and Spotify (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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