A data profile of the people who buy, follow and care about Southern hip hop in France — modelled from more than twelve digital signal sources. Southern hip hop has an estimated audience of 2,988,159 people in France.
Southern hip hop has an estimated audience of 2,988,159 people in France. 41.4% are female, 58.6% are male, average age 31.3. Top brand affinities: Sandra Oh, Goodfellas, A Quiet Place, Gangs of New York, The Departed.
Top brand affinities include Sandra Oh, Goodfellas, A Quiet Place, with strongest over-indexing on Sandra Oh (48.92× the country average).
Demographically, the Southern hip hop audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Southern hip hop fan in France is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Sandra Oh.
The key figures that characterise the Southern hip hop profile in France.
41.4% are female, 58.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 31.3 |
| Estimated audience size | 2,988,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Southern hip hop audience comes from France.
| Country | Share |
|---|---|
| United States | 31.3% |
| China | 5.7% |
| Japan | 5.5% |
The strongest cross-interests of the Southern hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Oh | Movies & TV | 48.92× | ||
| 02 | Gangs of New York | Movies & TV | 32.34× | ||
| 03 | A Quiet Place | Movies & TV | 30.54× | ||
| 04 | Zombieland | Movies & TV | 26.78× | ||
| 05 | Eurowings | Travel & Leisure | 24.81× | ||
| 06 | Whoopi Goldberg | Movies & TV | 24.34× | ||
| 07 | Goodfellas | Movies & TV | 22.57× | ||
| 08 | Mary J. Blige | Music & Radio | 21.71× | ||
| 09 | The Departed | Movies & TV | 17.63× | ||
| 10 | Boardwalk Empire | Movies & TV | 17.36× | ||
| 11 | Scandinavian Airlines | Travel & Leisure | 16.41× | ||
| 12 | His Dark Materials | Movies & TV | 14.57× | ||
| 13 | Christopher Nolan | Movies & TV | 12.91× | ||
| 14 | Spy film | Movies & TV | 10.24× | ||
| 15 | Robert De Niro | Movies & TV | 4.25× | ||
| 16 | NRJ | Music & Radio | 3.82× | ||
| 17 | Permanent residency | Business & Career | 3.00× | ||
| 18 | French hip hop | Music & Radio | 2.29× | ||
| 19 | Take-out | Food & Beverages | 2.16× | ||
| 20 | Internet & Social Media | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.50× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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