Southern hip hop Audience in Germany
Southern hip hop has an estimated audience of 3,131,650 people in Germany. 48.3% are female, 51.7% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Snow White (Fables), Birthday Gifts, Motorhome stopover.
The average Southern hip hop fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Snow White (Fables), with strongest over-indexing on Progressive rock (2.1× the country average). Demographically, the Southern hip hop audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Southern hip hop fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 31.7 |
| Estimated audience size | 3,131,650 |
Audience persona
The typical Southern hip hop fan in Germany is balanced, around 31.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,638 | 0.22× |
| Thüringen | 113,699 | 1.42× |
| Baden-Württemberg | 113,534 | 0.27× |
| Bayern | 109,834 | 0.22× |
| Rheinland-Pfalz | 105,645 | 0.67× |
| Brandenburg | 102,346 | 1.05× |
| Mecklenburg-Vorpommern | 97,119 | 1.62× |
| Niedersachsen | 96,797 | 0.32× |
| Hessen | 96,739 | 0.41× |
| Saarland | 96,545 | 2.51× |
| Bremen | 94,744 | 3.54× |
| Sachsen | 91,926 | 0.6× |
| Schleswig-Holstein | 90,481 | 0.8× |
| Berlin | 70,163 | 0.5× |
| Hamburg | 59,540 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.1× | Music & Radio |
| Unique Gifts | 1.59× | Shopping |
| Snow White (Fables) | 2.56× | Literature |
| Birthday Gifts | 1.59× | Kids & Family |
| Motorhome stopover | 4.78× | Travel & Leisure |
| Preacher (comics) | 5.44× | Literature |
| Commercial mortgage | 1.58× | Business & Career |
| Whataburger | 4.11× | Food & Beverages |
| Home Delivery | 1.91× | Food & Beverages |
| Medieval fantasy | 7.17× | Literature |
| Hà Tĩnh | 8.38× | Travel & Leisure |
| Huizen | 3.48× | Travel & Leisure |
| Buying a House | 3.45× | Home & Garden |
| Fantasy Earth: Zero | 3.69× | Games |
| myDealZ | 1.6× | Shopping |
| Jason Clarke (actor) | 2.59× | Movies & TV |
| Phil Campbell (musician) | 2.78× | Music & Radio |
| Information sensitivity | 2.65× | Technology & Electronics |
| Google Home | 2.82× | Technology & Electronics |
| Italian Riviera | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.1 |
| Travelling | THRILL | 1.07 |
| Extroversion | THRILL | 1.06 |
| Pet Ownership | JOY | 1.05 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| China | 5.7% |
| Japan | 5.5% |
See Southern hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Southern hip hop have in Germany?
Southern hip hop has an estimated audience of 3,131,650 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Southern hip hop fans?
48.3% of Southern hip hop fans are female, 51.7% are male, with an average age of 31.7 years.
Which brands do Southern hip hop fans like most?
Southern hip hop fans show strongest brand affinity for Progressive rock (2.1×), Unique Gifts (1.59×), and Snow White (Fables) (2.56×) over the country average.
Where do Southern hip hop fans live in Germany?
Southern hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,638), Thüringen (reach 113,699), and Baden-Württemberg (reach 113,534). These three regions account for the largest share of the active audience.
What other brands do Southern hip hop fans also like?
Beyond Southern hip hop itself, the audience over-indexes on Unique Gifts (1.59×), Snow White (Fables) (2.56×), Birthday Gifts (1.59×), and Motorhome stopover (4.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.