Rascasse Audience Intelligence

Southern hip hop Audience in Germany

A data profile of the people who buy, follow and care about Southern hip hop in Germany — modelled from more than twelve digital signal sources. Southern hip hop has an estimated audience of 3,131,650 people in Germany.

#46among Musical genre in Germany#1228among Topic in Germany#140in Music & Radio

The average Southern hip hop fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Departed, Baseball cap, Korean hip hop, with strongest over-indexing on The Departed (19.5× the country average).

Demographically, the Southern hip hop audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Southern hip hop fan in Germany is balanced, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for The Departed.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern hip hop profile in Germany.

Audience size
3.1M
in Germany
Gender
48.3%♀
51.7% male
Age
31.7
average years
Country rank
#2001
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern hip hop fans

48.3% are female, 51.7% are male, average age 31.7.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Southern hip hop audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age31.7
Estimated audience size3,131,650
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Southern hip hop audience in Germany
Age bracketShare%
16-1936%
20-2926%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Southern hip hop audience comes from Germany.

Worldwide audience distribution share by country for Southern hip hop
CountryShare
United States31.3%
China5.7%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern hip hop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Southern hip hop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.28×
02Saarland~40K1.17×
03Mecklenburg-Vorpommern~60K1.07×
04Thüringen~80K1.05×
05Brandenburg~100K1.00×
06Schleswig-Holstein~100K0.98×
07Hamburg~70K0.98×
08Rheinland-Pfalz~200K0.96×
09Sachsen~100K0.96×
10Berlin~100K0.94×
11Niedersachsen~300K0.93×
12Hessen~200K0.92×
13Baden-Württemberg~400K0.91×
14Bayern~500K0.90×
15Nordrhein-Westfalen~600K0.87×
Fig. 06

Affinity by region

Affinity by region — Southern hip hop, Germany
0.87×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern hip hop audience
#·InterestCategoryAffinity×
01The DepartedMovies & TV19.50×
02The Man in the High Castle (TV series)Movies & TV15.37×
03Whoopi GoldbergMovies & TV13.22×
04HumanismArts & Culture12.44×
05James MarsdenMovies & TV11.44×
06Baseball capFashion & Accessoires9.17×
07Korean hip hopMusic & Radio7.01×
08French hip hopMusic & Radio4.56×
09Instant GamingGames3.90×
10Underground hip hopMusic & Radio3.60×
11Nina ChubaMusic & Radio3.26×
12TransfermarktSports2.57×
13Music festivalsMusic & Radio2.50×
14Modern artArts & Culture2.25×
15Musical instrumentMusic & Radio2.08×
16Luxury goodsFashion & Accessoires2.03×
17TattoosFashion & Accessoires1.87×
18Electronic musicMusic & Radio1.69×
19TagesschauMovies & TV1.60×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern hip hop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Community OrientationOPEN1.50×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern hip hop audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Sports ActivityPOWER0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern hip hop have in Germany?

Southern hip hop has an estimated audience of 3,131,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Southern hip hop fans?

48.3% of Southern hip hop fans are female, 51.7% are male, with an average age of 31.7 years.

03

Which brands do Southern hip hop fans like most?

Southern hip hop fans show strongest brand affinity for The Departed (19.5×), Baseball cap (9.17×), and Korean hip hop (7.01×) over the country average.

04

Where do Southern hip hop fans live in Germany?

Southern hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Southern hip hop fans also like?

Beyond Southern hip hop itself, the audience over-indexes on Baseball cap (9.17×), Korean hip hop (7.01×), Whoopi Goldberg (13.22×), and The Man in the High Castle (TV series) (15.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Southern hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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