A data profile of the people who buy, follow and care about Southern hip hop in Brazil — modelled from more than twelve digital signal sources. Southern hip hop has an estimated audience of 3,735,348 people in Brazil.
Southern hip hop has an estimated audience of 3,735,348 people in Brazil. 43.9% are female, 56.1% are male, average age 32.2. Top brand affinities: Scarface (1983 film), James Marsden, Alexander Skarsgård, Christopher Nolan, Al Pacino.
Top brand affinities include Scarface (1983 film), James Marsden, Alexander Skarsgård, with strongest over-indexing on Scarface (1983 film) (39.61× the country average).
Demographically, the Southern hip hop audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Southern hip hop fan in Brazil is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scarface (1983 film).
The key figures that characterise the Southern hip hop profile in Brazil.
43.9% are female, 56.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 32.2 |
| Estimated audience size | 3,735,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Southern hip hop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.3% |
| China | 5.7% |
| Japan | 5.5% |
The strongest cross-interests of the Southern hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Marsden | Movies & TV | 57.04× | ||
| 02 | Alexander Skarsgård | Movies & TV | 50.85× | ||
| 03 | Christopher Nolan | Movies & TV | 46.26× | ||
| 04 | Zombieland | Movies & TV | 45.69× | ||
| 05 | The Wire | Movies & TV | 42.54× | ||
| 06 | Martin Scorsese | Movies & TV | 40.48× | ||
| 07 | Scarface (1983 film) | Movies & TV | 39.61× | ||
| 08 | Homeland (TV series) | Movies & TV | 34.74× | ||
| 09 | Mary J. Blige | Music & Radio | 34.61× | ||
| 10 | Sandra Oh | Movies & TV | 33.26× | ||
| 11 | Downton Abbey | Movies & TV | 32.30× | ||
| 12 | Dr. Dre | Music & Radio | 25.83× | ||
| 13 | Al Pacino | Movies & TV | 25.78× | ||
| 14 | 50 Cent | Music & Radio | 25.23× | ||
| 15 | Robert De Niro | Movies & TV | 22.49× | ||
| 16 | The Sopranos | Movies & TV | 22.10× | ||
| 17 | Ice Cube | Music & Radio | 20.46× | ||
| 18 | Peaky Blinders (TV series) | Movies & TV | 13.42× | ||
| 19 | Breaking Bad | Movies & TV | 11.31× | ||
| 20 | Stranger Things | Movies & TV | 6.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Social Media Usage | JOY | 1.23× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Indulgence | JOY | 0.65× | |
| Need for Security | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Southern hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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