Rascasse Audience Intelligence

Humanism Audience in Germany

A data profile of the people who buy, follow and care about Humanism in Germany — modelled from more than twelve digital signal sources. Humanism has an estimated audience of 236,482 people in Germany.

#36among Art movement in Germany#6899among Topic in Germany#231in Arts & Culture

The average Humanism fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rap rock, Instrumental, Secularism, with strongest over-indexing on Rap rock (32.62× the country average).

Demographically, the Humanism audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Humanism fan in Germany is balanced, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rap rock.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humanism profile in Germany.

Audience size
236K
in Germany
Gender
48.9%♀
51.1% male
Age
41.2
average years
Country rank
#20385
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanism fans

48.9% are female, 51.1% are male, average age 41.2.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Humanism audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age41.2
Estimated audience size236,482
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Humanism audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Humanism audience comes from Germany.

Worldwide audience distribution share by country for Humanism
CountryShare
United States25.7%
Brazil6.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humanism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Humanism fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.20×
02Niedersachsen~30K1.17×
03Berlin~10K1.15×
04Saarland~3K1.15×
05Rheinland-Pfalz~10K1.12×
06Hamburg~6K1.06×
07Bremen~2K1.05×
08Thüringen~6K1.01×
09Sachsen~10K0.99×
10Baden-Württemberg~30K0.97×
11Nordrhein-Westfalen~50K0.93×
12Sachsen-Anhalt~6K0.91×
13Brandenburg~7K0.89×
14Bayern~30K0.85×
15Schleswig-Holstein~7K0.85×
16Mecklenburg-Vorpommern~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Humanism, Germany
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanism audience
#·InterestCategoryAffinity×
01SecularismPolitics & Society51.20×
02Goat SimulatorGames48.90×
03Monty PythonMovies & TV46.68×
04Surreal humourMovies & TV45.28×
05BoJack HorsemanMovies & TV42.59×
06The Comedy StoreShopping40.88×
07British comedyMovies & TV37.94×
08Rap rockMusic & Radio32.62×
09Adult SwimMovies & TV20.68×
10Rockstar GamesGames20.56×
11Need for SpeedGames20.24×
12Nu metalMusic & Radio18.42×
13BalloonTravel & Leisure18.09×
14InstrumentalMusic & Radio15.97×
15Origin (digital distribution software)Games14.19×
16Psychedelic rockMusic & Radio13.89×
17GoatPets & Animals13.56×
18Southern hip hopMusic & Radio12.44×
19LeaseBusiness & Career7.94×
20FC Bayern MunichSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humanism audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
SustainabilityBALANCE1.33×
Risk AppetiteTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humanism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
ExtroversionTHRILL0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humanism have in Germany?

Humanism has an estimated audience of 236,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Humanism fans?

48.9% of Humanism fans are female, 51.1% are male, with an average age of 41.2 years.

03

Which brands do Humanism fans like most?

Humanism fans show strongest brand affinity for Rap rock (32.62×), Instrumental (15.97×), and Secularism (51.2×) over the country average.

04

Where do Humanism fans live in Germany?

Humanism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Humanism fans also like?

Beyond Humanism itself, the audience over-indexes on Instrumental (15.97×), Secularism (51.2×), Monty Python (46.68×), and Southern hip hop (12.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Humanism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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