Humanism Audience in Germany
Humanism has an estimated audience of 236,482 people in Germany. 48.9% are female, 51.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rap rock, Instrumental, Secularism, Monty Python, Southern hip hop.
The average Humanism fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rap rock, Instrumental, Secularism, with strongest over-indexing on Rap rock (32.62× the country average). Demographically, the Humanism audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Individualism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Humanism fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.2 |
| Estimated audience size | 236,482 |
Audience persona
The typical Humanism fan in Germany is balanced, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Rap rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,103 | 0.91× |
| Baden-Württemberg | 32,268 | 1× |
| Bayern | 31,955 | 0.84× |
| Niedersachsen | 28,023 | 1.22× |
| Hessen | 22,485 | 1.25× |
| Rheinland-Pfalz | 13,153 | 1.11× |
| Berlin | 12,517 | 1.18× |
| Sachsen | 11,560 | 1× |
| Schleswig-Holstein | 6,961 | 0.82× |
| Brandenburg | 6,315 | 0.86× |
| Hamburg | 5,964 | 1.12× |
| Thüringen | 5,926 | 0.98× |
| Sachsen-Anhalt | 5,045 | 0.82× |
| Saarland | 3,319 | 1.14× |
| Mecklenburg-Vorpommern | 3,126 | 0.69× |
| Bremen | 2,127 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rap rock | 32.62× | Music & Radio |
| Instrumental | 15.97× | Music & Radio |
| Secularism | 51.2× | Politics & Society |
| Monty Python | 46.68× | Movies & TV |
| Southern hip hop | 12.44× | Music & Radio |
| BoJack Horseman | 42.59× | Movies & TV |
| Rockstar Games | 20.56× | Games |
| Surreal humour | 45.28× | Movies & TV |
| British comedy | 37.94× | Movies & TV |
| Psychedelic rock | 13.89× | Music & Radio |
| Goat | 13.56× | Pets & Animals |
| Nu metal | 18.42× | Music & Radio |
| Need for Speed | 20.24× | Games |
| Adult Swim | 20.68× | Movies & TV |
| Goat Simulator | 48.9× | Games |
| Origin (digital distribution software) | 14.19× | Games |
| Lease | 7.94× | Business & Career |
| Lords Mobile | 20.69× | Games |
| Balloon | 18.09× | Travel & Leisure |
| Monster Hunter | 10.44× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.88 |
| Urban Lifestyle | OPEN | 1.78 |
| Community Orientation | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.73 |
| Spirituality | BALANCE | 1.72 |
| Mindfulness | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 6.4% |
| United Kingdom | 5.8% |
See Humanism audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Humanism have in Germany?
Humanism has an estimated audience of 236,482 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Humanism fans?
48.9% of Humanism fans are female, 51.1% are male, with an average age of 41.2 years.
Which brands do Humanism fans like most?
Humanism fans show strongest brand affinity for Rap rock (32.62×), Instrumental (15.97×), and Secularism (51.2×) over the country average.
Where do Humanism fans live in Germany?
Humanism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,103), Baden-Württemberg (reach 32,268), and Bayern (reach 31,955). These three regions account for the largest share of the active audience.
What other brands do Humanism fans also like?
Beyond Humanism itself, the audience over-indexes on Instrumental (15.97×), Secularism (51.2×), Monty Python (46.68×), and Southern hip hop (12.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.