BoJack Horseman Audience in Germany
BoJack Horseman has an estimated audience of 243,819 people in Germany. 51.4% are female, 48.6% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Threadless, Better Call Saul, Rick and Morty, Pedro Pascal, Peacemaker.
The average BoJack Horseman fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Threadless, Better Call Saul, Rick and Morty, with strongest over-indexing on Threadless (151.74× the country average). Demographically, the BoJack Horseman audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of BoJack Horseman fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.6 |
| Estimated audience size | 243,819 |
Audience persona
The typical BoJack Horseman fan in Germany is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Threadless.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,710 | 1.12× |
| Bayern | 41,011 | 1.05× |
| Hessen | 25,552 | 1.38× |
| Niedersachsen | 23,384 | 0.99× |
| Baden-Württemberg | 20,299 | 0.61× |
| Berlin | 18,097 | 1.66× |
| Rheinland-Pfalz | 12,156 | 1× |
| Sachsen | 11,692 | 0.98× |
| Schleswig-Holstein | 8,234 | 0.94× |
| Hamburg | 6,395 | 1.16× |
| Brandenburg | 6,335 | 0.84× |
| Thüringen | 5,163 | 0.83× |
| Sachsen-Anhalt | 4,950 | 0.78× |
| Mecklenburg-Vorpommern | 3,317 | 0.71× |
| Saarland | 2,670 | 0.89× |
| Bremen | 2,234 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Threadless | 151.74× | Arts & Culture |
| Better Call Saul | 23.78× | Movies & TV |
| Rick and Morty | 10.78× | Movies & TV |
| Pedro Pascal | 9.17× | Movies & TV |
| Peacemaker | 5.78× | Movies & TV |
| Finch | 5.7× | Music & Radio |
| Rainer Bock | 23.78× | Movies & TV |
| Frederick Lau | 12.34× | Movies & TV |
| Breaking Bad | 7.97× | Movies & TV |
| Superman (TV series) | 7× | Movies & TV |
| 4 Blocks | 12.34× | Movies & TV |
| Lena Headey | 9.92× | Movies & TV |
| Hazel Brugger | 6.1× | Movies & TV |
| Archer (TV series) | 20.69× | Movies & TV |
| Spiegel Online | 1.9× | News |
| Gorillaz | 13.52× | Music & Radio |
| Lisa Eckhart | 4.22× | Movies & TV |
| Game of Thrones | 2.43× | Movies & TV |
| TikTok | 1.51× | Internet & Social Media |
| Euphoria | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.94 |
| Indulgence | JOY | 1.85 |
| Extroversion | THRILL | 1.8 |
| Individualism | JOY | 1.63 |
| Urban Lifestyle | OPEN | 1.56 |
| Social Media Usage | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.3% |
| Italy | 5.6% |
| United Kingdom | 5.5% |
See BoJack Horseman audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does BoJack Horseman have in Germany?
BoJack Horseman has an estimated audience of 243,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BoJack Horseman fans?
51.4% of BoJack Horseman fans are female, 48.6% are male, with an average age of 34.6 years.
Which brands do BoJack Horseman fans like most?
BoJack Horseman fans show strongest brand affinity for Threadless (151.74×), Better Call Saul (23.78×), and Rick and Morty (10.78×) over the country average.
Where do BoJack Horseman fans live in Germany?
BoJack Horseman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,710), Bayern (reach 41,011), and Hessen (reach 25,552). These three regions account for the largest share of the active audience.
What other brands do BoJack Horseman fans also like?
Beyond BoJack Horseman itself, the audience over-indexes on Better Call Saul (23.78×), Rick and Morty (10.78×), Pedro Pascal (9.17×), and Peacemaker (5.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BoJack Horseman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.