A data profile of the people who buy, follow and care about Stromberg in Germany — modelled from more than twelve digital signal sources. Stromberg has an estimated audience of 3,881,902 people in Germany.
The average Stromberg fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern.
Top brand affinities include Stromberg, Christian Ulmen, Oliver Wnuk, with strongest over-indexing on Stromberg (41.43× the country average).
Demographically, the Stromberg audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stromberg fan in Germany is balanced, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Stromberg.
The key figures that characterise the Stromberg profile in Germany.
49.6% are female, 50.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.9 |
| Estimated audience size | 3,881,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Stromberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.2% |
| Austria | 1.8% |
| United States | 1.4% |
Where the Stromberg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~300K | 2.87× | |
| 02 | Nordrhein-Westfalen | ~600K | 1.36× | |
| 03 | Hessen | ~200K | 1.07× | |
| 04 | Niedersachsen | ~200K | 1.05× | |
| 05 | Hamburg | ~50K | 1.04× | |
| 06 | Saarland | ~30K | 1.01× | |
| 07 | Schleswig-Holstein | ~70K | 0.91× | |
| 08 | Berlin | ~80K | 0.88× | |
| 09 | Bremen | ~20K | 0.88× | |
| 10 | Baden-Württemberg | ~200K | 0.85× | |
| 11 | Sachsen | ~80K | 0.81× | |
| 12 | Bayern | ~300K | 0.80× | |
| 13 | Mecklenburg-Vorpommern | ~30K | 0.72× | |
| 14 | Thüringen | ~40K | 0.71× | |
| 15 | Brandenburg | ~50K | 0.70× | |
| 16 | Sachsen-Anhalt | ~40K | 0.66× |
The strongest cross-interests of the Stromberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stromberg | Movies & TV | 41.43× | ||
| 02 | Merz gegen Merz | Movies & TV | 15.00× | ||
| 03 | Oliver Wnuk | Movies & TV | 14.87× | ||
| 04 | Betreutes Fühlen | Music & Radio | 11.74× | ||
| 05 | Christian Ulmen | Movies & TV | 6.14× | ||
| 06 | Collien Ulmen-Fernandes | Movies & TV | 4.31× | ||
| 07 | Lisa Eckhart | Movies & TV | 3.96× | ||
| 08 | True Detective | Movies & TV | 3.36× | ||
| 09 | Sportschau | Sports | 3.25× | ||
| 10 | Alexander Zverev | Sports | 2.73× | ||
| 11 | Sport Bild | Sports | 2.63× | ||
| 12 | Transfermarkt | Sports | 2.52× | ||
| 13 | Borussia Mönchengladbach | Sports | 2.34× | ||
| 14 | SV Werder Bremen | Sports | 2.33× | ||
| 15 | 2. Bundesliga | Sports | 2.10× | ||
| 16 | Borussia Dortmund | Sports | 1.86× | ||
| 17 | FC Bayern Munich | Sports | 1.63× | ||
| 18 | Bundesliga | Sports | 1.59× | ||
| 19 | Sports | Sports | 1.51× | ||
| 20 | Tagesschau | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Patriotism | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Sports Activity | POWER | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Stromberg has an estimated audience of 3,881,902 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
49.6% of Stromberg fans are female, 50.4% are male, with an average age of 39.9 years.
Stromberg fans show strongest brand affinity for Stromberg (41.43×), Christian Ulmen (6.14×), and Oliver Wnuk (14.87×) over the country average.
Stromberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Rheinland-Pfalz (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Stromberg itself, the audience over-indexes on Christian Ulmen (6.14×), Oliver Wnuk (14.87×), Sportschau (3.25×), and Collien Ulmen-Fernandes (4.31×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Stromberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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