Oliver Wnuk Audience in Germany
Oliver Wnuk has an estimated audience of 1,150,605 people in Germany. 53.5% are female, 46.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Klis, Katie Piper, Goon, Loincloth, Granola.
The average Oliver Wnuk fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Klis, Katie Piper, Goon, with strongest over-indexing on Klis (130.41× the country average). Demographically, the Oliver Wnuk audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Oliver Wnuk fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.5 |
| Estimated audience size | 1,150,605 |
Audience persona
The typical Oliver Wnuk fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Klis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,824 | 1.1× |
| Bayern | 159,345 | 0.86× |
| Baden-Württemberg | 131,223 | 0.84× |
| Niedersachsen | 125,879 | 1.13× |
| Hessen | 67,771 | 0.77× |
| Sachsen | 58,427 | 1.04× |
| Rheinland-Pfalz | 53,297 | 0.92× |
| Schleswig-Holstein | 51,790 | 1.25× |
| Berlin | 42,301 | 0.82× |
| Brandenburg | 41,785 | 1.17× |
| Sachsen-Anhalt | 35,286 | 1.18× |
| Thüringen | 35,002 | 1.19× |
| Mecklenburg-Vorpommern | 26,442 | 1.2× |
| Hamburg | 21,577 | 0.83× |
| Saarland | 12,273 | 0.87× |
| Bremen | 8,085 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Klis | 130.41× | Travel & Leisure |
| Katie Piper | 29.44× | Movies & TV |
| Goon | 11.01× | Movies & TV |
| Loincloth | 5.01× | Fashion & Accessoires |
| Granola | 13.97× | Food & Beverages |
| Michel Houellebecq | 16.87× | Literature |
| Home Office | 1.68× | Business & Career |
| Huizen | 7.56× | Travel & Leisure |
| Israel | 2.21× | Travel & Leisure |
| Google Photos | 2.98× | Technology & Electronics |
| Progressive rock | 1.51× | Music & Radio |
| Pleural effusion | 3.25× | Health |
| Urban horticulture | 1.58× | Home & Garden |
| Oliver Kahn | 3.23× | Sports |
| Time (magazine) | 1.75× | News |
| Kiwi Experience | 43.8× | Travel & Leisure |
| Snow White (Fables) | 1.77× | Literature |
| CIEE | 20× | Business & Career |
| Hostelworld | 4.03× | Travel & Leisure |
| KLIX (AM) | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Community Orientation | OPEN | 1.02 |
| Convenience Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.2% |
| Austria | 3.3% |
| Switzerland | 2.0% |
See Oliver Wnuk audiences in other countries
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Frequently asked questions
How many fans does Oliver Wnuk have in Germany?
Oliver Wnuk has an estimated audience of 1,150,605 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oliver Wnuk fans?
53.5% of Oliver Wnuk fans are female, 46.5% are male, with an average age of 42.5 years.
Which brands do Oliver Wnuk fans like most?
Oliver Wnuk fans show strongest brand affinity for Klis (130.41×), Katie Piper (29.44×), and Goon (11.01×) over the country average.
Where do Oliver Wnuk fans live in Germany?
Oliver Wnuk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,824), Bayern (reach 159,345), and Baden-Württemberg (reach 131,223). These three regions account for the largest share of the active audience.
What other brands do Oliver Wnuk fans also like?
Beyond Oliver Wnuk itself, the audience over-indexes on Katie Piper (29.44×), Goon (11.01×), Loincloth (5.01×), and Granola (13.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oliver Wnuk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.