A data profile of the people who buy, follow and care about Gorillaz in Germany — modelled from more than twelve digital signal sources. Gorillaz has an estimated audience of 375,791 people in Germany.
The average Gorillaz fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pixies, Thirty Seconds to Mars, SPRINTS, with strongest over-indexing on Pixies (50.88× the country average).
Demographically, the Gorillaz audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gorillaz fan in Germany is more male, around 31.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pixies.
The key figures that characterise the Gorillaz profile in Germany.
36.3% are female, 63.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 31.3 |
| Estimated audience size | 375,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Gorillaz audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 9.5% |
| United Kingdom | 9.4% |
Where the Gorillaz audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.30× | |
| 02 | Hamburg | ~9K | 1.12× | |
| 03 | Sachsen | ~20K | 1.11× | |
| 04 | Sachsen-Anhalt | ~9K | 1.03× | |
| 05 | Bremen | ~3K | 1.03× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.00× | |
| 07 | Hessen | ~30K | 1.00× | |
| 08 | Thüringen | ~9K | 0.99× | |
| 09 | Bayern | ~60K | 0.97× | |
| 10 | Saarland | ~4K | 0.97× | |
| 11 | Niedersachsen | ~30K | 0.94× | |
| 12 | Rheinland-Pfalz | ~20K | 0.94× | |
| 13 | Brandenburg | ~10K | 0.93× | |
| 14 | Baden-Württemberg | ~40K | 0.92× | |
| 15 | Schleswig-Holstein | ~10K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.89× |
The strongest cross-interests of the Gorillaz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | overpass | Music & Radio | 60.64× | ||
| 02 | Pixies | Music & Radio | 50.88× | ||
| 03 | Thirty Seconds to Mars | Music & Radio | 44.87× | ||
| 04 | Incubus (band) | Music & Radio | 43.76× | ||
| 05 | Sam Fender | Music & Radio | 39.23× | ||
| 06 | Oliver Tree | Music & Radio | 37.10× | ||
| 07 | Weezer | Music & Radio | 35.34× | ||
| 08 | Nine Inch Nails | Music & Radio | 26.82× | ||
| 09 | Biffy Clyro | Music & Radio | 26.43× | ||
| 10 | Florence and the Machine | Music & Radio | 26.11× | ||
| 11 | Tame Impala | Music & Radio | 23.92× | ||
| 12 | Radiohead | Music & Radio | 21.46× | ||
| 13 | Benches | Music & Radio | 19.13× | ||
| 14 | Passenger | Music & Radio | 16.22× | ||
| 15 | Imagine Dragons | Music & Radio | 15.20× | ||
| 16 | SPRINTS | Music & Radio | 15.17× | ||
| 17 | Hurricane Festival | Music & Radio | 14.02× | ||
| 18 | YUNGBLUD | Music & Radio | 13.80× | ||
| 19 | Discover (magazine) | Internet & Social Media | 10.08× | ||
| 20 | Diane Keaton | Movies & TV | 5.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.67× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Gorillaz has an estimated audience of 375,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
36.3% of Gorillaz fans are female, 63.7% are male, with an average age of 31.3 years.
Gorillaz fans show strongest brand affinity for Pixies (50.88×), Thirty Seconds to Mars (44.87×), and SPRINTS (15.17×) over the country average.
Gorillaz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gorillaz itself, the audience over-indexes on Thirty Seconds to Mars (44.87×), SPRINTS (15.17×), Florence and the Machine (26.11×), and Radiohead (21.46×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gorillaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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