Benches Audience in Germany
Benches has an estimated audience of 280,122 people in Germany. 59.0% are female, 41.0% are male, average age 42.3. Top brand affinities: Dog breed, The Bugaboos, Israel, N'Golo Kanté, Whataburger.
Top brand affinities include Dog breed, The Bugaboos, Israel, with strongest over-indexing on Dog breed (3.35× the country average). Demographically, the Benches audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Benches fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.3 |
| Estimated audience size | 280,122 |
Audience persona
The typical Benches fan in Germany is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.35× | Pets & Animals |
| The Bugaboos | 25.85× | Travel & Leisure |
| Israel | 4.29× | Travel & Leisure |
| N'Golo Kanté | 10.58× | Sports |
| Whataburger | 8.45× | Food & Beverages |
| Khouribga | 26.11× | Travel & Leisure |
| Oliver Kahn | 4.76× | Sports |
| Home Delivery | 3.27× | Food & Beverages |
| KLIX (AM) | 2.84× | Music & Radio |
| myDealZ | 3.15× | Shopping |
| Fantasy Earth: Zero | 6.8× | Games |
| Baiersbronn | 8.12× | Travel & Leisure |
| Jasmine Star | 54.45× | Business & Career |
| Urban horticulture | 1.59× | Home & Garden |
| Liberace | 5.35× | Music & Radio |
| Kazuo Ishiguro | 10.8× | Literature |
| Handmade Gifts | 1.69× | Kids & Family |
| Fantasy Football | 11.03× | Internet & Social Media |
| Personalised Gifts | 1.56× | Home & Garden |
| Celtic mythology | 3.96× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Individualism | JOY | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.35 |
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 9.2% |
| India | 8.9% |
See Benches audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Benches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.