Benches Audience in Germany

Benches has an estimated audience of 280,122 people in Germany. 59.0% are female, 41.0% are male, average age 42.3. Top brand affinities: Renée Zellweger, Beck, Jack White, Jeff Beck, Julian Casablancas.

Top brand affinities include Renée Zellweger, Beck, Jack White, with strongest over-indexing on Renée Zellweger (68.37× the country average). Demographically, the Benches audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Individualism.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Benches fans

Demographic split for Benches audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age42.3
Estimated audience size280,122

Audience persona

The typical Benches fan in Germany is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Renée Zellweger.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Benches audience
BrandAffinityCategory
Renée Zellweger68.37×Movies & TV
Beck37.85×Music & Radio
Jack White20.59×Movies & TV
Jeff Beck53.08×Music & Radio
Julian Casablancas92.54×Music & Radio
The Strokes47.76×Music & Radio
Weezer35.51×Music & Radio
Paul Stanley33.76×Music & Radio
The Smashing Pumpkins54.45×Music & Radio
Ariana Grande5.95×Music & Radio
Tame Impala20.12×Music & Radio
Radiohead13.45×Music & Radio
Wolf Alice31.96×Music & Radio
Arctic Monkeys20.83×Music & Radio
House music2.88×Music & Radio
Wetter.com2.4×Home & Garden
Musical instrument3.18×Music & Radio
Franz Ferdinand (band)20.28×Music & Radio
Die Antwoord19.77×Music & Radio
Cro (rapper)5.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Benches audience
TraitClusterScore
SustainabilityBALANCE1.44
IndividualismJOY1.4
Community OrientationOPEN1.36
Urban LifestyleOPEN1.35
Sports ActivityPOWER1.21
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Benches
CountryShare
United States25.3%
Japan9.2%
India8.9%

See Benches audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Benches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.