Benches Audience in United States
Benches has an estimated audience of 927,054 people in United States. 57.2% are female, 42.8% are male, average age 28.9. Top brand affinities: The Strokes, Julian Casablancas, Franz Ferdinand (band), Autism Awareness, Arctic Monkeys.
Top brand affinities include The Strokes, Julian Casablancas, Franz Ferdinand (band), with strongest over-indexing on The Strokes (203.72× the country average). Demographically, the Benches audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Benches fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 28.9 |
| Estimated audience size | 927,054 |
Audience persona
The typical Benches fan in United States is more female, around 28.9 years old, with strong Tradition tendencies and a notable affinity for The Strokes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Strokes | 203.72× | Music & Radio |
| Julian Casablancas | 108.74× | Music & Radio |
| Franz Ferdinand (band) | 79.92× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Arctic Monkeys | 53.02× | Music & Radio |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Radiohead | 27.28× | Music & Radio |
| The Kills | 41.81× | Music & Radio |
| Tame Impala | 23.33× | Music & Radio |
| The Hives | 73.81× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Muse (band) | 21.39× | Music & Radio |
| Arcade Fire | 38.57× | Music & Radio |
| Naomi Scott | 21.36× | Movies & TV |
| Daft Punk | 22.39× | Music & Radio |
| Queens of the Stone Age | 32.14× | Music & Radio |
| Cage the Elephant | 34.44× | Music & Radio |
| Night at the Museum | 19.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.94 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Mindfulness | BALANCE | 1.74 |
| Sustainability | BALANCE | 1.6 |
| Extroversion | THRILL | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 9.2% |
| India | 8.9% |
See Benches audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.