Benches Audience in United States
Benches has an estimated audience of 927,054 people in United States. 57.2% are female, 42.8% are male, average age 28.9. Top brand affinities: Jaws, Yahoo Sports Fantasy, Home construction, Cass County, Missouri, Product design.
Top brand affinities include Jaws, Yahoo Sports Fantasy, Home construction, with strongest over-indexing on Jaws (22.53× the country average). Demographically, the Benches audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Benches fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 28.9 |
| Estimated audience size | 927,054 |
Audience persona
The typical Benches fan in United States is more female, around 28.9 years old, with strong Tradition tendencies and a notable affinity for Jaws.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaws | 22.53× | Movies & TV |
| Yahoo Sports Fantasy | 23.33× | |
| Home construction | 3.4× | Home & Garden |
| Cass County, Missouri | 22.16× | Travel & Leisure |
| Product design | 3.86× | Business & Career |
| Dog breed | 2× | Pets & Animals |
| Fantasy Football | 18.51× | Internet & Social Media |
| Pro-Ject | 4.71× | Music & Radio |
| KiwiCo | 8.05× | Kids & Family |
| Mandarins Drum and Bugle Corps | 53.02× | Music & Radio |
| Gungor | 45.11× | Music & Radio |
| Winemaking | 4.54× | Food & Beverages |
| Guy Fieri | 3.87× | Movies & TV |
| Home Delivery | 3.04× | Food & Beverages |
| UK garage | 5.18× | Music & Radio |
| Isometric exercise | 8.28× | Sports |
| Celtic mythology | 9.07× | Arts & Culture |
| Natural rubber | 1.75× | Cars & Mobility |
| Home staging | 4.13× | Home & Garden |
| JibJab | 4.42× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.94 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Mindfulness | BALANCE | 1.74 |
| Sustainability | BALANCE | 1.6 |
| Extroversion | THRILL | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 9.2% |
| India | 8.9% |
See Benches audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.