A data profile of the people who buy, follow and care about Gorillaz in United States — modelled from more than twelve digital signal sources. Gorillaz has an estimated audience of 3,713,301 people in United States.
The average Gorillaz fan in United States is 31.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Oliver Tree, Coraline (film), Plan B (musician), with strongest over-indexing on Oliver Tree (69.04× the country average).
Demographically, the Gorillaz audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gorillaz fan in United States is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oliver Tree.
The key figures that characterise the Gorillaz profile in United States.
35.6% are female, 64.4% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 31.1 |
| Estimated audience size | 3,713,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Gorillaz audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 9.5% |
| United Kingdom | 9.4% |
Where the Gorillaz audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~30K | 1.45× | |
| 02 | Utah | ~40K | 1.33× | |
| 03 | California | ~500K | 1.29× | |
| 04 | Arizona | ~90K | 1.28× | |
| 05 | Oregon | ~50K | 1.28× | |
| 06 | Texas | ~400K | 1.22× | |
| 07 | Oklahoma | ~50K | 1.20× | |
| 08 | Colorado | ~60K | 1.17× | |
| 09 | Washington | ~80K | 1.16× | |
| 10 | Nevada | ~40K | 1.10× | |
| 11 | Kentucky | ~50K | 1.09× | |
| 12 | Arkansas | ~30K | 1.07× | |
| 13 | Idaho | ~20K | 1.07× | |
| 14 | Alaska | ~8K | 1.07× | |
| 15 | Indiana | ~70K | 1.06× | |
| 16 | Montana | ~10K | 1.06× | |
| 17 | Illinois | ~100K | 1.03× | |
| 18 | Missouri | ~60K | 1.02× | |
| 19 | Kansas | ~30K | 1.02× | |
| 20 | North Carolina | ~100K | 1.01× | |
| 21 | Nebraska | ~20K | 1.00× | |
| 22 | Maine | ~10K | 1.00× | |
| 23 | Pennsylvania | ~100K | 0.99× | |
| 24 | Ohio | ~100K | 0.99× | |
| 25 | North Dakota | ~7K | 0.99× | |
| 26 | West Virginia | ~20K | 0.98× | |
| 27 | Tennessee | ~70K | 0.96× | |
| 28 | South Dakota | ~8K | 0.96× | |
| 29 | Michigan | ~90K | 0.95× | |
| 30 | Virginia | ~80K | 0.94× | |
| 31 | Georgia | ~100K | 0.93× | |
| 32 | South Carolina | ~50K | 0.92× | |
| 33 | Minnesota | ~50K | 0.92× | |
| 34 | Rhode Island | ~10K | 0.92× | |
| 35 | Vermont | ~6K | 0.92× | |
| 36 | Wisconsin | ~50K | 0.91× | |
| 37 | Iowa | ~30K | 0.90× | |
| 38 | Massachusetts | ~60K | 0.89× | |
| 39 | Alabama | ~40K | 0.88× | |
| 40 | Connecticut | ~30K | 0.88× | |
| 41 | New Hampshire | ~10K | 0.87× | |
| 42 | Florida | ~200K | 0.86× | |
| 43 | Maryland | ~50K | 0.86× | |
| 44 | Louisiana | ~40K | 0.86× | |
| 45 | New Jersey | ~80K | 0.85× | |
| 46 | New York | ~200K | 0.84× | |
| 47 | Delaware | ~8K | 0.81× | |
| 48 | Hawaii | ~10K | 0.80× | |
| 49 | Mississippi | ~20K | 0.78× | |
| 50 | Washington, District of Columbia | ~8K | 0.74× |
The strongest cross-interests of the Gorillaz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parasyte | Literature | 89.34× | ||
| 02 | Oliver Tree | Music & Radio | 69.04× | ||
| 03 | Citizen Kane | Movies & TV | 47.19× | ||
| 04 | San Diego State Aztecs football | Sports | 40.67× | ||
| 05 | Coraline (film) | Movies & TV | 33.19× | ||
| 06 | Plan B (musician) | Music & Radio | 32.46× | ||
| 07 | Corpse Bride | Movies & TV | 30.80× | ||
| 08 | AJR (band) | Music & Radio | 26.67× | ||
| 09 | In Time | Movies & TV | 26.49× | ||
| 10 | Junji Ito | Literature | 24.02× | ||
| 11 | Mac DeMarco | Music & Radio | 18.90× | ||
| 12 | Trip hop | Music & Radio | 18.08× | ||
| 13 | Dead Poet Society | Music & Radio | 17.21× | ||
| 14 | Serenity (film) | Movies & TV | 17.19× | ||
| 15 | Sanctuary (TV series) | Movies & TV | 14.68× | ||
| 16 | YUNGBLUD | Music & Radio | 9.88× | ||
| 17 | Cardinals | Music & Radio | 5.38× | ||
| 18 | Millie Bobby Brown | Movies & TV | 4.48× | ||
| 19 | Harry Potter | Movies & TV | 2.32× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Extroversion | THRILL | 1.43× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Individualism | JOY | 0.80× | |
| Community Orientation | OPEN | 0.82× |
Gorillaz has an estimated audience of 3,713,301 people in United States, concentrated in California and Texas.
35.6% of Gorillaz fans are female, 64.4% are male, with an average age of 31.1 years.
Gorillaz fans show strongest brand affinity for Oliver Tree (69.04×), Coraline (film) (33.19×), and Plan B (musician) (32.46×) over the country average.
Gorillaz fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gorillaz itself, the audience over-indexes on Coraline (film) (33.19×), Plan B (musician) (32.46×), Citizen Kane (47.19×), and Parasyte (89.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gorillaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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