Nine Inch Nails Audience in Germany
Nine Inch Nails has an estimated audience of 249,526 people in Germany. 58.2% are female, 41.8% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Food and drink, Shopping, Bauhaus, Sports.
The average Nine Inch Nails fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Food and drink, Shopping, with strongest over-indexing on Tagesschau (2.03× the country average). Demographically, the Nine Inch Nails audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Nine Inch Nails fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 38.7 |
| Estimated audience size | 249,526 |
Audience persona
The typical Nine Inch Nails fan in Germany is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,245 | 0.98× |
| Bayern | 36,513 | 0.91× |
| Baden-Württemberg | 26,575 | 0.78× |
| Niedersachsen | 23,299 | 0.96× |
| Berlin | 20,888 | 1.87× |
| Hessen | 19,745 | 1.04× |
| Sachsen | 14,101 | 1.15× |
| Rheinland-Pfalz | 13,285 | 1.06× |
| Schleswig-Holstein | 7,385 | 0.82× |
| Brandenburg | 6,939 | 0.9× |
| Hamburg | 6,596 | 1.17× |
| Thüringen | 5,146 | 0.81× |
| Sachsen-Anhalt | 4,914 | 0.76× |
| Saarland | 3,364 | 1.1× |
| Mecklenburg-Vorpommern | 3,200 | 0.67× |
| Bremen | 2,171 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.03× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Shopping | 1.65× | Shopping |
| Bauhaus | 2.37× | Shopping |
| Sports | 1.63× | Sports |
| Gala | 2.27× | News |
| Hornbach | 2.34× | Shopping |
| Marilyn Manson | 7.54× | Music & Radio |
| Chester Bennington | 9.38× | Music & Radio |
| Gmail | 2.45× | Internet & Social Media |
| Bild | 1.72× | News |
| Millie Bobby Brown | 3.78× | Movies & TV |
| 1.94× | Internet & Social Media | |
| Obi (store) | 1.79× | Shopping |
| ZDF | 2.25× | Movies & TV |
| Spiegel Online | 1.77× | News |
| Podcast | 2.21× | Music & Radio |
| Therapy | 2.37× | Health |
| House of the Dragon | 2.92× | Movies & TV |
| Der Tagesspiegel | 2.84× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1.01 |
| Extroversion | THRILL | 1 |
| Travelling | THRILL | 0.99 |
| Mindfulness | BALANCE | 0.97 |
| Urban Lifestyle | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 5.4% |
| Germany | 5.2% |
See Nine Inch Nails audiences in other countries
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Frequently asked questions
How many fans does Nine Inch Nails have in Germany?
Nine Inch Nails has an estimated audience of 249,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nine Inch Nails fans?
58.2% of Nine Inch Nails fans are female, 41.8% are male, with an average age of 38.7 years.
Which brands do Nine Inch Nails fans like most?
Nine Inch Nails fans show strongest brand affinity for Tagesschau (2.03×), Food and drink (1.55×), and Shopping (1.65×) over the country average.
Where do Nine Inch Nails fans live in Germany?
Nine Inch Nails fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,245), Bayern (reach 36,513), and Baden-Württemberg (reach 26,575). These three regions account for the largest share of the active audience.
What other brands do Nine Inch Nails fans also like?
Beyond Nine Inch Nails itself, the audience over-indexes on Food and drink (1.55×), Shopping (1.65×), Bauhaus (2.37×), and Sports (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nine Inch Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.