Rascasse Audience Intelligence

Passenger Audience in Germany

A data profile of the people who buy, follow and care about Passenger in Germany — modelled from more than twelve digital signal sources. Passenger has an estimated audience of 981,226 people in Germany.

#47among Singer-songwriter in Germany#944among Person in Germany#655in Music & Radio

The average Passenger fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beck, Robin Williams, Mumford & Sons, with strongest over-indexing on Beck (53.09× the country average).

Demographically, the Passenger audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Passenger fan in Germany is more female, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Beck.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Passenger profile in Germany.

Audience size
981K
in Germany
Gender
60.6%♀
39.4% male
Age
34.6
average years
Country rank
#6660
Person in Germany
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Passenger fans

60.6% are female, 39.4% are male, average age 34.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Passenger audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age34.6
Estimated audience size981,226
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Passenger audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4919%
50+8%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Passenger audience comes from Germany.

Worldwide audience distribution share by country for Passenger
CountryShare
United States27.9%
United Kingdom14.2%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Passenger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Passenger fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.10×
02Bayern~100K1.07×
03Thüringen~20K1.06×
04Nordrhein-Westfalen~200K1.03×
05Baden-Württemberg~100K1.03×
06Niedersachsen~80K1.03×
07Berlin~40K1.02×
08Schleswig-Holstein~30K1.02×
09Mecklenburg-Vorpommern~20K1.02×
10Hamburg~20K0.99×
11Bremen~7K0.98×
12Hessen~60K0.97×
13Brandenburg~30K0.97×
14Sachsen-Anhalt~20K0.95×
15Rheinland-Pfalz~40K0.92×
16Saarland~9K0.89×
Fig. 06

Affinity by region

Affinity by region — Passenger, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Passenger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Passenger audience
#·InterestCategoryAffinity×
01BeckMusic & Radio53.09×
02The Smashing PumpkinsMusic & Radio47.54×
03WeezerMusic & Radio39.99×
04Hozier (musician)Music & Radio34.56×
05Mumford & SonsMusic & Radio30.02×
06Franz Ferdinand (band)Music & Radio22.03×
07Robin WilliamsMovies & TV20.15×
08PixiesMusic & Radio19.53×
09Florence and the MachineMusic & Radio18.65×
10Tom OdellMusic & Radio17.21×
11GorillazMusic & Radio16.22×
12HeavysaurusMusic & Radio15.89×
13Sportfreunde StillerMusic & Radio13.59×
14Mariah CareyMusic & Radio13.13×
15Progressive jackpotGames10.98×
16CluesoMusic & Radio9.08×
17Downton AbbeyMovies & TV8.72×
18Nina ChubaMusic & Radio6.40×
19True DetectiveMovies & TV5.47×
20Picture bookLiterature5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Passenger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Passenger audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.79×
SustainabilityBALANCE1.72×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Passenger audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Pet OwnershipJOY0.80×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Passenger have in Germany?

Passenger has an estimated audience of 981,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Passenger fans?

60.6% of Passenger fans are female, 39.4% are male, with an average age of 34.6 years.

03

Which brands do Passenger fans like most?

Passenger fans show strongest brand affinity for Beck (53.09×), Robin Williams (20.15×), and Mumford & Sons (30.02×) over the country average.

04

Where do Passenger fans live in Germany?

Passenger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Passenger fans also like?

Beyond Passenger itself, the audience over-indexes on Robin Williams (20.15×), Mumford & Sons (30.02×), Mariah Carey (13.13×), and Hozier (musician) (34.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Passenger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Passenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →