Passenger Audience in Germany
Passenger has an estimated audience of 815,471 people in Germany. 56.7% are female, 43.3% are male, average age 35.1. Top brand affinities: Beck, Robin Williams, Tom Odell, Emmy Rossum, The Smashing Pumpkins.
Top brand affinities include Beck, Robin Williams, Tom Odell, with strongest over-indexing on Beck (34.19× the country average). Demographically, the Passenger audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Passenger fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.1 |
| Estimated audience size | 815,471 |
Audience persona
The typical Passenger fan in Germany is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Beck.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 34.19× | Music & Radio |
| Robin Williams | 19.62× | Movies & TV |
| Tom Odell | 23.89× | Music & Radio |
| Emmy Rossum | 16.22× | Movies & TV |
| The Smashing Pumpkins | 53.44× | Music & Radio |
| Weezer | 32.77× | Music & Radio |
| Hozier (musician) | 27.16× | Music & Radio |
| Heavysaurus | 15.3× | Music & Radio |
| Picture book | 5.02× | Literature |
| The Lumineers | 45.97× | Music & Radio |
| Meghan Trainor | 17.34× | Music & Radio |
| True Detective | 5× | Movies & TV |
| Mumford & Sons | 21.23× | Music & Radio |
| Die Antwoord | 23.8× | Music & Radio |
| American folk music | 8.06× | Music & Radio |
| Downton Abbey | 7.13× | Movies & TV |
| Placebo (band) | 22.62× | Music & Radio |
| Harry Potter | 1.89× | Movies & TV |
| Progressive jackpot | 10.29× | Games |
| Spiegel Online | 2.27× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| Mindfulness | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 14.9% |
| Germany | 10.6% |
See Passenger audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Passenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.