Passenger Audience in Germany
Passenger has an estimated audience of 815,471 people in Germany. 56.7% are female, 43.3% are male, average age 35.1. Top brand affinities: Dog breed, Oliver Kahn, Israel, KLIX (AM), Whataburger.
Top brand affinities include Dog breed, Oliver Kahn, Israel, with strongest over-indexing on Dog breed (5.93× the country average). Demographically, the Passenger audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Passenger fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.1 |
| Estimated audience size | 815,471 |
Audience persona
The typical Passenger fan in Germany is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.93× | Pets & Animals |
| Oliver Kahn | 11.3× | Sports |
| Israel | 4.61× | Travel & Leisure |
| KLIX (AM) | 5.34× | Music & Radio |
| Whataburger | 12.2× | Food & Beverages |
| Hostelworld | 10.54× | Travel & Leisure |
| Circular economy | 8.26× | Business & Career |
| myDealZ | 4.28× | Shopping |
| The Bugaboos | 11.46× | Travel & Leisure |
| Bull riding | 8.26× | Sports |
| Stradivarius | 1.89× | Shopping |
| Home Delivery | 2.8× | Food & Beverages |
| Granola | 9.44× | Food & Beverages |
| Progressive rock | 1.53× | Music & Radio |
| Warren Haynes | 12.99× | Music & Radio |
| Jasmine Star | 53.44× | Business & Career |
| Zero Hedge | 14.95× | Business & Career |
| Urban horticulture | 1.63× | Home & Garden |
| Wim Hof | 6.14× | Sports |
| Fantasy Earth: Zero | 5.5× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| Mindfulness | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 14.9% |
| Germany | 10.6% |
See Passenger audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Passenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.