A data profile of the people who buy, follow and care about Clueso in Germany — modelled from more than twelve digital signal sources. Clueso has an estimated audience of 1,141,091 people in Germany.
The average Clueso fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wincent Weiss, Zartmann, Tine Acke, with strongest over-indexing on Wincent Weiss (18.63× the country average).
Demographically, the Clueso audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Clueso fan in Germany is more female, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Wincent Weiss.
The key figures that characterise the Clueso profile in Germany.
66.3% are female, 33.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 35.3 |
| Estimated audience size | 1,141,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Clueso audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 75.8% |
| United States | 4.0% |
| Austria | 3.4% |
Where the Clueso audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~90K | 3.03× | |
| 02 | Sachsen | ~80K | 1.49× | |
| 03 | Sachsen-Anhalt | ~30K | 1.09× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.06× | |
| 05 | Brandenburg | ~40K | 1.05× | |
| 06 | Hamburg | ~30K | 0.97× | |
| 07 | Niedersachsen | ~100K | 0.93× | |
| 08 | Schleswig-Holstein | ~40K | 0.87× | |
| 09 | Berlin | ~40K | 0.85× | |
| 10 | Baden-Württemberg | ~100K | 0.78× | |
| 11 | Bremen | ~7K | 0.73× | |
| 12 | Hessen | ~60K | 0.70× | |
| 13 | Rheinland-Pfalz | ~40K | 0.70× | |
| 14 | Bayern | ~100K | 0.69× | |
| 15 | Saarland | ~9K | 0.65× | |
| 16 | Nordrhein-Westfalen | ~200K | 0.60× |
The strongest cross-interests of the Clueso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tine Acke | Movies & TV | 29.94× | ||
| 02 | Zartmann | Music & Radio | 29.06× | ||
| 03 | Giant Rooks | Music & Radio | 23.29× | ||
| 04 | Henning May | Music & Radio | 20.98× | ||
| 05 | Edin Hasanović | Movies & TV | 20.85× | ||
| 06 | Benjamin von Stuckrad-Barre | Literature | 20.12× | ||
| 07 | Wincent Weiss | Music & Radio | 18.63× | ||
| 08 | Bosse (musician) | Music & Radio | 14.49× | ||
| 09 | Fee. | Music & Radio | 13.20× | ||
| 10 | Kovacs | Music & Radio | 13.04× | ||
| 11 | Stars | Music & Radio | 9.88× | ||
| 12 | Passenger | Music & Radio | 9.08× | ||
| 13 | Johannes Oerding | Music & Radio | 6.41× | ||
| 14 | Simple living | Politics & Society | 5.58× | ||
| 15 | Udo Lindenberg | Music & Radio | 4.88× | ||
| 16 | Christian Ulmen | Movies & TV | 4.85× | ||
| 17 | Collien Ulmen-Fernandes | Movies & TV | 4.82× | ||
| 18 | Sarah Connor | Music & Radio | 3.97× | ||
| 19 | Gil Ofarim | Music & Radio | 3.87× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.48× | |
| Design Affinity | PREMIUM | 1.39× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× |
Clueso has an estimated audience of 1,141,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.3% of Clueso fans are female, 33.7% are male, with an average age of 35.3 years.
Clueso fans show strongest brand affinity for Wincent Weiss (18.63×), Zartmann (29.06×), and Tine Acke (29.94×) over the country average.
Clueso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Clueso itself, the audience over-indexes on Zartmann (29.06×), Tine Acke (29.94×), Benjamin von Stuckrad-Barre (20.12×), and Collien Ulmen-Fernandes (4.82×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Clueso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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