Rascasse Audience Intelligence

Zartmann Audience in Germany

A data profile of the people who buy, follow and care about Zartmann in Germany — modelled from more than twelve digital signal sources. Zartmann has an estimated audience of 1,204,694 people in Germany.

#16among Hip hop in Germany#686among Person in Germany#529in Music & Radio

The average Zartmann fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Clueso, Wincent Weiss, FC Bayern Munich, with strongest over-indexing on Clueso (19.61× the country average).

Demographically, the Zartmann audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zartmann fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Clueso.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zartmann profile in Germany.

Audience size
1.2M
in Germany
Gender
61.2%♀
38.8% male
Age
30.8
average years
Country rank
#5480
Person in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zartmann fans

61.2% are female, 38.8% are male, average age 30.8.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Zartmann audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age30.8
Estimated audience size1,204,694
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Zartmann audience in Germany
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Zartmann audience comes from Germany.

Worldwide audience distribution share by country for Zartmann
CountryShare
Germany56.1%
France6.5%
Austria3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zartmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zartmann fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.33×
02Hamburg~40K1.30×
03Thüringen~50K1.27×
04Berlin~80K1.21×
05Baden-Württemberg~200K1.12×
06Niedersachsen~100K1.08×
07Nordrhein-Westfalen~300K1.02×
08Brandenburg~40K1.02×
09Bayern~200K0.98×
10Schleswig-Holstein~50K0.95×
11Hessen~100K0.89×
12Sachsen-Anhalt~30K0.89×
13Rheinland-Pfalz~60K0.83×
14Bremen~10K0.83×
15Mecklenburg-Vorpommern~20K0.78×
16Saarland~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Zartmann, Germany
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zartmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zartmann audience
#·InterestCategoryAffinity×
01CluesoMusic & Radio19.61×
02KovacsMusic & Radio13.04×
03Tine AckeMovies & TV11.14×
04Benjamin von Stuckrad-BarreLiterature7.61×
05Wincent WeissMusic & Radio7.40×
06FC Bayern MunichSports2.25×
07Electronic musicMusic & Radio2.24×
08AldiShopping2.20×
09UEFA Champions LeagueSports2.15×
10SportsSports1.99×
11EntertainmentMovies & TV1.92×
12Harry PotterMovies & TV1.88×
13Outdoor recreationSports1.76×
14VehiclesCars & Mobility1.66×
15MusicBusiness & Career1.65×
16ComputersTechnology & Electronics1.57×
17FoodFood & Beverages1.52×
18Food and drinkFood & Beverages1.51×
19Business and industryBusiness & Career1.51×
20ReadingLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zartmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zartmann audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.88×
Healthy LifestyleBALANCE1.80×
Design AffinityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zartmann audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.05×
CreativityOPEN1.07×
Family OrientationCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zartmann have in Germany?

Zartmann has an estimated audience of 1,204,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zartmann fans?

61.2% of Zartmann fans are female, 38.8% are male, with an average age of 30.8 years.

03

Which brands do Zartmann fans like most?

Zartmann fans show strongest brand affinity for Clueso (19.61×), Wincent Weiss (7.4×), and FC Bayern Munich (2.25×) over the country average.

04

Where do Zartmann fans live in Germany?

Zartmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zartmann fans also like?

Beyond Zartmann itself, the audience over-indexes on Wincent Weiss (7.4×), FC Bayern Munich (2.25×), Entertainment (1.92×), and Sports (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Zartmann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zartmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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