Zartmann Audience in Germany
Zartmann has an estimated audience of 1,276,930 people in Germany. 59.2% are female, 40.8% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clueso, Wincent Weiss, Entertainment, Sports, FC Bayern Munich.
The average Zartmann fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clueso, Wincent Weiss, Entertainment, with strongest over-indexing on Clueso (19.61× the country average). Demographically, the Zartmann audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Zartmann fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 29.0 |
| Estimated audience size | 1,276,930 |
Audience persona
The typical Zartmann fan in Germany is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Clueso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,863 | 1.08× |
| Bayern | 191,686 | 0.93× |
| Baden-Württemberg | 175,325 | 1.01× |
| Niedersachsen | 136,993 | 1.1× |
| Sachsen | 96,437 | 1.54× |
| Hessen | 84,483 | 0.87× |
| Berlin | 78,742 | 1.38× |
| Rheinland-Pfalz | 47,412 | 0.74× |
| Schleswig-Holstein | 44,912 | 0.98× |
| Thüringen | 43,020 | 1.32× |
| Hamburg | 42,178 | 1.46× |
| Brandenburg | 40,010 | 1.01× |
| Sachsen-Anhalt | 27,279 | 0.82× |
| Bremen | 9,178 | 0.84× |
| Saarland | 8,912 | 0.57× |
| Mecklenburg-Vorpommern | 8,281 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clueso | 19.61× | Music & Radio |
| Wincent Weiss | 7.4× | Music & Radio |
| Entertainment | 1.92× | Movies & TV |
| Sports | 1.99× | Sports |
| FC Bayern Munich | 2.25× | Sports |
| Harry Potter | 1.88× | Movies & TV |
| Outdoor recreation | 1.76× | Sports |
| Music | 1.65× | Business & Career |
| Food and drink | 1.51× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Aldi | 2.2× | Shopping |
| UEFA Champions League | 2.15× | Sports |
| Vehicles | 1.66× | Cars & Mobility |
| Electronic music | 2.24× | Music & Radio |
| Food | 1.52× | Food & Beverages |
| Reading | 1.51× | Literature |
| Computers | 1.57× | Technology & Electronics |
| Gala | 2.09× | News |
| Pets | 1.59× | Pets & Animals |
| Europe | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.36 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Creativity | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Early Adopter Mentality | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.8% |
| France | 5.0% |
| Austria | 4.5% |
See Zartmann audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Zartmann have in Germany?
Zartmann has an estimated audience of 1,276,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zartmann fans?
59.2% of Zartmann fans are female, 40.8% are male, with an average age of 29.0 years.
Which brands do Zartmann fans like most?
Zartmann fans show strongest brand affinity for Clueso (19.61×), Wincent Weiss (7.4×), and Entertainment (1.92×) over the country average.
Where do Zartmann fans live in Germany?
Zartmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,863), Bayern (reach 191,686), and Baden-Württemberg (reach 175,325). These three regions account for the largest share of the active audience.
What other brands do Zartmann fans also like?
Beyond Zartmann itself, the audience over-indexes on Wincent Weiss (7.4×), Entertainment (1.92×), Sports (1.99×), and FC Bayern Munich (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zartmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.