Rascasse Audience Intelligence

Henning May Audience in Germany

A data profile of the people who buy, follow and care about Henning May in Germany — modelled from more than twelve digital signal sources. Henning May has an estimated audience of 293,486 people in Germany.

#146among Pop in Germany#3750among Person in Germany#2237in Music & Radio

The average Henning May fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shirin David, Clueso, Ikkimel, with strongest over-indexing on Shirin David (26.83× the country average).

Demographically, the Henning May audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Henning May fan in Germany is more female, around 31.3 years old, with strong Tradition tendencies and a notable affinity for Shirin David.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henning May profile in Germany.

Audience size
293K
in Germany
Gender
70.2%♀
29.8% male
Age
31.3
average years
Country rank
#17615
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henning May fans

70.2% are female, 29.8% are male, average age 31.3.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Henning May audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age31.3
Estimated audience size293,486
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Henning May audience in Germany
Age bracketShare%
16-1944%
20-2919%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

56.7%

of the worldwide Henning May audience comes from Germany.

Worldwide audience distribution share by country for Henning May
CountryShare
Germany56.7%
United States9.9%
Austria4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henning May audience in Germany is strongest.

Fig. 05

Top regions by affinity

Henning May fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.23×
02Hamburg~8K1.21×
03Sachsen~20K1.07×
04Nordrhein-Westfalen~70K1.06×
05Brandenburg~10K1.03×
06Niedersachsen~30K1.02×
07Schleswig-Holstein~10K0.99×
08Mecklenburg-Vorpommern~6K0.99×
09Baden-Württemberg~40K0.98×
10Hessen~20K0.96×
11Thüringen~7K0.95×
12Bayern~50K0.94×
13Rheinland-Pfalz~10K0.94×
14Bremen~2K0.93×
15Sachsen-Anhalt~7K0.90×
16Saarland~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Henning May, Germany
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henning May audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henning May audience
#·InterestCategoryAffinity×
01Shirin DavidBeauty & Wellness26.83×
02CluesoMusic & Radio20.98×
03Tim BendzkoMusic & Radio19.72×
04Bosse (musician)Music & Radio17.93×
05IkkimelMusic & Radio12.61×
06Johannes OerdingMusic & Radio11.76×
07Adriana LimaFashion & Accessoires10.10×
08AylivaMusic & Radio9.98×
09Yvonne CatterfeldMusic & Radio9.79×
10ZartmannMusic & Radio8.49×
11Rea GarveyMusic & Radio8.04×
12Jeanette BiedermannMusic & Radio7.34×
13No AngelsMusic & Radio7.25×
14Nina ChubaMusic & Radio6.31×
15Michael Patrick KellyMusic & Radio6.10×
16Maite KellyMusic & Radio5.71×
17Roland KaiserMusic & Radio5.37×
18FinchMusic & Radio4.74×
19HaftbefehlMusic & Radio4.69×
20Sarah ConnorMusic & Radio4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henning May audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henning May audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
MindfulnessBALANCE1.29×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henning May audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Sports ActivityPOWER0.84×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henning May have in Germany?

Henning May has an estimated audience of 293,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Henning May fans?

70.2% of Henning May fans are female, 29.8% are male, with an average age of 31.3 years.

03

Which brands do Henning May fans like most?

Henning May fans show strongest brand affinity for Shirin David (26.83×), Clueso (20.98×), and Ikkimel (12.61×) over the country average.

04

Where do Henning May fans live in Germany?

Henning May fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Henning May fans also like?

Beyond Henning May itself, the audience over-indexes on Clueso (20.98×), Ikkimel (12.61×), Tim Bendzko (19.72×), and Johannes Oerding (11.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Henning May audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Henning May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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