Henning May Audience in Germany
Henning May has an estimated audience of 255,061 people in Germany. 71.3% are female, 28.7% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Progressive rock, Polsat, N'Golo Kanté, Dog breed.
The average Henning May fan in Germany is 28.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Progressive rock, Polsat, with strongest over-indexing on Home Office (2.75× the country average). Demographically, the Henning May audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Henning May fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 28.7 |
| Estimated audience size | 255,061 |
Audience persona
The typical Henning May fan in Germany is more female, around 28.7 years old, with strong Sustainability tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,095 | 1.09× |
| Bayern | 39,623 | 0.97× |
| Baden-Württemberg | 35,325 | 1.02× |
| Niedersachsen | 25,898 | 1.05× |
| Hessen | 19,265 | 0.99× |
| Berlin | 14,796 | 1.3× |
| Sachsen | 13,301 | 1.06× |
| Rheinland-Pfalz | 12,121 | 0.95× |
| Schleswig-Holstein | 8,893 | 0.97× |
| Brandenburg | 8,163 | 1.03× |
| Hamburg | 7,146 | 1.24× |
| Thüringen | 5,888 | 0.91× |
| Sachsen-Anhalt | 5,567 | 0.84× |
| Mecklenburg-Vorpommern | 4,615 | 0.95× |
| Saarland | 2,407 | 0.77× |
| Bremen | 1,900 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.75× | Business & Career |
| Progressive rock | 3.24× | Music & Radio |
| Polsat | 16.7× | Movies & TV |
| N'Golo Kanté | 9.27× | Sports |
| Dog breed | 1.59× | Pets & Animals |
| Oliver Kahn | 4.77× | Sports |
| Combat sport | 1.73× | Sports |
| Glencore | 13.41× | Business & Career |
| Time (magazine) | 2.32× | News |
| Japanese domestic market | 5.1× | Politics & Society |
| Granola | 8.31× | Food & Beverages |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| 3D printing | 1.82× | Technology & Electronics |
| Mohamed Salah | 3.06× | Sports |
| myDealZ | 2.35× | Shopping |
| Bank account | 2.13× | Business & Career |
| Information sensitivity | 3.42× | Technology & Electronics |
| Annie Hall | 6.95× | Movies & TV |
| Home Delivery | 1.66× | Food & Beverages |
| Loincloth | 1.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.21 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Creativity | OPEN | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.11 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 55.4% |
| United States | 12.4% |
| Austria | 3.7% |
See Henning May audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Henning May have in Germany?
Henning May has an estimated audience of 255,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Henning May fans?
71.3% of Henning May fans are female, 28.7% are male, with an average age of 28.7 years.
Which brands do Henning May fans like most?
Henning May fans show strongest brand affinity for Home Office (2.75×), Progressive rock (3.24×), and Polsat (16.7×) over the country average.
Where do Henning May fans live in Germany?
Henning May fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,095), Bayern (reach 39,623), and Baden-Württemberg (reach 35,325). These three regions account for the largest share of the active audience.
What other brands do Henning May fans also like?
Beyond Henning May itself, the audience over-indexes on Progressive rock (3.24×), Polsat (16.7×), N'Golo Kanté (9.27×), and Dog breed (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Henning May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.