Rascasse Audience Intelligence

Mumford & Sons Audience in Germany

A data profile of the people who buy, follow and care about Mumford & Sons in Germany — modelled from more than twelve digital signal sources. Mumford & Sons has an estimated audience of 261,344 people in Germany.

#255among Band in Germany#4142among Person in Germany#2444in Music & Radio

The average Mumford & Sons fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Passenger, Fork, Bahamas, with strongest over-indexing on Passenger (30.02× the country average).

Demographically, the Mumford & Sons audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mumford & Sons fan in Germany is balanced, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Passenger.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mumford & Sons profile in Germany.

Audience size
261K
in Germany
Gender
53.5%♀
46.5% male
Age
35.2
average years
Country rank
#19088
Person in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mumford & Sons fans

53.5% are female, 46.5% are male, average age 35.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Mumford & Sons audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age35.2
Estimated audience size261,344
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Mumford & Sons audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Mumford & Sons audience comes from Germany.

Worldwide audience distribution share by country for Mumford & Sons
CountryShare
United States44.1%
United Kingdom14.7%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mumford & Sons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mumford & Sons fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.69×
02Brandenburg~10K1.34×
03Sachsen~20K1.17×
04Bremen~3K1.13×
05Hamburg~7K1.12×
06Thüringen~7K1.01×
07Nordrhein-Westfalen~50K0.93×
08Sachsen-Anhalt~6K0.93×
09Niedersachsen~20K0.92×
10Schleswig-Holstein~9K0.92×
11Bayern~40K0.91×
12Hessen~20K0.90×
13Mecklenburg-Vorpommern~4K0.89×
14Rheinland-Pfalz~10K0.85×
15Saarland~3K0.82×
16Baden-Württemberg~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Mumford & Sons, Germany
0.72×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mumford & Sons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mumford & Sons audience
#·InterestCategoryAffinity×
01PassengerMusic & Radio30.02×
02GreyhoundsMusic & Radio27.87×
03Marcus KingMusic & Radio27.29×
04Jeff BeckMusic & Radio26.19×
05ForkHome & Garden25.17×
06Hozier (musician)Music & Radio23.24×
07Joe WalshMusic & Radio22.39×
08Capture OneTechnology & Electronics20.09×
09BahamasMusic & Radio18.05×
10Paul SimonMusic & Radio17.14×
11stevie nicksMusic & Radio14.45×
12MGMTMusic & Radio13.12×
13LovingMusic & Radio11.23×
14Neil YoungMusic & Radio10.32×
15StarsMusic & Radio9.43×
16Türkisch für AnfängerMovies & TV8.80×
17Sonja GerhardtMovies & TV8.80×
18Bob DylanMusic & Radio7.83×
19KISSMusic & Radio6.07×
20Bruce SpringsteenMusic & Radio5.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mumford & Sons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mumford & Sons audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.32×
IndividualismJOY1.26×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mumford & Sons audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
SpiritualityBALANCE0.83×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mumford & Sons have in Germany?

Mumford & Sons has an estimated audience of 261,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mumford & Sons fans?

53.5% of Mumford & Sons fans are female, 46.5% are male, with an average age of 35.2 years.

03

Which brands do Mumford & Sons fans like most?

Mumford & Sons fans show strongest brand affinity for Passenger (30.02×), Fork (25.17×), and Bahamas (18.05×) over the country average.

04

Where do Mumford & Sons fans live in Germany?

Mumford & Sons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mumford & Sons fans also like?

Beyond Mumford & Sons itself, the audience over-indexes on Fork (25.17×), Bahamas (18.05×), Greyhounds (27.87×), and Jeff Beck (26.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mumford & Sons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mumford & Sons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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