Mumford & Sons Audience in Germany
Mumford & Sons has an estimated audience of 262,753 people in Germany. 53.5% are female, 46.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Passenger, Fork, Bahamas, Greyhounds, Jeff Beck.
The average Mumford & Sons fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Passenger, Fork, Bahamas, with strongest over-indexing on Passenger (30.02× the country average). Demographically, the Mumford & Sons audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Mumford & Sons fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 35.2 |
| Estimated audience size | 262,753 |
Audience persona
The typical Mumford & Sons fan in Germany is balanced, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Passenger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,139 | 0.87× |
| Bayern | 42,440 | 1× |
| Baden-Württemberg | 27,987 | 0.78× |
| Niedersachsen | 24,484 | 0.96× |
| Hessen | 19,106 | 0.95× |
| Berlin | 17,639 | 1.5× |
| Sachsen | 15,018 | 1.17× |
| Rheinland-Pfalz | 10,890 | 0.83× |
| Schleswig-Holstein | 9,045 | 0.96× |
| Brandenburg | 8,866 | 1.09× |
| Hamburg | 7,231 | 1.22× |
| Thüringen | 6,323 | 0.94× |
| Sachsen-Anhalt | 5,663 | 0.83× |
| Mecklenburg-Vorpommern | 3,988 | 0.79× |
| Bremen | 3,168 | 1.41× |
| Saarland | 2,225 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Passenger | 30.02× | Music & Radio |
| Fork | 25.17× | Home & Garden |
| Bahamas | 18.05× | Music & Radio |
| Greyhounds | 27.87× | Music & Radio |
| Jeff Beck | 26.19× | Music & Radio |
| Hozier (musician) | 23.24× | Music & Radio |
| Bob Dylan | 7.83× | Music & Radio |
| Capture One | 20.09× | Technology & Electronics |
| stevie nicks | 14.45× | Music & Radio |
| Neil Young | 10.32× | Music & Radio |
| Bruce Springsteen | 5.37× | Music & Radio |
| Stars | 9.43× | Music & Radio |
| Paul Simon | 17.14× | Music & Radio |
| Sonja Gerhardt | 8.8× | Movies & TV |
| Bon Iver | 28.22× | Music & Radio |
| Let the Right One In (film) | 3.88× | Movies & TV |
| MGMT | 13.12× | Music & Radio |
| Marcus King | 27.29× | Music & Radio |
| Tagesschau | 1.7× | Movies & TV |
| Joe Walsh | 22.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.92 |
| Urban Lifestyle | OPEN | 1.56 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.34 |
| Creativity | OPEN | 1.31 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| United Kingdom | 16.4% |
| Canada | 5.6% |
See Mumford & Sons audiences in other countries
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Frequently asked questions
How many fans does Mumford & Sons have in Germany?
Mumford & Sons has an estimated audience of 262,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mumford & Sons fans?
53.5% of Mumford & Sons fans are female, 46.5% are male, with an average age of 35.2 years.
Which brands do Mumford & Sons fans like most?
Mumford & Sons fans show strongest brand affinity for Passenger (30.02×), Fork (25.17×), and Bahamas (18.05×) over the country average.
Where do Mumford & Sons fans live in Germany?
Mumford & Sons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,139), Bayern (reach 42,440), and Baden-Württemberg (reach 27,987). These three regions account for the largest share of the active audience.
What other brands do Mumford & Sons fans also like?
Beyond Mumford & Sons itself, the audience over-indexes on Fork (25.17×), Bahamas (18.05×), Greyhounds (27.87×), and Jeff Beck (26.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mumford & Sons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.