Greyhounds Audience in Germany

Greyhounds has an estimated audience of 309,558 people in Germany. 64.0% are female, 36.0% are male, average age 32.7. Top brand affinities: John Mulaney, Wattpad, tom waits, Bruce Springsteen, Chaka Khan.

Top brand affinities include John Mulaney, Wattpad, tom waits, with strongest over-indexing on John Mulaney (280× the country average). Demographically, the Greyhounds audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of Greyhounds fans

Demographic split for Greyhounds audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age32.7
Estimated audience size309,558

Audience persona

The typical Greyhounds fan in Germany is more female, around 32.7 years old, with strong Tradition tendencies and a notable affinity for John Mulaney.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greyhounds audience
BrandAffinityCategory
John Mulaney280×Movies & TV
Wattpad40.26×Internet & Social Media
tom waits80.8×Movies & TV
Bruce Springsteen20×Music & Radio
Chaka Khan83.82×Music & Radio
Thom Yorke77.06×Music & Radio
Joss Stone60.38×Music & Radio
Tori Kelly64.86×Music & Radio
Bonnie Tyler20×Music & Radio
James Brown41.55×Music & Radio
Genesis (band)18.18×Music & Radio
Jeff Goldblum28.5×Movies & TV
Joan Baez20×Music & Radio
Cyndi Lauper18.77×Music & Radio
Chris Stapleton43.5×Music & Radio
Jack White9.39×Movies & TV
Mumford & Sons24.85×Music & Radio
Dean Martin20×Music & Radio
Milli Vanilli13.83×Music & Radio
American folk music9.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greyhounds audience
TraitClusterScore
TraditionCONSERVATISM1.58
Urban LifestyleOPEN1.56
SustainabilityBALANCE1.43
Community OrientationOPEN1.34
Design AffinityPREMIUM1.21
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Greyhounds
CountryShare
United States72.7%
United Kingdom3.7%
Australia3.2%

See Greyhounds audiences in other countries

More Blues audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greyhounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.