Fork Audience in Germany
Fork has an estimated audience of 816,093 people in Germany. 59.3% are female, 40.7% are male, average age 45.2. Top brand affinities: Dog breed, The Bugaboos, KLIX (AM), Therme Erding, Škoda Kodiaq.
Top brand affinities include Dog breed, The Bugaboos, KLIX (AM), with strongest over-indexing on Dog breed (8.52× the country average). Demographically, the Fork audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Fork fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 45.2 |
| Estimated audience size | 816,093 |
Audience persona
The typical Fork fan in Germany is more female, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 8.52× | Pets & Animals |
| The Bugaboos | 20× | Travel & Leisure |
| KLIX (AM) | 5.47× | Music & Radio |
| Therme Erding | 9.89× | Travel & Leisure |
| Škoda Kodiaq | 2.87× | Cars & Mobility |
| Faculty of Medicine, Chulalongkorn University | 16.63× | Business & Career |
| Progressive rock | 1.97× | Music & Radio |
| Baiersbronn | 9.28× | Travel & Leisure |
| Kotka | 20× | Travel & Leisure |
| Mothercare | 1.78× | Kids & Family |
| The Hunt (2012 film) | 3.56× | Movies & TV |
| Stay at Home Mum | 10.57× | Kids & Family |
| Natural rubber | 1.7× | Cars & Mobility |
| Isha Yoga | 7.19× | Sports |
| Electrolyte | 6.08× | Health |
| Bank account | 1.78× | Business & Career |
| Business English | 1.65× | Business & Career |
| Ireen Sheer | 1.55× | Music & Radio |
| Sixx | 1.63× | Movies & TV |
| Erdek | 12.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.63 |
| Indulgence | JOY | 1.49 |
| Tradition | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 11.7% |
| France | 9.7% |
See Fork audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.