Fork Audience in United States
Fork has an estimated audience of 9,304,202 people in United States. 66.6% are female, 33.4% are male, average age 44.3. Top brand affinities: Regional styles of Mexican music, Nationality, Kyokushin, Mothercare, Tezz.
Top brand affinities include Regional styles of Mexican music, Nationality, Kyokushin, with strongest over-indexing on Regional styles of Mexican music (13.09× the country average). Demographically, the Fork audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Fork fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.3 |
| Estimated audience size | 9,304,202 |
Audience persona
The typical Fork fan in United States is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 13.09× | Music & Radio |
| Nationality | 2.96× | Politics & Society |
| Kyokushin | 14.34× | Sports |
| Mothercare | 2.55× | Kids & Family |
| Tezz | 5.25× | Movies & TV |
| Bank account | 1.82× | Business & Career |
| 3D printing | 1.75× | Technology & Electronics |
| UK garage | 3.73× | Music & Radio |
| Emperor Entertainment Group | 6.92× | Business & Career |
| Yoga Journal | 9.94× | Sports |
| Women's empowerment | 2.23× | Politics & Society |
| South Yorkshire | 7.55× | Travel & Leisure |
| Jeep Wagoneer | 2.83× | Cars & Mobility |
| Cam Ward | 1.86× | Sports |
| Nebraska Cornhuskers football | 1.66× | Sports |
| Hayward, California | 4.99× | Travel & Leisure |
| Jesse Plemons | 1.57× | Movies & TV |
| Urban horticulture | 1.63× | Home & Garden |
| Stamp collecting | 1.97× | Home & Garden |
| Curcuma | 8.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.57 |
| Pet Ownership | JOY | 1.49 |
| Price Sensitivity | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.36 |
| Healthy Lifestyle | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Japan | 11.7% |
| France | 9.7% |
See Fork audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.