Rascasse Audience Intelligence

Fork Audience in United States

A data profile of the people who buy, follow and care about Fork in United States — modelled from more than twelve digital signal sources. Fork has an estimated audience of 9,304,202 people in United States.

#2431among Topic in United States#281in Home & Garden

The average Fork fan in United States is 44.3 years old, more female, and lives primarily in Idaho.

The audience is concentrated in Idaho, Pennsylvania, California.

Top brand affinities include Tulip, Cutlery, KT TAPE, with strongest over-indexing on Tulip (33.13× the country average).

Demographically, the Fork audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fork fan in United States is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Tulip.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fork profile in United States.

Audience size
9.3M
in United States
Gender
66.6%♀
33.4% male
Age
44.3
average years
Country rank
#3851
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fork fans

66.6% are female, 33.4% are male, average age 44.3.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Fork audience in United States
MetricValue
Female66.6%
Male33.4%
Average age44.3
Estimated audience size9,304,202
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Fork audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Fork audience comes from United States.

Worldwide audience distribution share by country for Fork
CountryShare
United States34.6%
Japan11.7%
France9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fork audience in United States is strongest.

Fig. 05

Top regions by affinity

Fork fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~900K20.18×
02Pennsylvania~900K2.87×
03New Jersey~400K1.77×
04Arkansas~70K0.85×
05Delaware~20K0.81×
06Utah~60K0.76×
07Indiana~100K0.75×
08Hawaii~30K0.74×
09Alaska~10K0.73×
10North Dakota~10K0.72×
11California~700K0.71×
12Vermont~10K0.71×
13Connecticut~60K0.70×
14South Dakota~20K0.70×
15Texas~600K0.69×
16North Carolina~200K0.67×
17Arizona~100K0.67×
18Nebraska~30K0.67×
19Rhode Island~20K0.66×
20Montana~20K0.66×
21Maryland~100K0.65×
22Oregon~70K0.63×
23Kansas~50K0.63×
24New Hampshire~20K0.63×
25Virginia~100K0.62×
26Washington~100K0.62×
27South Carolina~90K0.62×
28Maine~20K0.62×
29Louisiana~70K0.60×
30West Virginia~30K0.60×
31New York~300K0.59×
32Oklahoma~60K0.59×
33Nevada~50K0.59×
34New Mexico~30K0.59×
35Michigan~100K0.57×
36Missouri~90K0.57×
37Kentucky~70K0.57×
38Iowa~40K0.57×
39Washington, District of Columbia~20K0.57×
40Massachusetts~100K0.56×
41Colorado~80K0.56×
42Wisconsin~80K0.56×
43Minnesota~70K0.56×
44Illinois~200K0.55×
45Georgia~200K0.55×
46Mississippi~40K0.55×
47Alabama~70K0.52×
48Ohio~100K0.50×
49Tennessee~90K0.50×
50Florida~300K0.47×
Fig. 06

Affinity by region

Affinity by region — Fork, United States
0.47×1.00×20.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fork audience
#·InterestCategoryAffinity×
01TulipHome & Garden33.13×
02KT TAPEHealth20.00×
03CasemiroSports20.00×
04RoseHome & Garden5.68×
05CutleryHome & Garden5.55×
06Kitchen knifeHome & Garden4.52×
07TablewareFood & Beverages3.53×
08Non-alcoholic beverageFood & Beverages3.50×
09Sustainable energyHome & Garden3.22×
10Renewable energyBusiness & Career2.85×
11FedExBusiness & Career2.81×
12CabinetryHome & Garden2.78×
13CountertopHome & Garden2.77×
14SubwayFood & Beverages2.41×
15Pizza HutFood & Beverages2.35×
16Discount storesShopping2.23×
17FragrancesBeauty & Wellness1.88×
18McDonald'sFood & Beverages1.79×
19Hobby LobbyHome & Garden1.75×
20Trader Joe'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fork audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.80×
IndulgenceJOY1.72×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fork audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
CreativityOPEN0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fork have in United States?

Fork has an estimated audience of 9,304,202 people in United States, concentrated in Idaho and Pennsylvania.

02

What is the gender split and age of Fork fans?

66.6% of Fork fans are female, 33.4% are male, with an average age of 44.3 years.

03

Which brands do Fork fans like most?

Fork fans show strongest brand affinity for Tulip (33.13×), Cutlery (5.55×), and KT TAPE (20×) over the country average.

04

Where do Fork fans live in United States?

Fork fans in United States are most concentrated in Idaho (reach ~900K), Pennsylvania (reach ~900K), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Fork fans also like?

Beyond Fork itself, the audience over-indexes on Cutlery (5.55×), KT TAPE (20×), Pizza Hut (2.35×), and Subway (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fork audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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