Rose Audience in United States

Rose logo

Rose has an estimated audience of 6,762,761 people in United States. 71.3% are female, 28.7% are male, average age 39.4. Top regions: California, Texas, North Carolina. Top brand affinities: Ornamental plant, Bonsai, Flowering plant, Succulent plant, Porcelain.

The average Rose fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Ornamental plant, Bonsai, Flowering plant, with strongest over-indexing on Ornamental plant (5.46× the country average). Demographically, the Rose audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rose fans

Demographic split for Rose audience in United States
MetricValue
Female71.3%
Male28.7%
Average age39.4
Estimated audience size6,762,761

Audience persona

The typical Rose fan in United States is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ornamental plant.

Top regions in United States

Top regions ranked by reach for Rose in United States
RegionReachAffinity
California735,2910.99×
Texas614,3321.06×
North Carolina508,4672.5×
Florida476,7181.04×
Georgia367,2461.76×
New York311,6880.82×
Virginia285,5751.73×
Ohio259,1481.24×
South Carolina230,1802.26×
Pennsylvania203,3810.89×
Illinois187,3670.83×
Alabama173,7731.84×
Tennessee160,3441.18×
Michigan156,5370.89×
Maryland154,8321.33×
Louisiana153,1241.76×
New Jersey134,6930.78×
Mississippi127,2112.28×
Washington120,1220.89×
Arizona119,2600.86×
Indiana117,1720.95×
Kentucky103,9711.23×
Massachusetts99,0970.74×
Missouri87,4650.8×
Colorado79,7690.75×
Minnesota69,4540.72×
Oklahoma68,8370.92×
Wisconsin66,7300.66×
Oregon64,7920.84×
Nevada58,6520.9×
Connecticut52,5480.77×
Arkansas50,6400.91×
Utah50,4970.83×
Kansas41,3680.78×
Iowa39,2730.7×
New Mexico33,5410.99×
West Virginia30,1610.96×
Hawaii27,2470.94×
Idaho25,0000.74×
Nebraska24,3350.72×
Washington, District of Columbia19,0220.94×
Delaware17,3470.93×
Maine15,3140.63×
New Hampshire14,5960.55×
Rhode Island13,5890.63×
Montana10,9060.58×
South Dakota9,3760.6×
Alaska8,9570.62×
North Dakota8,1270.58×
Wyoming6,5040.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rose audience
BrandAffinityCategory
Ornamental plant5.46×Home & Garden
Bonsai7.56×Home & Garden
Flowering plant3.88×Home & Garden
Succulent plant4.83×Home & Garden
Porcelain5.6×Home & Garden
Plant2.24×Home & Garden
Fork5.68×Home & Garden
Do it yourself (DIY)1.69×Home & Garden
Cutlery4.2×Home & Garden
Flower1.89×Home & Garden
Handicraft1.86×Home & Garden
Rain5.85×Home & Garden
Tree2.12×Home & Garden
Plant nursery3.4×Home & Garden
Houseplant3.15×Home & Garden
Rijksmuseum9.1×Arts & Culture
Cactus5.85×Home & Garden
Garden1.52×Home & Garden
Renovation1.75×Home & Garden
Hobby Lobby1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rose audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Design AffinityPREMIUM1.35
Luxury OrientationPREMIUM1.33
SustainabilityBALANCE1.32
Urban LifestyleOPEN1.3
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Rose
CountryShare
United States14.7%
Italy7.7%
Japan5.9%

See Rose audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rose have in United States?

Rose has an estimated audience of 6,762,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Rose fans?

71.3% of Rose fans are female, 28.7% are male, with an average age of 39.4 years.

Which brands do Rose fans like most?

Rose fans show strongest brand affinity for Ornamental plant (5.46×), Bonsai (7.56×), and Flowering plant (3.88×) over the country average.

Where do Rose fans live in United States?

Rose fans in United States are most concentrated in California (reach 735,291), Texas (reach 614,332), and North Carolina (reach 508,467). These three regions account for the largest share of the active audience.

What other brands do Rose fans also like?

Beyond Rose itself, the audience over-indexes on Bonsai (7.56×), Flowering plant (3.88×), Succulent plant (4.83×), and Porcelain (5.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.