Rascasse Audience Intelligence

Rose Audience in United States

A data profile of the people who buy, follow and care about Rose in United States — modelled from more than twelve digital signal sources. Rose has an estimated audience of 6,762,761 people in United States.

#3102among Topic in United States#369in Home & Garden

The average Rose fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Ornamental plant, Bonsai, Flowering plant, with strongest over-indexing on Ornamental plant (5.46× the country average).

Demographically, the Rose audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rose fan in United States is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rose profile in United States.

Audience size
6.8M
in United States
Gender
71.3%♀
28.7% male
Age
39.4
average years
Country rank
#5171
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rose fans

71.3% are female, 28.7% are male, average age 39.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Rose audience in United States
MetricValue
Female71.3%
Male28.7%
Average age39.4
Estimated audience size6,762,761
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Rose audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Rose audience comes from United States.

Worldwide audience distribution share by country for Rose
CountryShare
United States14.6%
Italy7.7%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rose audience in United States is strongest.

Fig. 05

Top regions by affinity

Rose fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K2.36×
02North Carolina~500K2.35×
03South Carolina~200K2.09×
04Alabama~200K1.78×
05Georgia~300K1.68×
06Louisiana~100K1.68×
07Virginia~300K1.61×
08Kentucky~100K1.28×
09Maryland~100K1.22×
10Ohio~200K1.19×
11Tennessee~100K1.08×
12Michigan~200K1.07×
13Texas~600K1.04×
14Arkansas~60K1.03×
15Delaware~20K1.01×
16New Mexico~30K0.99×
17Indiana~100K0.98×
18Oklahoma~70K0.96×
19California~700K0.95×
20Florida~400K0.95×
21West Virginia~30K0.94×
22Hawaii~30K0.92×
23Pennsylvania~200K0.89×
24Utah~50K0.88×
25Arizona~100K0.87×
26Washington~100K0.86×
27Washington, District of Columbia~20K0.86×
28Oregon~70K0.85×
29Nevada~60K0.85×
30Illinois~200K0.82×
31Missouri~90K0.82×
32Kansas~40K0.82×
33Idaho~30K0.82×
34Nebraska~30K0.80×
35New York~300K0.78×
36Connecticut~50K0.78×
37New Jersey~100K0.77×
38South Dakota~10K0.75×
39Massachusetts~100K0.73×
40Colorado~80K0.73×
41Iowa~40K0.73×
42Minnesota~70K0.72×
43Alaska~10K0.71×
44Wyoming~7K0.71×
45Wisconsin~70K0.70×
46North Dakota~10K0.69×
47Maine~20K0.67×
48Montana~10K0.67×
49Rhode Island~10K0.66×
50New Hampshire~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Rose, United States
0.59×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rose audience
#·InterestCategoryAffinity×
01RijksmuseumArts & Culture9.10×
02BonsaiHome & Garden7.56×
03RainHome & Garden5.85×
04CactusHome & Garden5.85×
05ForkHome & Garden5.68×
06PorcelainHome & Garden5.60×
07Ornamental plantHome & Garden5.46×
08Succulent plantHome & Garden4.83×
09CutleryHome & Garden4.20×
10Flowering plantHome & Garden3.88×
11Plant nurseryHome & Garden3.40×
12HouseplantHome & Garden3.15×
13PlantHome & Garden2.24×
14TreeHome & Garden2.12×
15FlowerHome & Garden1.89×
16HandicraftHome & Garden1.86×
17RenovationHome & Garden1.75×
18Do it yourself (DIY)Home & Garden1.69×
19Hobby LobbyHome & Garden1.56×
20GardenHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rose audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.55×
DIY MentalityTHRILL1.50×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rose audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
PatriotismCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rose have in United States?

Rose has an estimated audience of 6,762,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rose fans?

71.3% of Rose fans are female, 28.7% are male, with an average age of 39.4 years.

03

Which brands do Rose fans like most?

Rose fans show strongest brand affinity for Ornamental plant (5.46×), Bonsai (7.56×), and Flowering plant (3.88×) over the country average.

04

Where do Rose fans live in United States?

Rose fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and North Carolina (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rose fans also like?

Beyond Rose itself, the audience over-indexes on Bonsai (7.56×), Flowering plant (3.88×), Succulent plant (4.83×), and Porcelain (5.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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