Rain Audience in United States

Rain logo

Rain has an estimated audience of 6,070,269 people in United States. 52.6% are female, 47.4% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), Wok, Hibachi.

The average Rain fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rain audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rain fans

Demographic split for Rain audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.0
Estimated audience size6,070,269

Audience persona

The typical Rain fan in United States is balanced, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rain in United States
RegionReachAffinity
California962,4081.44×
Texas722,3361.38×
New York614,8221.81×
Florida527,2291.28×
Georgia246,3171.32×
Pennsylvania209,3551.02×
North Carolina206,6061.13×
Illinois203,5241.01×
Ohio176,6120.94×
New Jersey174,0671.13×
Virginia163,7601.11×
Tennessee155,9961.28×
Michigan147,7920.93×
Washington136,0641.12×
Arizona119,2000.96×
Massachusetts117,6710.98×
Indiana110,3731×
Missouri105,8411.08×
Louisiana105,4621.35×
Maryland105,1791.01×
South Carolina101,3961.11×
Alabama92,6711.09×
Minnesota88,6491.02×
Kentucky79,9171.05×
Wisconsin76,3230.84×
Colorado74,8410.78×
Oregon73,6271.06×
Oklahoma72,9601.08×
Connecticut57,7440.95×
Mississippi56,0801.12×
Kansas54,4841.14×
Nevada50,7640.86×
Arkansas48,3030.97×
Utah43,3590.8×
Iowa40,5280.81×
West Virginia28,3971×
Hawaii27,1231.04×
Nebraska25,2190.83×
New Mexico24,2700.8×
Idaho22,8950.75×
Washington, District of Columbia21,3191.17×
Rhode Island18,8850.98×
Maine16,8490.77×
New Hampshire16,4920.69×
Delaware14,1770.85×
Montana11,1760.66×
South Dakota10,3590.74×
North Dakota9,2670.74×
Alaska8,5600.66×
Vermont7,6930.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rain audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.61×Politics & Society
Cherish (group)18.5×Music & Radio
Wok10.88×Food & Beverages
Hibachi11.77×Food & Beverages
headspace13.14×Health
Fairy godmother10.41×Literature
Goop7.39×Internet & Social Media
Vocal harmony6.16×Music & Radio
Google Home8.75×Technology & Electronics
Hipster12.99×Politics & Society
Grinch4.59×Movies & TV
Grace Slick9.8×Music & Radio
El Paso County, Colorado14.31×Travel & Leisure
La Jolla9.59×Travel & Leisure
Natural rubber2.14×Cars & Mobility
TV Fanatic10.04×Movies & TV
Nationality1.96×Politics & Society
Kikar HaShabbat14.59×News
Cryptic crossword13.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rain audience
TraitClusterScore
SustainabilityBALANCE1.63
Quality AwarenessPREMIUM1.55
TravellingTHRILL1.46
Need for SecurityCONSERVATISM1.46
DIY MentalityTHRILL1.41
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Rain
CountryShare
United States16.6%
Taiwan6.4%
Vietnam5.4%

See Rain audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rain have in United States?

Rain has an estimated audience of 6,070,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Rain fans?

52.6% of Rain fans are female, 47.4% are male, with an average age of 42.0 years.

Which brands do Rain fans like most?

Rain fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.61×), and Cherish (group) (18.5×) over the country average.

Where do Rain fans live in United States?

Rain fans in United States are most concentrated in California (reach 962,408), Texas (reach 722,336), and New York (reach 614,822). These three regions account for the largest share of the active audience.

What other brands do Rain fans also like?

Beyond Rain itself, the audience over-indexes on Governor of Michigan (15.61×), Cherish (group) (18.5×), Wok (10.88×), and Hibachi (11.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.