Rascasse Audience Intelligence

Rain Audience in United States

A data profile of the people who buy, follow and care about Rain in United States — modelled from more than twelve digital signal sources. Rain has an estimated audience of 6,070,269 people in United States.

#3333among Topic in United States#401in Home & Garden

The average Rain fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rose, Ace Hardware, Menards, with strongest over-indexing on Rose (5.85× the country average).

Demographically, the Rain audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rain fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Rose.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rain profile in United States.

Audience size
6.1M
in United States
Gender
52.6%♀
47.4% male
Age
42.0
average years
Country rank
#5664
Topic in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rain fans

52.6% are female, 47.4% are male, average age 42.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Rain audience in United States
MetricValue
Female52.6%
Male47.4%
Average age42.0
Estimated audience size6,070,269
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Rain audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Rain audience comes from United States.

Worldwide audience distribution share by country for Rain
CountryShare
United States16.6%
Taiwan6.4%
Vietnam5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rain audience in United States is strongest.

Fig. 05

Top regions by affinity

Rain fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K1.74×
02Texas~700K1.42×
03Louisiana~100K1.37×
04California~900K1.36×
05Georgia~200K1.23×
06Kansas~60K1.18×
07Tennessee~100K1.12×
08Florida~500K1.11×
09North Carolina~200K1.11×
10South Carolina~100K1.11×
11Alabama~90K1.10×
12Mississippi~50K1.10×
13Hawaii~30K1.10×
14New Jersey~200K1.09×
15Oklahoma~70K1.09×
16Missouri~100K1.08×
17Virginia~200K1.07×
18Washington~100K1.07×
19Pennsylvania~200K1.04×
20Kentucky~80K1.03×
21Arizona~100K1.02×
22Arkansas~50K1.02×
23Washington, District of Columbia~20K1.01×
24Indiana~100K0.99×
25Oregon~70K0.99×
26West Virginia~30K0.98×
27Illinois~200K0.97×
28Maryland~100K0.96×
29Nebraska~30K0.96×
30Rhode Island~20K0.96×
31Massachusetts~100K0.95×
32Connecticut~60K0.95×
33Ohio~200K0.94×
34Minnesota~80K0.94×
35New Mexico~30K0.90×
36Michigan~100K0.89×
37Nevada~50K0.89×
38Utah~50K0.89×
39South Dakota~10K0.89×
40Maine~20K0.86×
41Delaware~10K0.86×
42Iowa~40K0.85×
43Wisconsin~80K0.84×
44Idaho~30K0.83×
45Vermont~9K0.83×
46North Dakota~10K0.81×
47Alaska~10K0.78×
48Colorado~70K0.77×
49Montana~10K0.76×
50New Hampshire~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Rain, United States
0.75×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rain audience
#·InterestCategoryAffinity×
01RoseHome & Garden5.85×
02AccuWeatherHome & Garden2.32×
03Milwaukee BrewersSports2.31×
04Ace HardwareHome & Garden2.28×
05New York PostNews2.27×
06Non-alcoholic beverageFood & Beverages2.23×
07Sustainable energyHome & Garden2.14×
08Drudge ReportSports2.09×
09MenardsHome & Garden1.93×
10Hardware storeHome & Garden1.91×
11GeneticsKids & Family1.79×
12Detroit TigersSports1.78×
13Renewable energyBusiness & Career1.77×
14NASDAQBusiness & Career1.76×
15CarGurusCars & Mobility1.74×
16Real propertyHome & Garden1.73×
17Diane KeatonMovies & TV1.70×
18Discount TireShopping1.70×
19InnovationBusiness & Career1.67×
20Capital OneBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.58×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rain audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.75×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rain have in United States?

Rain has an estimated audience of 6,070,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rain fans?

52.6% of Rain fans are female, 47.4% are male, with an average age of 42.0 years.

03

Which brands do Rain fans like most?

Rain fans show strongest brand affinity for Rose (5.85×), Ace Hardware (2.28×), and Menards (1.93×) over the country average.

04

Where do Rain fans live in United States?

Rain fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Rain fans also like?

Beyond Rain itself, the audience over-indexes on Ace Hardware (2.28×), Menards (1.93×), Capital One (1.51×), and Genetics (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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