Rain Audience in Germany
Rain has an estimated audience of 575,884 people in Germany. 53.0% are female, 47.0% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Mustard seed, Unique Gifts, Stucco, Israel.
The average Rain fan in Germany is 39.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Mustard seed, Unique Gifts, with strongest over-indexing on Pillow (13.69× the country average). Demographically, the Rain audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Rain fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.5 |
| Estimated audience size | 575,884 |
Audience persona
The typical Rain fan in Germany is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 203,075 | 2.19× |
| Nordrhein-Westfalen | 106,894 | 0.85× |
| Baden-Württemberg | 72,530 | 0.92× |
| Niedersachsen | 55,323 | 0.99× |
| Sachsen | 55,263 | 1.96× |
| Hessen | 29,297 | 0.67× |
| Rheinland-Pfalz | 22,337 | 0.77× |
| Berlin | 19,776 | 0.77× |
| Brandenburg | 18,309 | 1.02× |
| Schleswig-Holstein | 14,723 | 0.71× |
| Thüringen | 14,481 | 0.99× |
| Sachsen-Anhalt | 14,042 | 0.94× |
| Hamburg | 8,965 | 0.69× |
| Mecklenburg-Vorpommern | 8,521 | 0.78× |
| Saarland | 7,617 | 1.08× |
| Bremen | 3,317 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 13.69× | Home & Garden |
| Mustard seed | 15.18× | Food & Beverages |
| Unique Gifts | 1.61× | Shopping |
| Stucco | 2.29× | Home & Garden |
| Israel | 1.66× | Travel & Leisure |
| Loincloth | 2.33× | Fashion & Accessoires |
| Hocus Pocus | 5.47× | Movies & TV |
| Icon (magazine) | 1.71× | Arts & Culture |
| KLIX (AM) | 1.61× | Music & Radio |
| HydraFacial | 3.9× | Beauty & Wellness |
| Pai gow | 14.24× | Games |
| Kaffe Fassett | 12.05× | Arts & Culture |
| Bank account | 1.66× | Business & Career |
| ICF International | 16.41× | Business & Career |
| Home Delivery | 1.52× | Food & Beverages |
| Samanyolu Haber | 2.33× | Movies & TV |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Indigenous Australian art | 3× | Arts & Culture |
| Therme Erding | 2.41× | Travel & Leisure |
| Sixx | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Pet Ownership | JOY | 1.62 |
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Indulgence | JOY | 1.45 |
| DIY Mentality | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Taiwan | 6.4% |
| Vietnam | 5.4% |
See Rain audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rain have in Germany?
Rain has an estimated audience of 575,884 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rain fans?
53.0% of Rain fans are female, 47.0% are male, with an average age of 39.5 years.
Which brands do Rain fans like most?
Rain fans show strongest brand affinity for Pillow (13.69×), Mustard seed (15.18×), and Unique Gifts (1.61×) over the country average.
Where do Rain fans live in Germany?
Rain fans in Germany are most concentrated in Bayern (reach 203,075), Nordrhein-Westfalen (reach 106,894), and Baden-Württemberg (reach 72,530). These three regions account for the largest share of the active audience.
What other brands do Rain fans also like?
Beyond Rain itself, the audience over-indexes on Mustard seed (15.18×), Unique Gifts (1.61×), Stucco (2.29×), and Israel (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.